{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"badanie-ukladu-sklepu","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/solutions\/branding-and-customer-research-solutions\/store-layout-research\/","title":{"rendered":"Badania uk\u0142adu sklepu"},"content":{"rendered":"

Badania rynku uk\u0142ad\u00f3w sklep\u00f3w<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Badania rynku w sklepach zapewniaj\u0105 dog\u0142\u0119bn\u0105 wiedz\u0119 na temat tego, jak s\u0105 zbudowane skuteczne sklepy.<\/h2>\n\n\n\n

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n

Store Mapping are the actual design and “maps” of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n

SIS International Research dostarcza mapowania sklep\u00f3w, kt\u00f3re obejmuj\u0105:<\/p>\n\n\n\n

    \n
  • Uk\u0142ad sklepu<\/li>\n\n\n\n
  • P\u00f3\u0142ki<\/li>\n\n\n\n
  • R\u00f3\u017cnorodno\u015b\u0107 produkt\u00f3w<\/li>\n\n\n\n
  • Marki<\/li>\n\n\n\n
  • Etykietowanie<\/li>\n\n\n\n
  • Por\u00f3wnania cen<\/li>\n\n\n\n
  • Projekt<\/li>\n\n\n\n
  • Przep\u0142yw<\/li>\n\n\n\n
  • Wy\u015bwietla<\/li>\n<\/ul>\n\n\n\n

    We developed the method of mapping stores by starting with interviewing customers in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n

    Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n

    Metod\u0119 mo\u017cna stosowa\u0107 w r\u00f3\u017cnych miejscach. Najcz\u0119\u015bciej s\u0105 to supermarkety i sklepy spo\u017cywcze, sklepy detaliczne, apteki i centra handlowe.<\/p>\n\n\n\n

      \n
    • Mamy wykwalifikowanych ankieter\u00f3w i przeszkolonych maper\u00f3w, kt\u00f3rzy maj\u0105 du\u017ce do\u015bwiadczenie w przebudowie sklep\u00f3w.<\/li>\n\n\n\n
    • Potrafimy szybko i kompleksowo mapowa\u0107 sklepy.<\/li>\n\n\n\n
    • Nasze us\u0142ugi s\u0105 op\u0142acalne.<\/li>\n\n\n\n
    • Jako firma mi\u0119dzynarodowa jeste\u015bmy w stanie mapowa\u0107 sklepy na ca\u0142ym \u015bwiecie.<\/li>\n<\/ul>\n\n\n\n

      Przyk\u0142ady w dzia\u0142aniu<\/h3>\n\n\n\n

      Testowanie ekspozycji sklepowych i wystaw okiennych<\/strong><\/p>\n\n\n\n

      SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n

      Badania nad projektowaniem uk\u0142adu sklepu<\/strong><\/p>\n\n\n\n

      SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Odkryj, w jaki spos\u00f3b mapowanie uk\u0142adu sklepu mo\u017ce zmaksymalizowa\u0107 zyski i zadowolenie klient\u00f3w.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":67871,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/24285\/revisions\/67871"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}