{"id":14207,"date":"2015-02-11T14:10:38","date_gmt":"2015-02-11T14:10:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14207"},"modified":"2026-07-31T19:11:54","modified_gmt":"2026-07-31T23:11:54","slug":"sports-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/expertise\/industries\/sports-market-research\/","title":{"rendered":"Badania rynku sportowego"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Sports Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b48c2ad9\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-b48c2ad9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Sports market research\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Sports-market-research-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Sports market research now sits at the center of how apparel brands, leagues, and rights holders defend margin and win share. Fan attention fragments across streaming, short-form video, and second-screen behavior, and the winners read that behavior before their competitors do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The category has matured past awareness studies and post-event surveys. Boards ask sharper questions: which fan cohorts carry the highest lifetime value, which sponsorships actually shift purchase intent, and where private label athletic wear is eroding tier-one pricing power. Answering these requires evidence, not instinct.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-985aeb92ad8441f0b940e38bceceb64b is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-bf0b5233beac5645cd9cf8feb0fd3d68\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#why-sports-market-research-drives-category-leadership\">Why Sports Market Research Drives Category Leadership<\/a><\/li><li class=\"\"><a href=\"#sports-consumer-behavior-analysis-beyond-the-demographic-cut\">Sports Consumer Behavior Analysis Beyond the Demographic Cut<\/a><\/li><li class=\"\"><a href=\"#sports-retail-channel-strategy-and-dtc-channel-economics\">Sports Retail Channel Strategy and DTC Channel Economics<\/a><\/li><li class=\"\"><a href=\"#sports-sponsorship-effectiveness-measurement\">Sports Sponsorship Effectiveness Measurement<\/a><\/li><li class=\"\"><a href=\"#fan-engagement-and-monetization-strategies\">Fan Engagement and Monetization Strategies<\/a><\/li><li class=\"\"><a href=\"#assortment-rationalization-and-private-label-pressure\">Assortment Rationalization and Private Label Pressure<\/a><\/li><li class=\"\"><a href=\"#forecasting-emerging-sports-segments\">Forecasting Emerging Sports Segments<\/a><\/li><li class=\"\"><a href=\"#what-category-leaders-do-differently\">What Category Leaders Do Differently<\/a><\/li><li class=\"\"><a href=\"#sports-market-research-solutions\">Sports Market Research Solutions<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"why-sports-market-research-drives-category-leadership\" class=\"wp-block-heading p1\">Why Sports Market Research Drives Category Leadership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial architecture of sports has three revenue engines: media rights, sponsorship, and merchandising. Each responds to different signals. Merchandising rewards assortment discipline. Sponsorship rewards attribution rigor. Media rights reward audience segmentation. Treating them as one dataset produces averages and misses the operating levers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaders such as Nike, Lululemon, On, and Fanatics separate these engines analytically. They run shopper journey analytics on merchandise, sponsorship effectiveness measurement on partnerships, and cohort retention modeling on direct-to-consumer subscribers. The result is three P&amp;Ls with three sets of drivers, not one blended view that hides the truth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-46f656ae895e404481f893b4424a9f62 wp-block-paragraph\"><strong><em>SIS International Research has observed across focus group programs with active sports participants in North America that purchase drivers split cleanly by discipline: runners index on fit and durability, gym users on aesthetic and versatility, and racquet sports on brand heritage. Assortment planners who treat &#8220;athleisure&#8221; as one segment leave shelf productivity on the table.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"sports-consumer-behavior-analysis-beyond-the-demographic-cut\" class=\"wp-block-heading\">Sports Consumer Behavior Analysis Beyond the Demographic Cut<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Age and gender segmentation no longer explains sports consumer behavior. A 45-year-old triathlete and a 28-year-old CrossFit member share more purchase behavior than two 30-year-old women whose only common variable is age. Behavioral segmentation using participation frequency, spend elasticity, and channel preference produces sharper category management outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest brands layer psychographic data on top of participation data. Hoka built its early growth by targeting recreational marathoners whose orthopedic needs the incumbents ignored. Alo Yoga captured the studio-to-street occasion that Lululemon had defined but not saturated. These are behavioral wedges, not demographic ones.