{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"warsztaty-ideacyjne","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-badan-jakosciowych-i-ilosciowych\/warsztaty-ideacyjne\/","title":{"rendered":"Warsztaty ideacyjne"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Warsztaty ideacyjne<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-736eba57\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-736eba57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Czym jest Ideacja? Czym jest Warsztat Ideacji?<\/h2>\n\n\n\n<p>In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-z-doswiadczeniem-w-branzy-dobr-konsumpcyjnych-i-pakowanych\/\" title=\"Badania rynku d\u00f3br konsumpcyjnych i pakowanych\"  data-wpil-monitor-id=\"8932\">badania<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/online-survey-sampling-market-research-company\/\" title=\"Online Survey Sampling Market Research Company\"  data-wpil-monitor-id=\"8930\">online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<b>\u00a0<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak przeprowadzi\u0107 warsztat ideacyjny?<\/h2>\n\n\n\n<p>Jednym z pierwszych zada\u0144 jest znalezienie wykwalifikowanego moderatora \u2013 prawie zawsze profesjonalisty spoza Twojej firmy, kt\u00f3ry ma do\u015bwiadczenie w prowadzeniu takich \u0107wicze\u0144. Nast\u0119pnie, aby uzyska\u0107 jak najszerszy feedback, nale\u017cy zaprosi\u0107 do udzia\u0142u od 8 do 12 cz\u0142onk\u00f3w z Twojej organizacji. Powinni oni posiada\u0107 r\u00f3\u017cnorodne cechy lub charakterystyki, np. p\u0142e\u0107, grup\u0119 wiekow\u0105, poziom zarz\u0105dzania, funkcj\u0119 zawodow\u0105. Podczas warsztat\u00f3w wszystkie osoby i ich pomys\u0142y powinny by\u0107 traktowane r\u00f3wno, bez os\u0105dzania lub stronniczo\u015bci. Uczestnicy mog\u0105 si\u0119 nie zna\u0107 i poza imieniem nie potrzebuj\u0105 dalszej identyfikacji.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Regu\u0142y lub ograniczenia mog\u0105 by\u0107 ustanawiane, aby zmusi\u0107 ludzi do my\u015blenia w nowy i inny spos\u00f3b. Na przyk\u0142ad:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A co je\u015bli z powodu niedobor\u00f3w lub wzrostu cen nie b\u0119dziesz m\u00f3g\u0142 wykorzysta\u0107 niekt\u00f3rych sk\u0142adnik\u00f3w lub materia\u0142\u00f3w do wytworzenia produktu?<\/li>\n\n\n\n<li>Jak mo\u017cna wykona\u0107 zadanie w po\u0142owie czasu lub za po\u0142ow\u0119 koszt\u00f3w?<\/li>\n\n\n\n<li>How would a <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-z-doswiadczeniem-w-branzy-motoryzacyjnej\/\" title=\"Firma badawcza rynku bran\u017cy motoryzacyjnej\"  data-wpil-monitor-id=\"8933\">company in another industry<\/a> address the problem?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Prowadz\u0105cy sesj\u0119 zazwyczaj udost\u0119pnia w sali konferencyjnej nast\u0119puj\u0105ce przedmioty:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Karteczki samoprzylepne w r\u00f3\u017cnych kolorach i rozmiarach<\/li>\n\n\n\n<li>Flipcharty<\/li>\n\n\n\n<li>Tablice bia\u0142e<\/li>\n\n\n\n<li>Markery w r\u00f3\u017cnych kolorach<\/li>\n\n\n\n<li>Zabawki, przedmioty lub gry, kt\u00f3re zmniejszaj\u0105 napi\u0119cie, tworz\u0105 przyjemn\u0105 atmosfer\u0119 i stymuluj\u0105 nieszablonowe my\u015blenie<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ee721c73\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ee721c73\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jaki powinien by\u0107 wynik warsztatu ideacyjnego?<\/h2>\n\n\n\n<p>At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n<p>Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential <a href=\"https:\/\/www.sisinternational.com\/pl\/return-on-investment-in-market-research\/\" title=\"Return on Investment in Market Research\"  data-wpil-monitor-id=\"8934\">return on investment<\/a>.<\/p>\n\n\n\n<p>Ultimately, terrific ideas for innovative new products or <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/financial-services-customer-acquisition-consulting\/\" title=\"Doradztwo w zakresie pozyskiwania klient\u00f3w w sektorze us\u0142ug finansowych\"  data-wpil-monitor-id=\"8931\">services that solve problems for your customers<\/a> will be the outcome.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Market research can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively.<\/p>","protected":false},"author":1,"featured_media":62653,"parent":14660,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18439","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18439\/revisions"}],"predecessor-version":[{"id":81498,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/18439\/revisions\/81498"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}