{"id":26524,"date":"2018-04-29T10:20:06","date_gmt":"2018-04-29T10:20:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26524"},"modified":"2026-01-26T16:57:07","modified_gmt":"2026-01-26T21:57:07","slug":"rebranding-badania-rynku","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/rebranding-badania-rynku\/","title":{"rendered":"Rebranding bada\u0144 rynkowych"},"content":{"rendered":"

Rebranding bada\u0144 rynkowych<\/span><\/h1>\n\n\n\n

<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

One can expect car design, computer operating systems, and clothing styles to change. Shouldn’t it be the same with the look of a brand? When is it time to give a brand an update? The first sign is a subtle change in what a brand is \u201cabout.\u201d Market research<\/a> is a critical element in expressing the new brand. Well-executed market research enables<\/a> companies to redesign their brand. The end product should define what they do, who they are, and why people can count on them.<\/span><\/p>\n\n\n\n

Redefiniowanie marek w gospodarce globalnej<\/span><\/h2>\n\n\n\n

Strong brands outperform competitor brands. They also outstrip the financial markets index. Many businesses now reserve sizable portions of their marketing budgets for digital media<\/a>. This digital budget is necessary to remain relevant in the marketplace. It also helps them to forge deeper connections with their customers.<\/span><\/p>\n\n\n\n

Ponadto ewoluuje nowe pokolenie globalnych marek. Starsze marki powinny zwr\u00f3ci\u0107 uwag\u0119 na strategie, kt\u00f3rych u\u017cywaj\u0105. W ostatnich latach priorytetem sta\u0142o si\u0119 zbudowanie solidnej i niezawodnej kultury marki. Klienci powinni by\u0107 w stanie rozpozna\u0107 kultur\u0119 marki, gdziekolwiek na \u015bwiecie si\u0119 ona znajduje. Rozw\u00f3j kana\u0142\u00f3w cyfrowych przeni\u00f3s\u0142 nacisk marki ze struktury na kultur\u0119.<\/span><\/p>\n\n\n\n

The upswing of digital has also transformed the way marketers<\/a> communicate. Marketers now connect with their agency partners and customers using digital technology. The primary duties and the central features of marketing<\/a> stay the same. The functions have had to increase in scope, though. The new tasks are to accommodate the shifting nature of the world in which brands operate.<\/span><\/p>\n\n\n\n

An example of a brand redefining itself in the global economy is an American hotel group. The company recently overhauled its 16 brands. It also invested in new technology<\/a> and modernized its hotel properties. Furthermore, the group announced brand-new partnerships and benefits to serve economy minded tourists.<\/span><\/p>\n\n\n\n

Starsze marki musz\u0105 nad\u0105\u017ca\u0107 za nowszymi markami<\/span><\/h2>\n\n\n\n

Niekt\u00f3re firmy sprzedaj\u0105 dzi\u015b te same produkty, co w 1920 roku. Jak to robi\u0105? Ich oferta jest tak samo cenna i szeroko rozpowszechniona, jak sto lat temu. Mimo to firmy te wiedz\u0105, \u017ce ich potrzeby marketingowe odpowiadaj\u0105 ich ci\u0105gle zmieniaj\u0105cej si\u0119 grupie odbiorc\u00f3w. Na przyk\u0142ad LEGO zacz\u0119\u0142o jako ma\u0142a firma w 1939 roku, produkuj\u0105c drewniane zabawki w Danii. Firma LEGO niedawno opracowa\u0142a gr\u0119 wideo na PlayStation, Xbox i Nintendo.<\/span><\/p>\n\n\n\n

Another example is Kraft Macaroni & Cheese. Kraft wanted to tap into the market of health food<\/a> enthusiasts but didn\u2019t want to spook customers. The company rolled out the new product without fanfare. They then ran a Twitter campaign several months afterward. This tactic gave people enough time to conclude that they #didntnotice the difference.<\/span><\/p>\n\n\n\n

Marki, kt\u00f3re trzymaj\u0105 si\u0119 starych sposob\u00f3w, strac\u0105 na znaczeniu. Musz\u0105 by\u0107 na bie\u017c\u0105co ze zmieniaj\u0105cymi si\u0119 trendami. Kraft wykorzysta\u0142 rosn\u0105c\u0105 tendencj\u0119 do zdrowszych opcji \u017cywieniowych i czystego stylu \u017cycia. Do\u015bwiadczenia odgrywaj\u0105 r\u00f3wnie\u017c ogromn\u0105 rol\u0119 w nowoczesnym stylu \u017cycia. Do\u015bwiadczone marki zwracaj\u0105 uwag\u0119 na ten nowy rozw\u00f3j. Ta koncepcja stoi za Legolandem LEGO. Firma wprowadzi\u0142a Legoland w 1968 roku i jest on popularny do dzi\u015b.<\/span><\/p>\n\n\n\n

Jak odnowi\u0107 starsze marki<\/span><\/h2>\n\n\n\n

Marki musz\u0105 odzwierciedla\u0107 istniej\u0105cy rynek, gdy firmy rosn\u0105 i zmieniaj\u0105 si\u0119. Kr\u00f3tko m\u00f3wi\u0105c, konkurencja ulepszy swoj\u0105 mark\u0119. Przyjmie nowsze loga i opracuje nowe sposoby nawi\u0105zywania kontaktu z odbiorcami. Je\u015bli firmy zdecyduj\u0105 si\u0119 pozosta\u0107 takie same, strac\u0105 przewag\u0119 konkurencyjn\u0105. Od\u015bwie\u017cenie marki m\u00f3wi odbiorcom, \u017ce firma jest istotna i nowoczesna. Pokazuje r\u00f3wnie\u017c zwi\u0105zek mi\u0119dzy firm\u0105 a jej bran\u017c\u0105.<\/span><\/p>\n\n\n\n

The trick to reinventing older brands is to maintain an eagle eye on the customer. Companies must listen to the customer\u2019s wants and needs. They must use this information to create and maintain relevancy for the brand in today\u2019s world. They must also be able to tell the brand’s story<\/a> to inspire affinity and the intent to buy. These are the secrets behind why some brands stay relevant, and some do not. Marketers would do well<\/a> to pay heed and always strive for relevance, regardless of the market.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Silne marki przewy\u017cszaj\u0105 konkurencyjne marki. Co si\u0119 dzieje, gdy Twoja marka si\u0119 starzeje lub staje si\u0119 przestarza\u0142a? Dostarczamy badania, aby odnowi\u0107 marki. <\/p>","protected":false},"author":1,"featured_media":62847,"parent":14650,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26524","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/26524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=26524"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/26524\/revisions"}],"predecessor-version":[{"id":81605,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/26524\/revisions\/81605"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62847"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=26524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}