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"p1 has-global-color-9-color has-text-color has-link-color wp-elements-dd6d41e7ed8140d486ff11e4ccc6a99b wp-block-paragraph\"><strong><em>In ethnographic research SIS conducted with multi-sport consumers across US metropolitan markets, participants consistently distinguished between &#8220;performance purchases&#8221; and &#8220;identity purchases&#8221; within the same closet. The two occasions carry different price ceilings, different channel preferences, and different repurchase cycles. Brands that merchandise against occasion rather than product category see higher basket sizes.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"sports-retail-channel-strategy-and-dtc-channel-economics\" class=\"wp-block-heading\">Sports Retail Channel Strategy and DTC Channel Economics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DTC channel economics for sports brands have shifted. Customer acquisition cost payback on paid social has lengthened as attribution tightened and impression prices rose. The brands winning the DTC math have moved spend toward retention, loyalty tiering, and community events that carry lower CAC but require patience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wholesale is not dead. It has re-segmented. Dick&#8217;s Sporting Goods, JD Sports, and Foot Locker each play a different role in a brand&#8217;s channel mix, and treating them uniformly compresses margin. Leading brands run trade spend optimization by account, tying co-op dollars to sell-through velocity rather than sell-in volume. This is where shopper journey analytics for online sports apparel intersects with physical retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Channel<\/th><th class=\"has-text-align-left\" data-align=\"left\">Primary Role<\/th><th class=\"has-text-align-left\" data-align=\"left\">Margin Profile<\/th><th class=\"has-text-align-left\" data-align=\"left\">Data Signal<\/th><\/tr><\/thead><tbody><tr><td>Brand DTC (owned e-commerce)<\/td><td>Full-price, storytelling, first-party data<\/td><td>Highest gross, highest CAC<\/td><td>Behavioral, cohort, LTV<\/td><\/tr><tr><td>Specialty wholesale<\/td><td>Category authority, expert sell<\/td><td>Mid gross, low CAC<\/td><td>Sell-through velocity<\/td><\/tr><tr><td>Mass wholesale<\/td><td>Volume, reach, entry pricing<\/td><td>Low gross, low CAC<\/td><td>Household penetration<\/td><\/tr><tr><td>Marketplace<\/td><td>Discovery, off-price liquidation<\/td><td>Variable, brand risk<\/td><td>Search demand, price elasticity<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source<\/strong>: SIS International Research analysis of sports apparel channel structures<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"sports-sponsorship-effectiveness-measurement\" class=\"wp-block-heading\">Sports Sponsorship Effectiveness Measurement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorship spend has grown faster than the discipline used to measure it. Impression counts and logo exposure remain the default deliverable from properties, yet they correlate weakly with purchase behavior. The brands treating sponsorship as a measured investment run pre- and post-exposure brand tracking, geo-lift studies during activation windows, and controlled experiments comparing sponsored versus unsponsored markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red Bull, AB InBev, and Rolex operate this discipline at scale. Each ties sponsorship portfolios to specific commercial outcomes: category penetration, on-premise pull-through, or luxury clientele acquisition. The measurement framework is defined before the contract is signed, not retrofitted after activation.