{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"packaging-intelligence","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/consumer-market-research-page\/packaging-intelligence\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging Strategy is a process by which one keeps abreast of packaging changes and formulates strategies that create a competitive edge.<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/badania-rynku-produktow-do-pielegnacji-osobistej\/\" title=\"Badania rynku produkt\u00f3w do piel\u0119gnacji osobistej\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>Packaging may be one of the least understood and under appreciated aspects of a product\u2019s success or failure. It is also one of the most dynamic and challenging for businesses that sell a product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Here is a sampling of what successful packaging can do:<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract customers<\/strong>\n<ul class=\"wp-block-list\">\n<li>colors<\/li>\n\n\n\n<li>distinctive shapes<\/li>\n\n\n\n<li>sizes<\/li>\n\n\n\n<li>showcase the product \u2013 make it stand out from others<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Establish an image<\/strong>\n<ul class=\"wp-block-list\">\n<li>high tech<\/li>\n\n\n\n<li>forward thinking<\/li>\n\n\n\n<li>environmentally concerned<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Make a product easier to use <\/strong>\n<ul class=\"wp-block-list\">\n<li>opening<\/li>\n\n\n\n<li>pouring<\/li>\n\n\n\n<li>measuring<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it easier to carry or handle<\/strong>\n<ul class=\"wp-block-list\">\n<li>non-slip materials<\/li>\n\n\n\n<li>grips<\/li>\n\n\n\n<li>indentations<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Provide a pleasing and comfortable feel in the hands of the user<\/strong><\/li>\n\n\n\n<li><strong>Extend shelf life \u2013 protect the product\/contents from light, water, heat,breakage, etc.<\/strong><\/li>\n\n\n\n<li><strong>Convey vital information <\/strong>\n<ul class=\"wp-block-list\">\n<li>images<\/li>\n\n\n\n<li>ingredients, materials contained in product<\/li>\n\n\n\n<li>warnings<\/li>\n\n\n\n<li>directions for proper use<\/li>\n\n\n\n<li>Reduce shipping costs (stackable, lighter)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Be patented and create a barrier to entry<\/strong><\/li>\n\n\n\n<li><strong>Be produced at a reasonable cost<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">In sum, a good package can help your product to:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">stand out from the competition,<\/span><\/li>\n\n\n\n<li><span class=\"s1\">strengthen your brand, and <\/span><\/li>\n\n\n\n<li><span class=\"s1\">persuade consumers to buy your product<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging Trends and Opportunities<\/h2>\n\n\n\n<p>A combination of factors are constantly being developed and introduced to the packaging world. Here are just a few trends worth monitoring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New materials\n<ul class=\"wp-block-list\">\n<li>green, biodegradable<\/li>\n\n\n\n<li>lighter<\/li>\n\n\n\n<li>stronger<\/li>\n\n\n\n<li>waterproof<\/li>\n\n\n\n<li>microwaveable<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>New designs<\/li>\n\n\n\n<li>New shapes<\/li>\n\n\n\n<li>New ways to open and reseal<\/li>\n\n\n\n<li>New ways to use automation\/robots<\/li>\n\n\n\n<li>New inks and printing options<\/li>\n\n\n\n<li>Inclusion of RFID tags and embedded chips for security, tracking, and supply chain management<\/li>\n\n\n\n<li>Safety (e.g. pet, and child-proof)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conducting Packaging Intelligence<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/glos-klienta\/\" title=\"Badania G\u0142osu Klienta\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/pl\/firma-prognozujaca-trendy-w-branzy-b2b\/\" title=\"Firma prognozuj\u0105ca najlepsze trendy w bran\u017cy B2B\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>Meeting with and interviewing packaging companies in your supply chain is also an excellent way to maintain up-to-date knowledge about changes that could impact how your products are presented to customers.<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/badania-rynku-projektowania-opakowan\/\" title=\"Badania rynku projektowania opakowa\u0144\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>Primary research methods can be used to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/firma-zajmujaca-sie-badaniami-rynku-paneli-internetowych\/\" title=\"Firma badawcza rynku paneli internetowych\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>Expose prototypes in focus groups to critique and compare to current packages, new packages, and competitors\u2019 packages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About SIS Packaging Strategy Solutions<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/pl\/\" title=\"Dom\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-ze-stazem-w-zakresie-studiow-etnograficznych\/\" title=\"Do\u015bwiadczenie w badaniach rynku etnograficznego\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/pl\/the-need-for-competitive-intelligence-in-this-recession\/\" title=\"Potrzeba wywiadu konkurencyjnego w czasach recesji\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testowanie u\u017cyteczno\u015bci<\/li>\n\n\n\n<li>Grupy fokusowe<\/li>\n\n\n\n<li>Wywiady z klientami<\/li>\n\n\n\n<li>Testy u\u017cytkowania w domu<\/li>\n\n\n\n<li>In-Home and Store Ethnography<\/li>\n\n\n\n<li>Analiza konkurencji<\/li>\n\n\n\n<li>Market Opportunity<\/li>\n\n\n\n<li>Packaging Trend Tracking<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Strategia pakowania to proces, dzi\u0119ki kt\u00f3remu mo\u017cna \u015bledzi\u0107 trendy i formu\u0142owa\u0107 strategie zapewniaj\u0105ce przewag\u0119 konkurencyjn\u0105.<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}