{"id":16287,"date":"2015-06-08T20:25:44","date_gmt":"2015-06-08T20:25:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16287"},"modified":"2026-04-12T00:36:03","modified_gmt":"2026-04-12T04:36:03","slug":"grupy-fokusowe","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/","title":{"rendered":"Grupy fokusowe"},"content":{"rendered":"<!--\n  SIS International \u2014 Focus Groups\n  WordPress-safe: all CSS scoped under .sis-fg-page\n  Design: Warm editorial \/ premium hospitality aesthetic\n-->\n\n<style>\n.sis-fg-page {\n  --fg-charcoal: #1C1917;\n  --fg-dark: #292524;\n  --fg-mid: #57534E;\n  --fg-muted: #78716C;\n  --fg-light: #A8A29E;\n  --fg-border: #E7E5E4;\n  --fg-cloud: #F5F5F4;\n  --fg-ivory: #FEFCF8;\n  --fg-white: #ffffff;\n  --fg-gold: #bd8f13;\n  --fg-gold-light: #d4a72a;\n  --fg-gold-soft: rgba(189,143,19,0.08);\n  --fg-gold-glow: rgba(189,143,19,0.12);\n  --fg-blue: #085589;\n  --fg-blue-dark: #053d63;\n  --fg-blue-light: #0a6aaa;\n  --fg-sans: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n  --fg-ease: cubic-bezier(0.16,1,0.3,1);\n  --fg-ease-out: cubic-bezier(0.33,1,0.68,1);\n\n  font-family: var(--fg-sans); 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inset: 2px;\n  background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n  border-radius: 8px; z-index: -1; transition: background 0.3s ease;\n}\n.sis-fg-page .fg-spin-btn:hover .fg-spin-fill {\n  background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n}\n.sis-fg-page .fg-spin-btn span {\n  display: flex; align-items: center; gap: 0.6rem;\n  font-size: 1.05rem; text-shadow: 0 1px 2px rgba(0,0,0,0.2);\n}\n.sis-fg-page .fg-spin-btn svg { width: 18px; height: 18px; stroke: #ffffff; fill: none; }\n@keyframes fgSpin { from { transform: rotate(0deg); } to { transform: rotate(360deg); } }\n\n\/* \u2550\u2550\u2550 RESPONSIVE \u2550\u2550\u2550 *\/\n@media (min-width: 769px) { .sis-fg-page .fg-process-line { display: block; } }\n@media (max-width: 1024px) {\n  .sis-fg-page .fg-hero-inner { grid-template-columns: 1fr; gap: 48px; }\n  .sis-fg-page .fg-hero-visual { max-width: 420px; }\n  .sis-fg-page .fg-why-inner { grid-template-columns: 1fr; gap: 40px; }\n}\n@media (max-width: 768px) {\n  .sis-fg-page .fg-service-grid { grid-template-columns: 1fr; }\n  .sis-fg-page .fg-format-grid { grid-template-columns: 1fr; }\n  .sis-fg-page .fg-process-steps { grid-template-columns: 1fr 1fr; }\n  .sis-fg-page .fg-hero-img { aspect-ratio: 3\/4; border-radius: 16px; }\n}\n<\/style>\n\n<div class=\"sis-fg-page\">\n\n<!-- \u2550\u2550\u2550 HERO \u2550\u2550\u2550 -->\n<section class=\"fg-hero\">\n  <div class=\"fg-hero-atmo\"><\/div>\n  <div class=\"fg-hero-grain\"><\/div>\n  <div class=\"fg-hero-inner\">\n    <div>\n      <div class=\"fg-hero-tag\">Badania jako\u015bciowe<\/div>\n      <h1>Where Strategic<br>Decisions Begin<br>with <em>Real Voices.<\/em><\/h1>\n      <p class=\"fg-hero-body\">SIS operates dedicated focus group facilities in New York City and runs online and hybrid sessions across 135 countries. Verified participant panels. Sector-specialist moderators. Research designed around the decision you need to make.<\/p>\n      <div class=\"fg-hero-ctas\">\n        <a href=\"https:\/\/www.sisinternational.com\/pl\/skontaktuj-sie-z-nami\/\" class=\"fg-btn-warm\">Book a Facility Tour \u2192<\/a>\n        <a href=\"https:\/\/www.surveymonkey.com\/r\/S6B9SRZ\" class=\"fg-btn-ghost\" target=\"_blank\" rel=\"noopener\">Join as Participant<\/a>\n      <\/div>\n    <\/div>\n    <div class=\"fg-hero-visual\">\n      <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg\" alt=\"SIS Focus Group Facility NYC\" class=\"fg-hero-img\">\n      <div class=\"fg-hero-badge\">\n        <div