<\/p>\n\n\n\n<h2 id=\"fan-engagement-and-monetization-strategies\" class=\"wp-block-heading\">Fan Engagement and Monetization Strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fan engagement and monetization strategies have moved past merchandise into memberships, tokenized access, and content subscriptions. The NBA, F1, and English Premier League clubs run tiered fan programs that resemble airline loyalty schemes, with usage-based benefits and community access replacing static merchandise discounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mechanism matters. Fans who pay for access spend more on merchandise than fans who receive free access. Paid engagement filters intent and produces cohorts that respond to targeted merchandise drops, ticket upsells, and sponsor offers. Measuring fan engagement impact on merchandise sales requires linking loyalty data to purchase data, which most rights holders still do poorly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Sports Viewership: Digital vs Traditional TV -->\n<div id=\"sisSLWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    How Fans Are Watching Sports Now\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 14px auto; max-width:680px; color:#216896;\">\n    Live sports viewers by how they watch, in millions, as digital streaming overtakes traditional pay television\n  <\/p>\n\n  <div style=\"display:flex; flex-wrap:wrap; justify-content:center; gap:20px; margin-bottom:12px;\">\n    <span style=\"display:flex; align-items:center; gap:8px; font-size:clamp(12px,1.4vw,14px); font-weight:600;\">\n      <span style=\"width:20px; height:4px; border-radius:2px; background:#216896; display:inline-block;\"><\/span>Digital streaming\n    <\/span>\n    <span style=\"display:flex; align-items:center; gap:8px; font-size:clamp(12px,1.4vw,14px); font-weight:600;\">\n      <span style=\"width:20px; height:4px; border-radius:2px; background:#8ba6b8; display:inline-block;\"><\/span>Traditional pay TV\n    <\/span>\n  <\/div>\n\n  <div style=\"width:100%; max-width:760px; margin:0 auto; box-sizing:border-box;\">\n    <svg id=\"sisSLSvg\" viewBox=\"0 0 720 390\" width=\"100%\" height=\"auto\" preserveAspectRatio=\"xMidYMid meet\" style=\"display:block; overflow:visible;\" role=\"img\" aria-label=\"Line chart of digital versus traditional sports viewers\">\n      <g id=\"slGrid\"><\/g>\n      <path id=\"slDigital\" d=\"\" fill=\"none\" stroke=\"#216896\" stroke-width=\"3\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"stroke-dasharray:2200; stroke-dashoffset:2200;\"><\/path>\n      <path id=\"slTrad\" d=\"\" fill=\"none\" stroke=\"#8ba6b8\" stroke-width=\"3\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"stroke-dasharray:2200; stroke-dashoffset:2200;\"><\/path>\n      <g id=\"slDots\"><\/g>\n      <g id=\"slXlabels\"><\/g>\n    <\/svg>\n  <\/div>\n\n  <p style=\"text-align:center; font-size:clamp(11px,1.3vw,13px); color:#216896; margin:12px auto 0 auto; max-width:640px;\">\n    The overall audience is barely growing. What is changing is where fans watch, as viewers migrate from cable and satellite to streaming platforms.\n  <\/p>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisSLTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:8px 11px; border-radius:6px; font-size:13px; line-height:1.35; max-width:210px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-120%); text-align:center;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:20px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.emarketer.com\/content\/100-million-watch-live-sports-digital\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Live Sports Viewership by Delivery Method<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/sports-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; 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SKU proliferation raises inventory risk, dilutes shelf presence, and complicates DTC merchandising. The strongest operators run quarterly SKU velocity analyses, cutting the bottom quintile and reinvesting shelf and digital real estate into franchise styles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Private label pressure is real. Amazon Essentials, Costco's Kirkland, and Target's All in Motion have proven that athletic basics carry acceptable quality at half the price. Assessing competitive threat of private label athletic wear requires blind product testing, price ladder mapping, and shopper intercepts at point of decision. The brands that win defend the performance tier and cede the basics rather than defending everything and losing pricing power on both ends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    \n    \n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n         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(max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"forecasting-emerging-sports-segments\" class=\"wp-block-heading\">Forecasting Emerging Sports Segments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Forecasting demand for emerging sports market segments requires field observation, not desk research. Pickleball, padel, gravel cycling, and hybrid strength formats moved from niche to mainstream faster than syndicated reports tracked. Brands with primary research capability spotted the participation curves early and captured first-mover shelf and endorsement positions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-ca43acf6888682a725220fe6cfa6f33d wp-block-paragraph\"><strong><em>SIS International's competitive intelligence work across sports and fitness categories consistently shows that participation growth precedes retail growth by roughly two seasons. Brands that monitor club membership data, facility construction, and participation surveys as leading indicators build assortment ahead of the demand curve rather than chasing it.