![\"SIS](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-3.jpg\" "\\"Desk")
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What is Ideation?<\/span><\/h2>\n\n\n\nIn both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any <\/span>unmet needs of your customers<\/span><\/span>.<\/span> An ideation workshop involves a creative process to address this challenge. In many respects it is similar to what is often called a brainstorming session. Ideally it leads to the development of improved or previously unimagined new products or line extensions.<\/span><\/p>\n\n\n\nRynek badania<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<\/p>\n\n\n\nHow Do You Conduct an Ideation Workshop?<\/span><\/h2>\n\n\n\nOne of the earliest tasks is to find a qualified moderator \u2013 almost always a professional from outside your company who has experience running such exercises. Next, in order to obtain the broadest possible feedback, between 8 and 12 members from inside your organization should be invited to participate. They should possess a diversity of traits or characteristics, e.g. gender, age group, management level, job function. In the workshop, all individuals and their ideas should be treated equally, <\/span>without judgment or bias<\/span><\/span>. Participants may not know each other, and except for their first names, need no further identification.<\/span><\/p>\n\n\n\n\n- Istnieje wiele powszechnie u\u017cywanych \u201etest\u00f3w\u201d osobowo\u015bci, kt\u00f3re pomagaj\u0105 umie\u015bci\u0107 ludzi w okre\u015blonych kategoriach. Na przyk\u0142ad Myers-Briggs zadaje zestaw pyta\u0144, po kt\u00f3rych ludzie s\u0105 przypisywani do jednego z 16 typ\u00f3w osobowo\u015bci, z kt\u00f3rych niekt\u00f3re mog\u0105 by\u0107 bardziej introwertyczne, ekstrawertyczne, intuicyjne, analityczne lub kreatywne. <\/span><\/li>\n<\/ul>\n\n\n\n
Regu\u0142y lub ograniczenia mog\u0105 by\u0107 ustanawiane, aby zmusi\u0107 ludzi do my\u015blenia w nowy i inny spos\u00f3b. Na przyk\u0142ad:<\/span><\/p>\n\n\n\n\n- A co je\u015bli z powodu niedobor\u00f3w lub wzrostu cen nie b\u0119dziesz m\u00f3g\u0142 wykorzysta\u0107 niekt\u00f3rych sk\u0142adnik\u00f3w lub materia\u0142\u00f3w do wytworzenia produktu? <\/span><\/li>\n\n\n\n
- Jak mo\u017cna wykona\u0107 zadanie w po\u0142owie czasu lub za po\u0142ow\u0119 koszt\u00f3w? <\/span><\/li>\n\n\n\n
- How would a company in another industry<\/a> address the problem?<\/span><\/li>\n<\/ul>\n\n\n\n
Prowadz\u0105cy sesj\u0119 zazwyczaj udost\u0119pnia w sali konferencyjnej nast\u0119puj\u0105ce przedmioty:<\/span><\/p>\n\n\n\n\n- Karteczki samoprzylepne w r\u00f3\u017cnych kolorach i rozmiarach<\/span><\/li>\n\n\n\n
- Flipcharty<\/span><\/li>\n\n\n\n
- Tablice bia\u0142e<\/span><\/li>\n\n\n\n
- Markery w r\u00f3\u017cnych kolorach<\/span><\/li>\n\n\n\n
- Zabawki, przedmioty lub gry, kt\u00f3re zmniejszaj\u0105 napi\u0119cie, tworz\u0105 przyjemn\u0105 atmosfer\u0119 i stymuluj\u0105 nieszablonowe my\u015blenie<\/span><\/li>\n<\/ul>\n\n\n\n
Participants may be asked to co-create or create drawings or simple sketches and place them around the room for others to see and react to. This co-creation dives deep below the surface to uncover intuitive insight. Diagrams may be used to connect and rearrange words, pictures, ideas and concepts. It is important to hear from everyone in an environment where there are no wrong answers or statements. <\/b><\/span><\/p>\n\n\n\n<\/p>\n\n\n\n
What Are the Benefits of an Ideation Workshop?<\/span><\/h2>\n\n\n\nW pewnym momencie, zwykle w ci\u0105gu godziny do 90 minut, pojawi si\u0119 wiele pomys\u0142\u00f3w, a tempo nowych zmniejszy si\u0119. Powinno by\u0107 mo\u017cliwe ich grupowanie, omawianie, a nast\u0119pnie ocenianie i klasyfikowanie wed\u0142ug wewn\u0119trznie uzgodnionych kryteri\u00f3w (np. rozwi\u0105zuje powszechny problem u\u017cytkownika, jest wykonalny i mo\u017ce zosta\u0107 wyprodukowany w rozs\u0105dnym czasie lub limicie koszt\u00f3w). <\/span><\/p>\n\n\n\nSince the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential return on investment<\/a>.<\/span><\/p>\n\n\n\n
Rynek badania<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<\/p>\n\n\n\n One of the earliest tasks is to find a qualified moderator \u2013 almost always a professional from outside your company who has experience running such exercises. Next, in order to obtain the broadest possible feedback, between 8 and 12 members from inside your organization should be invited to participate. They should possess a diversity of traits or characteristics, e.g. gender, age group, management level, job function. In the workshop, all individuals and their ideas should be treated equally, <\/span>without judgment or bias<\/span><\/span>. Participants may not know each other, and except for their first names, need no further identification.<\/span><\/p>\n\n\n\n Regu\u0142y lub ograniczenia mog\u0105 by\u0107 ustanawiane, aby zmusi\u0107 ludzi do my\u015blenia w nowy i inny spos\u00f3b. Na przyk\u0142ad:<\/span><\/p>\n\n\n\n Prowadz\u0105cy sesj\u0119 zazwyczaj udost\u0119pnia w sali konferencyjnej nast\u0119puj\u0105ce przedmioty:<\/span><\/p>\n\n\n\n Participants may be asked to co-create or create drawings or simple sketches and place them around the room for others to see and react to. This co-creation dives deep below the surface to uncover intuitive insight. Diagrams may be used to connect and rearrange words, pictures, ideas and concepts. It is important to hear from everyone in an environment where there are no wrong answers or statements. <\/b><\/span><\/p>\n\n\n\n <\/p>\n\n\n\n W pewnym momencie, zwykle w ci\u0105gu godziny do 90 minut, pojawi si\u0119 wiele pomys\u0142\u00f3w, a tempo nowych zmniejszy si\u0119. Powinno by\u0107 mo\u017cliwe ich grupowanie, omawianie, a nast\u0119pnie ocenianie i klasyfikowanie wed\u0142ug wewn\u0119trznie uzgodnionych kryteri\u00f3w (np. rozwi\u0105zuje powszechny problem u\u017cytkownika, jest wykonalny i mo\u017ce zosta\u0107 wyprodukowany w rozs\u0105dnym czasie lub limicie koszt\u00f3w). <\/span><\/p>\n\n\n\n Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential return on investment<\/a>.<\/span><\/p>\n\n\n\nHow Do You Conduct an Ideation Workshop?<\/span><\/h2>\n\n\n\n
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What Are the Benefits of an Ideation Workshop?<\/span><\/h2>\n\n\n\n