{"id":18870,"date":"2015-09-19T20:06:45","date_gmt":"2015-09-19T20:06:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18870"},"modified":"2026-01-25T17:27:33","modified_gmt":"2026-01-25T22:27:33","slug":"recruiting","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-badan-jakosciowych-i-ilosciowych\/recruiting\/","title":{"rendered":"Badania rynku Rekrutacja"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4dbe8e8b gb-headline-text\">Badania rynku Rekrutacja<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-977e4577\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-977e4577\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">What is Market Research Recruiting?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Recruiting is one of the most important, and surprisingly difficult steps in conducting most qualitative (and much quantitative) market research. It is a challenging and time consuming task that requires one to <\/span><span class=\"s2\">identify, contact and attract<\/span><span class=\"s1\"> the right people to take part in a study. Without the cooperation of those who are truly representative of the target market, the results of a research project will have less or no value.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">How Do You Conduct Recruiting?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Not all recruiting is alike. Different approaches must be considered depending on the desired number of recruits, how quickly they need to be found, and the budget size<\/span><span class=\"s1\">. The following are some common ones.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>Emails<\/b> can be sent to a purchased list, e.g. subscribers to a publication or <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pl\/newsletter\/\"   title=\"Subscribe to our Newsletter\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"786\">newsletter<\/a>, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases. <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Podzbi\u00f3r du\u017cej listy mo\u017cna wykorzysta\u0107 do przeprowadzenia wst\u0119pnego testu ankiety internetowej lub telefonicznej, mo\u017cna te\u017c podzieli\u0107 j\u0105 i wykorzysta\u0107 w wi\u0119cej ni\u017c jednym projekcie, bez konieczno\u015bci kontaktowania si\u0119 z dan\u0105 osob\u0105 wi\u0119cej ni\u017c jeden raz.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s2\"><b>Online panels<\/b> A<\/span><span class=\"s1\">lready have selected research participants who have agreed to provide information at specified intervals. Many <a href=\"https:\/\/www.sisinternational.com\/pl\/wyznania-rekrutera-siostry\/\" title=\"Wyznania rekrutera ds. bada\u0144 rynkowych\"  data-wpil-monitor-id=\"3640\">badania rynku<\/a> firms utilize online panels to save time in recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Companies that create online panels often act as intermediaries and send out surveys on your behalf, but they do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>Media spo\u0142eczno\u015bciowe<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">For B2B recruiting purposes, <\/span><span class=\"s3\">LinkedIn<\/span><span class=\"s1\"> has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certain screening criteria.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Similarly, <\/span><span class=\"s3\">FaceBook<\/span><span class=\"s1\"> can be used to find consumers whose profiles match the desired criteria for a study.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>Reklama <\/b>in a variety of media from print to online may be effective.<span class=\"Apple-converted-space\">&nbsp; <\/span>By placing an ad in a particular newspaper, magazine, or website it is possible to solicit participation in certain types of market research studies, e.g. people with specific occupations, illnesses, or life situations may learn about the need for research subjects this way.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Search engine marketing<\/b> (e.g., Google AdWords) provides a unique way to recruit people based on keywords they search for. For example,<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Osoby poszukuj\u0105ce dermatolog\u00f3w mog\u0105 by\u0107 doskona\u0142ymi kandydatami do bada\u0144 nad balsamami do cia\u0142a, kremami, lekami, wykrywaniem nowotwor\u00f3w lub podobnymi tematami zwi\u0105zanymi z piel\u0119gnacj\u0105 sk\u00f3ry lub problemami.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Podobnie osoby, kt\u00f3re podczas wyszukiwania wpisuj\u0105 symbol akcji, a nie nazw\u0119 sp\u00f3\u0142ki lub sp\u00f3\u0142ki, z wi\u0119kszym prawdopodobie\u0144stwem posiadaj\u0105 wiedz\u0119 na temat us\u0142ug finansowych i mo\u017cliwo\u015bci inwestycyjnych oraz s\u0105 nimi zainteresowane. