{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2026-01-24T20:36:22","modified_gmt":"2026-01-25T01:36:22","slug":"millennial-beauty-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/beauty-product-market-research\/millennial-beauty-market-research\/","title":{"rendered":"Millennial Beauty Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Millennial Beauty Market Research<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2a4299ea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a4299ea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Millennials are the generation of people born between 1982-2000. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">After Baby Boomers, they represent the second largest spending segment of the U.S. population.&nbsp; Millennial Beauty Market Research provides insight to this generation&#8217;s customer needs and market opportunity.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The beauty market has grown, and continues to grow significantly because of the behaviors and habits of this age group.&nbsp;&nbsp;<\/span><span class=\"s1\">Concern about and care for one\u2019s appearance increased when they made <\/span><span class=\"s3\">\u2018selfies\u2019<\/span><span class=\"s1\"> a household word and thrust sites such as Instagram into the limelight. Taking pictures of oneself with smartphone cameras and then sharing them on social media is a more common means of communicating than are phone conversations.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Another key contributor to this growth is the trial, adoption and use of products and services by <\/span><span class=\"s3\">males<\/span><span class=\"s1\"> whose interest in their overall appearance is quite different from older generations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Millennial Beauty Products<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Though many are familiar and have been around for decades, many new products have been introduced into the <a href=\"https:\/\/www.sisinternational.com\/pl\/rekrutacja-i-utrzymanie-millenialsow-w-miejscu-pracy\/\" title=\"Badania rynku pracownik\u00f3w pokolenia milenijnego\"  data-wpil-monitor-id=\"2724\">millennial beauty market<\/a>. These products are applied to every exterior part of one\u2019s body, from hair to eyes to mouth to hands and toes \u2013 as well as consumed internally to foster beauty \u201cfrom the inside out\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>In the morning<\/strong>&nbsp;<\/span><strong><span class=\"s1\">in the shower, Millennials may use:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">shampoos, conditioners, soaps and body washes&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><strong><span class=\"s1\">\u2026and out of the shower, they can use these products:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">oral hygiene products including teeth whitening, tartar controlling toothpaste, specially designed toothbrushes, water picks, mouth washes and fresheners<\/span><\/li>\n\n\n\n<li><span class=\"s1\">nail care products (and services)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">razors, blades, other shaving and body grooming devices<\/span><\/li>\n\n\n\n<li><span class=\"s1\">products to apply such gels, creams, lotions, powders and skin care products <\/span><\/li>\n\n\n\n<li><span class=\"s1\">look good\/appearance enhancers include makeup and cosmetics<\/span><\/li>\n\n\n\n<li><span class=\"s1\">smell good products such as deodorants, fragrances<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingestion of health-related vitamins, supplements, and food including fiber or probiotics.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>During the day and at night<\/strong>\u2026Millennials may use fitness, wellness, nutrition and sleep for good health and beauty. Millennials have seized upon technology as yet another way to control and improve their lives. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wearable clothing and devices along with the number of related apps have grown geometrically in a fairly short period of time. Not only did Apple create a breakthrough with its mobile phone and iTunes, but also it revolutionized the <a href=\"https:\/\/www.sisinternational.com\/pl\/customer-satisfaction-analysis\/\" title=\"8 sposob\u00f3w na zwi\u0119kszenie satysfakcji klienta w handlu detalicznym\"  data-wpil-monitor-id=\"10984\">way that consumers<\/a> could monitor nearly every aspect of their daily activities, from awakening all the way through a night\u2019s sleep. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Bed and pillow manufacturers promote ways that people can improve their \u201cbeauty rest\u201d.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">How can Market Research help?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e72d0c14\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e72d0c14\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Although lumped together as millennials, by no means do the 18 year olds act like the 36 year olds. Just think about anyone who is twice your age!<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Because of such differences within this market segment, and even more so compared to other, older segments, it is important to develop an action plan to study and evaluate the ways in which beauty products are perceived, evaluated, purchased and used by them.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Trends can be monitored via secondary <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/badania-rynku-i-doradztwo-strategiczne-w-zakresie-sztucznej-inteligencji\/ai-sentiment-market-research-analysis\/\" title=\"Analiza bada\u0144 rynku nastroj\u00f3w AI\"  data-wpil-monitor-id=\"10989\">research and analysis<\/a> of social media traffic. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">To better understand the attitudes and behaviors of millennials toward beauty products, by age and gender, surveys and interviews can be conducted by phone or online. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In stores and in <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/obiekty-grup-fokusowych-nyc\/\" title=\"Obiekty Grupy Fokusowej w Nowym Jorku\"  data-wpil-monitor-id=\"10985\">focus group facilities<\/a>, physical products can be shown, touched and smelled to further gain reactions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Consumers can be asked a number of probing questions about their current and potential purchases. Below are some examples d<\/span><span class=\"s3\">uring the purchase decision process:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what kind of content is sought during the search\/compare phase?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">how important are different media channels in creating awareness, selection, and buying of beauty products?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">who are the opinion leaders, models, stars or other spokespersons?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">what is the synergy between retail stores and digital information, videos and pictures?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">what are their attitudes toward specialty stores such as Sephora and Ulta? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">how important is packaging and display?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the role of <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-badan-jakosciowych-i-ilosciowych\/brand-name-testing-market-research\/\" title=\"Badania rynku testowania nazw marek\"  data-wpil-monitor-id=\"10990\">brands and designer names<\/a>?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">how sensitive are they to price?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">to what extent is all-natural or organic important?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s3\">The Importance of Technology<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.&nbsp; They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">how often do they shop in retail stores versus online or on mobile devices?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">what apps do they use to see how they would look with different color hair and hairstyles, eye and face makeup, and lipstick options?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">do they virtually \u201ctry on\u201d clothing, eyeglasses and related products? <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Millennial Beauty Market Opportunities<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">It is noteworthy that millennial\u2019s spending power will increase over the next few years as their incomes rise. So while they may not currently spend as much as their older counterparts, it is important to establish your brands and products as early in your customers\u2019 lives as possible.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Millennials seek the <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/market-product-opportunity-mapping-consulting\/\" title=\"Doradztwo w zakresie mapowania mo\u017cliwo\u015bci rynkowych i produktowych\"  data-wpil-monitor-id=\"10991\">opportunity to discover and try new products<\/a>, services and alternative offerings. As such, you may have the opportunity to cross sell your product line.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">So make sure you understand and fulfill the needs of the millennials to stay competitive and succeed in this market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O SIS<\/h2>\n\n\n\n<p>SIS <a href=\"https:\/\/www.sisinternational.com\/pl\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\"  data-wpil-monitor-id=\"889\">Beauty Innovation provides consulting and research<\/a> solutions for skincare, haircare and nailcare companies.&nbsp; We provide innovation, product testing, validation, <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/financial-services-market-research\/\" title=\"Badania rynku us\u0142ug finansowych\"  data-wpil-monitor-id=\"10986\">market research services<\/a>.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/badania-rynku-testowanie-produktow\/sis-internationals-degustacja-jedzenia\/\" title=\"Co sprawia, \u017ce SIS International Research jest najlepsz\u0105 firm\u0105 badawcz\u0105 rynku w zakresie testowania smaku \u017cywno\u015bci w Nowym Jorku\"  data-wpil-monitor-id=\"10987\">SIS International also provides Strategy Research<\/a> and Consulting with Competitive Analysis, Go To Market and Industry tracking.&nbsp; Taken together, SIS provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovation &amp; Idea Generation<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\"  data-wpil-monitor-id=\"10988\">Product Testing &amp; Validation<\/a><\/li>\n\n\n\n<li>Badania strategiczne<\/li>\n<\/ul>\n\n\n\n<p>Our methods include Co-Creation, Focus Groups, In-Home Usage Tests (IHUTs), Online Insight Communities, and Competitive Analysis.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Millennial Beauty Market Research provides insights into new products, trends and customer needs.<\/p>","protected":false},"author":1,"featured_media":63765,"parent":27176,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27515","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=27515"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27515\/revisions"}],"predecessor-version":[{"id":81799,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27515\/revisions\/81799"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=27515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}