{"id":18888,"date":"2015-09-19T22:38:57","date_gmt":"2015-09-19T22:38:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18888"},"modified":"2025-09-16T17:58:11","modified_gmt":"2025-09-16T21:58:11","slug":"zakupy-wzdluz-badan","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/zakupy-wzdluz-badan\/","title":{"rendered":"Badania rynku Shop-Along"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku Shop-Along<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b4fb044\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0b4fb044\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Czym jest badanie rynku Shop-Along?<\/h2>\n\n\n\n<p>Shop-along research is a special type of one-on-one, in-depth interview that examines actual shopping behavior rather than behavior that is recalled and reported after the event.<\/p>\n\n\n\n<p>Tematyka dyskusji mo\u017ce obejmowa\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ten <strong>produkt<\/strong>: displays, shelving, signage, packaging, labeling, pricing, and branding.<\/li>\n\n\n\n<li>Ten <strong>plac\u00f3wka detaliczna<\/strong>: uk\u0142ad, o\u015bwietlenie, zwrotno\u015b\u0107 i czysto\u015b\u0107.<\/li>\n\n\n\n<li><strong>Personel<\/strong>: availability and helpfulness of staff, salespeople, and\/or customer service.<\/li>\n<\/ul>\n\n\n\n<p>Here are some specific questions &#8211;not all of which apply to each situation \u2013 that allow for interaction with consumers and deeper probing during the shopping process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you begin? (Do you know where the <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-badan-jakosciowych-i-ilosciowych\/testy-centralnych-lokalizacji-w-nowym-jorku\/\" title=\"Testy w Centralnych Lokalizacjach w Nowym Jorku: Korzy\u015bci dla Test\u00f3w Produkt\u00f3w\"  data-wpil-monitor-id=\"10639\">product is located<\/a>, or need to ask for assistance?)<\/li>\n\n\n\n<li>How easy is it\/how long did it take to find the product?<\/li>\n\n\n\n<li>Czy poruszanie si\u0119 po sklepie jest \u0142atwe?<\/li>\n\n\n\n<li>Czy co\u015b rozprasza Twoj\u0105 uwag\u0119 po drodze?<\/li>\n\n\n\n<li>Czy umiejscowienie produktu sprawia, \u017ce wyr\u00f3\u017cnia si\u0119 on?<\/li>\n\n\n\n<li>Jaki wp\u0142yw ma marka, kupon lub cena specjalna?<\/li>\n\n\n\n<li>Is the product easy to reach (and be picked up)?<\/li>\n\n\n\n<li>Czy opakowanie zawiera po\u017c\u0105dane informacje (tekst i zdj\u0119cia) na temat zawarto\u015bci?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kiedy stosowa\u0107 badania Shop-Along<\/h2>\n\n\n\n<p>Najcz\u0119stszym powodem korzystania z tej metody jest uzyskanie natychmiastowej informacji zwrotnej od konsument\u00f3w w czasie rzeczywistym <strong>gdzie i kiedy rozwa\u017caj\u0105 zakup<\/strong>.<\/p>\n\n\n\n<p>Although almost any shopping <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-ze-stazem-w-zakresie-studiow-etnograficznych\/\" title=\"Do\u015bwiadczenie w badaniach rynku etnograficznego\"  data-wpil-monitor-id=\"10636\">experience can be studied with this research<\/a> technique, a few more common sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>supermarket<\/li>\n\n\n\n<li>sklep wielkopowierzchniowy<\/li>\n\n\n\n<li>sklep detaliczny (np. Verizon, Home Depot)<\/li>\n\n\n\n<li>Apteka<\/li>\n\n\n\n<li>centrum handlowe<\/li>\n\n\n\n<li>salon samochodowy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak wygl\u0105da akcja Shop-Along?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-026c980e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-026c980e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/training-data-market-research\/\" title=\"Dane szkoleniowe Badania rynku\"  data-wpil-monitor-id=\"10638\">trained<\/a> qualitative researcher&nbsp;should be hired to observe and question what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category (including competition and alternatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na podstawie informacji od klienta zostanie opracowany przewodnik do dyskusji, zawieraj\u0105cy g\u0142\u00f3wnie pytania otwarte.<\/li>\n\n\n\n<li>Urz\u0105dzenie rejestruj\u0105ce, takie jak smartfon lub kamera, jest zazwyczaj u\u017cywane do rejestrowania szczeg\u00f3\u0142\u00f3w wideo z zakup\u00f3w w celu p\u00f3\u017aniejszej analizy i udost\u0119pniania. W wi\u0119kszo\u015bci przypadk\u00f3w do wykonania tego zadania potrzebna jest trzecia osoba \u2013 zwykle z firmy przeprowadzaj\u0105cej wywiad; ale mo\u017ce to by\u0107 r\u00f3wnie\u017c klient, kt\u00f3ry mo\u017ce nast\u0119pnie obserwowa\u0107 z bliska, w czasie rzeczywistym.<\/li>\n<\/ul>\n\n\n\n<p>Qualified users of a product or category or who frequent a targeted <a href=\"https:\/\/www.sisinternational.com\/pl\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"10640\">business location need<\/a> to be recruited. This can be accomplished at least two ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/firma-zajmujaca-sie-badaniami-rynku-paneli-internetowych\/\" title=\"Firma badawcza rynku paneli internetowych\"  data-wpil-monitor-id=\"10633\">Market Research companies<\/a> typically have an existing panel for whom known demographics and purchase histories are known. An appropriate sample may then be further screened and contacted to participate in the research. Arrangements are made for the interviewer to meet the shopper at a designated time and place to begin the shop-along experience.<\/li>\n\n\n\n<li>Pods\u0142uchy na miejscu mog\u0105 by\u0107 wykorzystywane do kontroli klient\u00f3w w momencie wchodzenia do miejsca, w kt\u00f3rym planuj\u0105 zrobi\u0107 zakupy.<\/li>\n\n\n\n<li>Incentives: Cash is always a popular form of compensation, but for shop-alongs, gift <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/credit-card-market-research\/\" title=\"Badania rynku kart kredytowych\"  data-wpil-monitor-id=\"10637\">cards or credits<\/a> toward future purchases of the product may work as well.<\/li>\n<\/ul>\n\n\n\n<p>As with other <a href=\"https:\/\/www.sisinternational.com\/pl\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10635\">qualitative research methods<\/a>, the sample size in shop-along research is limited. Rather than just projecting results to a general audience, it is a good idea to also analyze findings to gain insights for further exploration and testing.<\/p>\n\n\n<h2>Lokalizacja naszego obiektu w Nowym Jorku<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, pi\u0119tro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">O firmie SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pl\/\"><span style=\"font-weight: 400;\">SIS Mi\u0119dzynarodowy<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/pl\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10634\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/pl\/o-moich-miedzynarodowych-badaniach\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Skontaktuj si\u0119 z nami<\/span><\/a><span style=\"font-weight: 400;\"> dla Twojego kolejnego projektu badania rynku.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Badania rynku Shop-Along polegaj\u0105 na badaniu faktycznych zachowa\u0144 zakupowych, a nie na wspominaniu i raportowaniu zdarze\u0144 po ich zdarzeniu.<\/p>","protected":false},"author":1,"featured_media":63725,"parent":14650,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-18888","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/pl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Shop-Along Market Research examines actual shopping behavior rather than behavior that is recalled and reported after the event.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=18888"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18888\/revisions"}],"predecessor-version":[{"id":81744,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18888\/revisions\/81744"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63725"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=18888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}