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>Referrals,<\/b> or Word of Mouth (WOM) may be used to build a pool of participants. Of course,since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">When to Use Each Approach<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9df1ec17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9df1ec17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Czas i koszt b\u0119d\u0105 si\u0119 r\u00f3\u017cni\u0107 w ka\u017cdym przypadku.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">For <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/europa\/market-research-san-marino-europe\/\" title=\"Badania rynku w San Marino, Europa\"  data-wpil-monitor-id=\"4199\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Je\u015bli jednak projekt wymaga rekrutacji z populacji o niskiej cz\u0119sto\u015bci wyst\u0119powania (rzadkiej), znalezienie wystarczaj\u0105cej liczby uczestnik\u00f3w b\u0119dzie wymaga\u0142o wi\u0119kszych nak\u0142ad\u00f3w pracy i koszt\u00f3w. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Nast\u0119pne kroki<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Careful <\/span><strong><span class=\"s2\">screening questions<\/span><\/strong><span class=\"s1\">&nbsp;I <strong>quotas<\/strong> can improve the odds that a person who is invited is truly \u201cqualified\u201d and is not a \u201cprofessional\u201d. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Adequate <\/span><strong><span class=\"s2\">compensation<\/span><\/strong><span class=\"s1\"><strong>&nbsp;or incentives<\/strong> (e.g., cash, gifts) are strong motivators for ensuring cooperation\u2014whether online, on the phone, or in person\u2014but they add to the project&#8217;s expense.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Dobr\u0105 zach\u0119t\u0105 mo\u017ce by\u0107 r\u00f3wnie\u017c zapewnienie uczestnikom jakiej\u015b formy informacji zwrotnej, na przyk\u0142ad raportu podsumowuj\u0105cego ustalenia.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">For <\/span><strong><span class=\"s2\">Jako\u015bciowy<\/span><\/strong><span class=\"s1\"><strong>&nbsp;Badania<\/strong> (focus groups, one-on-ones or IDIs) it is important to be very clear in instructing and reminding recruits about the date, time and place that they must be. Even a confirmation letter, email or phone call does not ensure compliance with a person\u2019s assurance that they will participate. If work, family or other social obligations arise, a recruit may not contact the research company or show up at all. For this reason, many research studies will over-recruit, expecting a certain absenteeism rate, much as when airlines overbook their flights.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recruiting for <\/span><strong><span class=\"s2\">Online Panels<\/span><\/strong><span class=\"s1\"> creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">In all cases, the best way to recruit is to use a third party. This can be the same company conducting the study if you are outsourcing it, or it can be a list broker or panel provider you contact yourself.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Lokalizacja naszego obiektu w Nowym Jorku<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, pi\u0119tro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O firmie SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pl\/\"><span style=\"font-weight: 400;\">SIS Mi\u0119dzynarodowy<\/span><\/a><span style=\"font-weight: 400;\"> oferuje badania ilo\u015bciowe, jako\u015bciowe i strategiczne. Dostarczamy dane, narz\u0119dzia, strategie, raporty i spostrze\u017cenia do podejmowania decyzji. Prowadzimy r\u00f3wnie\u017c wywiady, ankiety, grupy fokusowe i inne metody i podej\u015bcia do bada\u0144 rynku.<\/span><a href=\"https:\/\/www.sisinternational.com\/pl\/o-moich-miedzynarodowych-badaniach\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Skontaktuj si\u0119 z nami<\/span><\/a><span style=\"font-weight: 400;\"> dla Twojego kolejnego projektu badania rynku.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Rekrutacja do bada\u0144 rynku jest jednym z najwa\u017cniejszych proces\u00f3w w prowadzeniu bada\u0144 jako\u015bciowych. <\/p>","protected":false},"author":1,"featured_media":62686,"parent":14660,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18870","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18870\/revisions"}],"predecessor-version":[{"id":78295,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18870\/revisions\/78295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62686"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}