{"id":14344,"date":"2015-02-15T00:32:10","date_gmt":"2015-02-15T00:32:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14344"},"modified":"2025-09-05T17:21:39","modified_gmt":"2025-09-05T21:21:39","slug":"badania-rynku-mediow-rozrywkowych","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/expertise\/industries\/entertainment-media-market-research\/","title":{"rendered":"Badania rynku rozrywki i medi\u00f3w"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku rozrywki i medi\u00f3w<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-09edb556\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-09edb556\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">The Entertainment and Media industries are rapidly changing.\u00a0 With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Badania rynku rozrywki i medi\u00f3w dostarczaj\u0105 informacji na temat zachowa\u0144 online, preferencji dotycz\u0105cych tre\u015bci i przyzwyczaje\u0144 telewizyjnych.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">One of the biggest challenges is how to monetize the consumption of digital media.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Wsp\u00f3\u0142pracujemy z klientami, aby sprosta\u0107 ich priorytetom strategicznym i potrzebom.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media strumieniowe<\/li>\n\n\n\n<li>Media spo\u0142eczno\u015bciowe<\/li>\n\n\n\n<li>Nadawanie telewizyjne<\/li>\n\n\n\n<li>Testowanie reklam<\/li>\n\n\n\n<li>Zachowanie konsumenta w Internecie<\/li>\n\n\n\n<li>Badania rynku milenijnego<\/li>\n\n\n\n<li>Us\u0142ugi strumieniowego przesy\u0142ania muzyki<\/li>\n\n\n\n<li>Testowanie u\u017cyteczno\u015bci witryny internetowej<\/li>\n\n\n\n<li>Badania decydent\u00f3w<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rozw\u00f3j medi\u00f3w globalnych<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2adf03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1e2adf03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cyfrowe media i strumieniowanie online r\u00f3wnie\u017c szybko si\u0119 rozwijaj\u0105. Wsp\u00f3\u0142pracujemy z firmami medi\u00f3w cyfrowych i zapewniamy mo\u017cliwo\u015bci rynkowe, analiz\u0119 konkurencji, badania u\u017cyteczno\u015bci i badania nad wprowadzaniem nowych produkt\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metody bada\u0144 rynku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dog\u0142\u0119bne badania konsumenckie i wywiady z wybitnymi liderami opinii dostarczaj\u0105 wgl\u0105du i danych, kt\u00f3re w inny spos\u00f3b s\u0105 nieosi\u0105galne. Badania wywiadu rynkowego SIS ujawniaj\u0105 kluczowe informacje, kt\u00f3re daj\u0105 naszym klientom przewag\u0119 konkurencyjn\u0105 na rynku. Prowadzimy grupy fokusowe, ilo\u015bciowe ankiety online, badania programistyczne, wywiady telefoniczne i przechwytywanie klient\u00f3w, aby pom\u00f3c naszym klientom lepiej zrozumie\u0107 nastawienie konsument\u00f3w, do kt\u00f3rych najbardziej chc\u0105 dotrze\u0107 na rynkach, kt\u00f3re najbardziej chc\u0105 zdoby\u0107. Pozw\u00f3l nam wykorzysta\u0107 nasze ponad 40-letnie do\u015bwiadczenie w badaniach rynku medi\u00f3w, aby pracowa\u0107 dla Ciebie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>Rozrywka i media szybko si\u0119 zmieniaj\u0105. Dowiedz si\u0119 wi\u0119cej, jak pomagamy klientom zdobywa\u0107 przewag\u0119 konkurencyjn\u0105 dzi\u0119ki badaniom rynku rozrywki i medi\u00f3w.<\/p>","protected":false},"author":1,"featured_media":63346,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14344","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=14344"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14344\/revisions"}],"predecessor-version":[{"id":67082,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14344\/revisions\/67082"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=14344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}