class=\"fg-hero-badge-num\">40+<\/div>\n        <div class=\"fg-hero-badge-label\">Years of Fieldwork<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 SERVICES \u2550\u2550\u2550 -->\n<section class=\"fg-services\">\n  <div class=\"fg-services-inner\">\n    <div class=\"fr\">\n      <div class=\"fg-stag\">Our Focus Group Services<\/div>\n      <div class=\"fg-stitle\">Four Ways to Access<br>Qualitative Intelligence<\/div>\n      <div class=\"fg-ssub\">Each service is scoped to a specific research need. Recruitment, moderation, analysis, and reporting are handled end-to-end by SIS.<\/div>\n    <\/div>\n    <div class=\"fg-service-grid\">\n      <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/obiekty-grup-fokusowych-nyc\/\" class=\"fg-service-card fr\" target=\"_blank\" rel=\"noopener noreferrer\">\n        <div style=\"overflow:hidden;border-radius:16px 16px 0 0;\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg\" alt=\"Obiekt grupy fokusowej NYC\" class=\"fg-service-img\"><\/div>\n        <div class=\"fg-service-body\">\n          <div class=\"fg-service-label\">Facilities<\/div>\n          <h3>New York City Focus Group Rooms<\/h3>\n          <p>Dedicated research rooms in Manhattan with one-way mirrors, AV recording, live streaming, and client observation lounges. Walk-in ready for same-week studies.<\/p>\n          <div class=\"fg-service-link\">Explore Facility \u2192<\/div>\n        <\/div>\n      <\/a>\n      <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/online-focus-groups-recruitment\/\" class=\"fg-service-card fr\" target=\"_blank\" rel=\"noopener noreferrer\">\n        <div style=\"overflow:hidden;border-radius:16px 16px 0 0;\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg\" alt=\"Rekrutacja do grup fokusowych online\" class=\"fg-service-img\"><\/div>\n        <div class=\"fg-service-body\">\n          <div class=\"fg-service-label\">Recruitment<\/div>\n          <h3>Rekrutacja do grup fokusowych online<\/h3>\n          <p>Verified participant sourcing against your exact screening criteria. B2B panels include procurement officers, physicians, CIOs, and fleet managers. B2C panels segmented by demographics and purchase behavior.<\/p>\n          <div class=\"fg-service-link\">Learn More \u2192<\/div>\n        <\/div>\n      <\/a>\n      <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/mock-jury-research\/\" class=\"fg-service-card fr\" target=\"_blank\" rel=\"noopener noreferrer\">\n        <div style=\"overflow:hidden;border-radius:16px 16px 0 0;\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2.jpg\" alt=\"Badania pozorowane \u0142awy przysi\u0119g\u0142ych\" class=\"fg-service-img\"><\/div>\n        <div class=\"fg-service-body\">\n          <div class=\"fg-service-label\">Legal<\/div>\n          <h3>Badania pozorowane \u0142awy przysi\u0119g\u0142ych<\/h3>\n          <p>Simulated trial environments in controlled settings. Test case narratives, gauge juror reactions, identify weak arguments, and refine trial strategy before entering the courtroom.<\/p>\n          <div class=\"fg-service-link\">Learn More \u2192<\/div>\n        <\/div>\n      <\/a>\n      <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/grupy-fokusowe\/dolacz-do-grup-fokusowych\/\" class=\"fg-service-card fr\" target=\"_blank\" rel=\"noopener noreferrer\">\n        <div style=\"overflow:hidden;border-radius:16px 16px 0 0;\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg\" alt=\"We\u017a udzia\u0142 w grupach fokusowych\" class=\"fg-service-img\"><\/div>\n        <div class=\"fg-service-body\">\n          <div class=\"fg-service-label\">Bra\u0107 udzia\u0142<\/div>\n          <h3>Join Our Focus Groups<\/h3>\n          <p>Share your perspective on products, services, and market trends. Participants are compensated for their time. Your feedback shapes how companies develop and position new offerings.