{"id":15230,"date":"2015-04-09T22:53:29","date_gmt":"2015-04-09T22:53:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15230"},"modified":"2026-01-25T17:34:48","modified_gmt":"2026-01-25T22:34:48","slug":"fashion-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/fashion-market-research\/","title":{"rendered":"Badania rynku mody i odzie\u017cy"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku mody i odzie\u017cy<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b0afa6b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5b0afa6b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">We live in a data-intensive age in which successful companies require instant information to make informed decisions. Fashion Market Research gives you the insight, intelligence, data, and analysis you need to make confident decisions.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Zapewniamy:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millennials &amp; Generation Z research<\/li>\n\n\n\n<li>Focus Groups with Customers and Non-Customers<\/li>\n\n\n\n<li>Affluent Market Research<\/li>\n\n\n\n<li>Wywiad konkurencyjny<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/supply-chain-finance-market-research\/\" title=\"Badania rynku finansowania \u0142a\u0144cucha dostaw\"  data-wpil-monitor-id=\"8180\">Badania \u0142a\u0144cucha dostaw<\/a><\/li>\n\n\n\n<li>Trend insights<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/digital-customer-experience-cx-market-research\/\" title=\"Badania rynku cyfrowego do\u015bwiadczenia klienta (CX)\"  data-wpil-monitor-id=\"8181\">Customer Experience &amp; Loyalty research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/badania-rynku-bric\/\" title=\"Badania rynku BRIC (Brazylia, Rosja, Indie i Chiny)\"  data-wpil-monitor-id=\"8182\">BRIC Emerging Markets<\/a> Apparel Insights<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Apparel Research Solutions<\/h2>\n\n\n\n<p>SIS Mi\u0119dzynarodowy <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/zoology-market-research\/\" title=\"Badania rynku zoologicznego\"  data-wpil-monitor-id=\"4301\">Research for our experience in comprehensive Market<\/a> Assessments, Consumer Behavioral and Attitudinal studies, Omnichannel Insights, Competitive Intelligence campaigns, Mall Intercepts, Focus Groups, Grey Goods studies and more.<\/p>\n\n\n\n<p>We are also skilled in the &#8220;Fast Fashion&#8221; <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/badania-rynku-konsumenckiego\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"8184\">business model and new fashion subscription service<\/a> models.<\/p>\n\n\n\n<p>Our Market Research methodologies deliver cutting edge strategies to maximize your efficiency and effectiveness in the marketplace, unlocking the data and knowledge to build competitive advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Apparel Market Research objectives<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Collect insights on consumers\u2019 behavior and attitude towards the apparel and key brands.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into target consumers overall fashion needs across occasions and lifestyle and how it translates into their \u201capparel share of wallet\u201d.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into consumers\u2019 attitude and interaction with apparel in the mass segment versus premium and luxury brands.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Understand the perception and relationship with key brands in order to determine:<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">brands perception &amp; relationship with self<\/span><\/li>\n\n\n\n<li><span class=\"s1\">potential momentum &amp; equity growth<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Identify key drivers of brand affiliation <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into <a href=\"https:\/\/www.sisinternational.com\/pl\/publikacje\/buyer-behavior-after-coronavirus-new-consumer\/\" title=\"Zachowanie kupuj\u0105cych po koronawirusie \u2013 badania rynku konsumenckiego\"  data-wpil-monitor-id=\"8183\">consumers\u2019 cross-channel purchase behavior<\/a> including a focus on digital and emerging channels.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b>Face-to-Face Apparel Research<\/h2>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Print out of \u201cselfies\u201d taken by respondents (use as stimulus)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Print out <a href=\"https:\/\/www.sisinternational.com\/pl\/brand-audit-in-new-york-the-complete-guide-to-strengthening-your-brand\/\" title=\"Brand Audit in New York: The Complete Guide to Strengthening Your Brand\"  data-wpil-monitor-id=\"8185\">Brand Association Self Completion<\/a> forms (for distribution)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wifi required to capture the group session&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">An audio recording of the session.<span class=\"Apple-converted-space\"> &nbsp;<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s1\">Flip-charts<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Post-it or small note cards<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Writing materials<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b><span class=\"s4\">Selfie Research and Homework Assignments<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Participants can record a diary of their outfits using \u201cselfies\u201d over a period of 7 consecutive days.<span class=\"Apple-converted-space\">&nbsp; <\/span>These selfies will be sent to moderators 3 days before their group session.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\">Attitude &amp; Behavior Insights<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shirts<\/li>\n\n\n\n<li>Pants<\/li>\n\n\n\n<li>Sports\/ Gym\/ \u201cathleisure\u201d<\/li>\n\n\n\n<li>Footwear<\/li>\n\n\n\n<li>Leather goods e.g. bags, wallets, belts<\/li>\n\n\n\n<li>Accessories<\/li>\n\n\n\n<li>Beauty<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Channel Insights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Department stores<\/li>\n\n\n\n<li>Premium Brand speciality store<\/li>\n\n\n\n<li>Multi-labels boutiques<\/li>\n\n\n\n<li>Fast fashion stores (retail\/ online)<\/li>\n\n\n\n<li>\u201cOff price\u201d \/ Discount stores<\/li>\n\n\n\n<li>Online fashion shopping sites<\/li>\n\n\n\n<li>Peer-to-peer\/ Social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Information Areas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share of Wardrobe<\/li>\n\n\n\n<li>Frequency<\/li>\n\n\n\n<li>Potrzeby klienta<\/li>\n\n\n\n<li>Occasions<\/li>\n\n\n\n<li>Information Sources<\/li>\n\n\n\n<li>Annual Spending<\/li>\n\n\n\n<li>Share of Wallet<\/li>\n\n\n\n<li>Forecast Spending<\/li>\n\n\n\n<li>Mass brand vs premium brand<\/li>\n\n\n\n<li>\u015awiadomo\u015b\u0107<\/li>\n\n\n\n<li>Affinity<\/li>\n\n\n\n<li>Relevance<\/li>\n\n\n\n<li>Competitive Set<\/li>\n\n\n\n<li>Triggers<\/li>\n\n\n\n<li>Sensory<\/li>\n\n\n\n<li>Online Channels<\/li>\n\n\n\n<li>Stylishness<\/li>\n\n\n\n<li>Product Variety<\/li>\n\n\n\n<li>Stosunek jako\u015bci do ceny<\/li>\n<\/ul>\n\n\n\n<p class=\"p1\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>SIS jest wiod\u0105c\u0105 globaln\u0105 firm\u0105 bada\u0144 rynku i strategii. Dowiedz si\u0119 wi\u0119cej o badaniach rynku mody i odzie\u017cy.<\/p>","protected":false},"author":1,"featured_media":63945,"parent":14514,"menu_order":15,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15230","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/15230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=15230"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/15230\/revisions"}],"predecessor-version":[{"id":81375,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/15230\/revisions\/81375"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63945"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=15230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}