{"id":20021,"date":"2016-03-08T01:16:26","date_gmt":"2016-03-08T01:16:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=20021"},"modified":"2026-01-25T18:41:39","modified_gmt":"2026-01-25T23:41:39","slug":"channel-intelligence-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/publikacje\/channel-intelligence-market-research\/","title":{"rendered":"Badania rynku Channel Intelligence"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku Channel Intelligence<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b175b3b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5b175b3b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Logisticv (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International Research has used Channel Intelligence Market Research for over 40+ years. During the past 20 years, we have used the following traditional methods:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3>Desk research to identify the channel partners, distributors, OEMS, etc.<\/h3><\/li>\n\n\n\n<li><h3>Attending trade shows and conferences to identify key senior executives<\/h3><\/li>\n\n\n\n<li><h3>Purchasing lists for CEO, CMO, Senior R&amp;D, and operating executives<\/h3><\/li>\n\n\n\n<li><h3>Use of referral telephone calls<\/h3><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">New Methods of Channel Intelligence Market Research<\/h2>\n\n\n\n<p>During the past 5-7 years, <a href=\"https:\/\/www.sisinternational.com\/pl\/jakie-sa-trendy-w-branzy-badan-rynku\/\" target=\"_blank\" rel=\"noopener\">social media and mobility<\/a> are more effective methods to reach these respondents. Moreover, at least 40-50% of this population are millennials who are only reachable through mobility e.g. their cell or mobile phones. Secondly, their time is very precious to this younger generation and it is difficult to conduct an interview over 15 \u2013 20 minutes maximum. Mobility and technology have also impacted traditional channels in transportation, manufacturing, and other business sectors. <a href=\"https:\/\/smallbusiness.chron.com\/difference-between-marketing-research-marketing-intelligence-25562.html\" target=\"_blank\" rel=\"noopener\">Team leaders and employers rely on fast, accurate data<\/a> for their channels, to ensure their business stays on top.<\/p>\n\n\n\n<p>Having a firm Channel Intelligence Research plan helps businesses understand their customers and how to successfully design merchandising and promotions. They can better prioritize management and marketing knowing the facts and habits of their respondents. Suppliers also benefit from a strategy to understand what shoppers seek how their customers behave compared to competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Channel Intelligence Research so important?<\/h2>\n\n\n\n<p>If you are a manufacturer and sell products either B2B or B2C through distributors, OEMs, sales agents, you are removed from the ultimate customer. This \u201carms-length\u201d distance from the customer can cause you to \u201cmiss the market\u201d and ignore customer needs and \u201cpain points.\u201d <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/ameryka\/badania-rynku-ameryki-lacinskiej\/badania-rynku-urugwaj\/\" title=\"Badania rynku w Urugwaju\" data-wpil-monitor-id=\"5080\">Badania<\/a> throughout the channel is important to deliver the following market intelligence:<\/p>\n\n\n\n<p>Research throughout your channel pipeline will uncover the strengths and weaknesses of your projects and also deliver valuable competitive intelligence. Given our experience with B2B and B2C channels, we recommend the following research methods for channel intelligence:<\/p>\n\n\n\n<p>Qualitative Research: This offers the most valuable channel intelligence as it delivers \u201cthe voice of the customer\u201d and the pain points in the channel<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research Methods:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">To maximize your channel intelligence, we recommend a combination of these 3 methods. Here you can achieve the channel landscape, the \u201cvoice of your channel members\u201d and quantification of the results for a full picture of your channel landscape. For further information on channel intelligence research methods contact: <a href=\"mailto:Research@sisinternational.com\">Research@sisinternational.com<\/a>.<\/h3>\n\n\n<h2>Lokalizacja naszego obiektu w Nowym Jorku<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, pi\u0119tro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">O firmie SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pl\/\"><span style=\"font-weight: 400;\">SIS Mi\u0119dzynarodowy<\/span><\/a><span style=\"font-weight: 400;\"> oferuje badania ilo\u015bciowe, jako\u015bciowe i strategiczne. Dostarczamy dane, narz\u0119dzia, strategie, raporty i spostrze\u017cenia do podejmowania decyzji. Prowadzimy r\u00f3wnie\u017c wywiady, ankiety, grupy fokusowe i inne metody i podej\u015bcia do bada\u0144 rynku.<\/span><a href=\"https:\/\/www.sisinternational.com\/pl\/o-moich-miedzynarodowych-badaniach\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Skontaktuj si\u0119 z nami<\/span><\/a><span style=\"font-weight: 400;\"> dla Twojego kolejnego projektu badania rynku.<\/span><\/p>\n<\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Odkryj, jak rozwija si\u0119 Channel Intelligence i jak nowe metody mog\u0105 przynie\u015b\u0107 Ci korzy\u015bci.<\/p>","protected":false},"author":1,"featured_media":63706,"parent":20148,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-20021","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/20021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=20021"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/20021\/revisions"}],"predecessor-version":[{"id":78973,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/20021\/revisions\/78973"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=20021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}