<\/p>\n          <div class=\"fg-service-link\">Sign Up \u2192<\/div>\n        <\/div>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 FORMATS \u2550\u2550\u2550 -->\n<section class=\"fg-formats\">\n  <div class=\"fg-formats-atmo\"><\/div>\n  <div class=\"fg-formats-inner\">\n    <div class=\"fr\">\n      <div class=\"fg-stag\" style=\"color:var(--fg-gold-light);\">Session Formats<\/div>\n      <div class=\"fg-stitle\">In-Person. Online. Hybrid.<\/div>\n      <div class=\"fg-ssub\">Every format is moderated by SIS researchers with direct experience in the sector under study. Discussion guides use the terminology your stakeholders use.<\/div>\n    <\/div>\n    <div class=\"fg-format-grid\">\n      <div class=\"fg-format-card fr\">\n        <div class=\"fg-format-icon\">\ud83c\udfe2<\/div>\n        <h3>Grupy fokusowe na \u017cywo<\/h3>\n        <p>Face-to-face sessions in SIS&#8217;s NYC facilities or partner locations worldwide. Product testing, sensory evaluations, and concept testing where physical presence reveals what screens cannot.<\/p>\n      <\/div>\n      <div class=\"fg-format-card fr\">\n        <div class=\"fg-format-icon\">\ud83d\udcbb<\/div>\n        <h3>Grupy fokusowe online<\/h3>\n        <p>Virtual sessions that eliminate geographic constraints. Recruit niche B2B respondents across time zones. Access hard-to-reach decision-makers who won&#8217;t travel for a two-hour session.<\/p>\n      <\/div>\n      <div class=\"fg-format-card fr\">\n        <div class=\"fg-format-icon\">\ud83d\udd04<\/div>\n        <h3>Grupy fokusowe hybrydowe<\/h3>\n        <p>In-room and remote participants in a single session. Capture the body language of local respondents and the perspectives of international ones without running two separate studies.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 PROCESS \u2550\u2550\u2550 -->\n<section class=\"fg-process\">\n  <div class=\"fg-process-inner\">\n    <div class=\"fr\">\n      <div class=\"fg-stag\">Jak to dzia\u0142a<\/div>\n      <div class=\"fg-stitle\">From Brief to Insight<br>in Four Steps<\/div>\n    <\/div>\n    <div class=\"fg-process-steps\">\n      <div class=\"fg-process-line\"><\/div>\n      <div class=\"fg-pstep fr\">\n        <div class=\"fg-pstep-num\">01<\/div>\n        <div class=\"fg-pstep-title\">Study Design<\/div>\n        <p class=\"fg-pstep-desc\">Define your research question, identify the respondent profile, and build a discussion guide structured around the decision your team needs to make.<\/p>\n      <\/div>\n      <div class=\"fg-pstep fr\">\n        <div class=\"fg-pstep-num\">02<\/div>\n        <div class=\"fg-pstep-title\">Recruitment<\/div>\n        <p class=\"fg-pstep-desc\">SIS sources and screens participants from verified panels. B2B recruits are title-confirmed. B2C recruits are validated against demographic and behavioral criteria.<\/p>\n      <\/div>\n      <div class=\"fg-pstep fr\">\n        <div class=\"fg-pstep-num\">03<\/div>\n        <div class=\"fg-pstep-title\">Moderation<\/div>\n        <p class=\"fg-pstep-desc\">Sector-specialist moderators lead the sessions. Probing is calibrated to the industry. Observers watch live via one-way mirror or secure stream.<\/p>\n      <\/div>\n      <div class=\"fg-pstep fr\">\n        <div class=\"fg-pstep-num\">04<\/div>\n        <div class=\"fg-pstep-title\">Analysis &amp; Reporting<\/div>\n        <p class=\"fg-pstep-desc\">Transcripts, video highlights, thematic analysis, and a strategic summary delivered within the agreed timeline. Findings are decision-ready, not just descriptive.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 WHY SIS \u2550\u2550\u2550 -->\n<section class=\"fg-why\">\n  <div class=\"fg-why-inner\">\n    <div class=\"fg-why-left fr\">\n      <h2>Why SIS for <span>Grupy fokusowe<\/span><\/h2>\n      <p>Most research firms outsource recruitment and use generalist moderators. SIS controls the full chain: our own facilities, our own panels, and moderators who have worked inside the industries they study.<\/p>\n    <\/div>\n    <div class=\"fg-why-cards\">\n      <div class=\"fg-why-card fr\">\n        <h4>Owned Facilities, Not Rented<\/h4>\n        <p>SIS operates its own research rooms in Manhattan. No third-party scheduling delays. Same-week availability for urgent studies.<\/p>\n      <\/div>\n      <div class=\"fg-why-card fr\">\n        <h4>Verified, Not Recycled Panels<\/h4>\n        <p>B2B participants are title-confirmed against live org charts. B2C respondents are screened on actual purchase behavior, not self-reported demographics alone.<\/p>\n      <\/div>\n      <div class=\"fg-why-card fr\">\n        <h4>Sector-Specialist Moderators<\/h4>\n        <p>Moderators who know the difference between a formulary decision and a physician preference. Between a fleet procurement cycle and a consumer car purchase. The terminology matters.<\/p>\n      <\/div>\n      <div class=\"fg-why-card fr\">\n        <h4>Global Reach, Local Execution<\/h4>\n        <p>Focus groups in 135 countries through SIS&#8217;s partner network. Local-language moderation. Cultural context built into the discussion guide, not retrofitted in analysis.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 CTA \u2550\u2550\u2550 -->\n<section class=\"fg-cta\">\n  <div class=\"fg-cta-inner fr\">\n    <h3>Ready to Hear<br><span>What Your Market Thinks?<\/span><\/h3>\n    <p>Tell us the decision you&#8217;re facing and the audience you need to hear from. We&#8217;ll design the study, recruit the participants, and deliver findings on your timeline.<\/p>\n    <a href=\"https:\/\/www.sisinternational.com\/pl\/skontaktuj-sie-z-nami\/\" class=\"fg-spin-btn\">\n      <div class=\"fg-spin-ray\"><\/div>\n      <div class=\"fg-spin-fill\"><\/div>\n      <span>Schedule a Consultation <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n    <\/a>\n  <\/div>\n<\/section>\n\n<\/div>\n\n<script>\n(function(){\n  var io = new IntersectionObserver(function(entries) {\n    entries.forEach(function(e) {\n      if (!e.isIntersecting) return;\n      var siblings = e.target.parentElement.querySelectorAll('.fr');\n      var idx = Array.from(siblings).indexOf(e.target);\n      e.target.style.transitionDelay = (idx * 80) + 'ms';\n      e.target.classList.add('fv');\n      io.unobserve(e.target);\n    });\n  }, { threshold: 0.06, rootMargin: '0px 0px -30px 0px' });\n  document.querySelectorAll('.sis-fg-page .fr').forEach(function(el) { io.observe(el); });\n})();\n<\/script>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-alpha-channel-opacity has-accent-background-color has-background\"\/>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>We provide Focus Groups, Facility Rentals, Moderation, Respondent Recruitment and Report Writing worldwide.<\/p>","protected":false},"author":1,"featured_media":62780,"parent":14457,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16287","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":91,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16287\/revisions"}],"predecessor-version":[{"id":85455,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16287\/revisions\/85455"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62780"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}