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"what-category-leaders-do-differently\" class=\"wp-block-heading\">What Category Leaders Do Differently<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern across category leaders is consistent. They separate the revenue engines analytically. They segment consumers behaviorally, not demographically. They measure sponsorship against commercial outcomes. They tier fan engagement and link it to purchase data. They rationalize assortment ruthlessly and defend the tiers where they have real advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sports market research is the connective tissue across those disciplines. Executed with primary field methods rather than syndicated aggregates, it produces the decision quality that separates franchise brands from followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - How Sports Fans Engage -->\n<div id=\"sisSRWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    How Sports Fans Engage Today\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 20px auto; max-width:680px; color:#216896;\">\n    Share of sports fans who take part in each activity, showing how fandom now spans screens, venues, social feeds, and play\n  <\/p>\n\n  <div style=\"width:100%; max-width:540px; margin:0 auto; box-sizing:border-box;\">\n    <svg id=\"sisSRSvg\" viewBox=\"0 0 460 430\" width=\"100%\" height=\"auto\" preserveAspectRatio=\"xMidYMid meet\" style=\"display:block; overflow:visible;\" role=\"img\" aria-label=\"Radar chart of sports fan engagement by activity\">\n      <g id=\"srGrid\"><\/g>\n      <g id=\"srAxes\"><\/g>\n      <polygon id=\"srPoly\" points=\"\" fill=\"rgba(33,104,150,0.30)\" stroke=\"#216896\" stroke-width=\"2.5\" stroke-linejoin=\"round\" style=\"opacity:0; transition:opacity .8s ease;\"><\/polygon>\n      <g id=\"srDots\"><\/g>\n      <g id=\"srLabels\"><\/g>\n    <\/svg>\n  <\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisSRTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:8px 11px; border-radius:6px; font-size:13px; line-height:1.35; max-width:240px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-118%); text-align:center;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:20px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/sports\/immersive-sports-fandom.html\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Sports Fan Engagement Survey Data<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/sports-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Sports Market Research<\/a>\n  <\/p>\n\n  <script>\n  (function(){\n    var SVGNS='http:\/\/www.w3.org\/2000\/svg';\n    var cx=230, cy=210, R=140, maxV=100;\n    var axes=[\n      {name:'Watch on TV', v:85, desc:'Most fans still prefer watching live sports on a television screen'},\n      {name:'Follow on\\nsocial media', v:73, desc:'Following teams and athletes on social feeds is now a core part of fandom'},\n      {name:'Stream\\nonline', v:46, desc:'Nearly half sign up for a streaming service to follow a sport or event'},\n      {name:'Attend games\\nin person', v:44, desc:'Close to half of fans attended a live sporting event in person'},\n      {name:'Play fantasy\\nsports', v:30, desc:'Fantasy participation runs highest among younger fans'},\n      {name:'Bet on\\nsports', v:22, desc:'A rising share of fans wager on events, more so among younger cohorts'}\n    ];\n    var n=axes.length;\n    function ang(i){ return -Math.PI\/2 + i*2*Math.PI\/n; }\n    function pt(i,v){ var r=(v\/maxV)*R; return [cx+r*Math.cos(ang(i)), cy+r*Math.sin(ang(i))]; }\n\n    var grid=document.getElementById('srGrid');\n    var rings=[20,40,60,80,100];\n    for(var ri=0; ri<rings.length; ri++){\n      var pts=[];\n      for(var i=0;i<n;i++){ var p=pt(i,rings[ri]); pts.push(p[0].toFixed(1)+','+p[1].toFixed(1)); }\n      var poly=document.createElementNS(SVGNS,'polygon');\n      poly.setAttribute('points',pts.join(' ')); poly.setAttribute('fill','none');\n      poly.setAttribute('stroke', rings[ri]===100 ? 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We provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus Groups<\/li>\n\n\n\n<li>Customer Interviews<\/li>\n\n\n\n<li>Online Insight Communities<\/li>\n\n\n\n<li>Ad Testing<\/li>\n\n\n\n<li>Usability Testing<\/li>\n\n\n\n<li>Event Surveys and Interviews<\/li>\n\n\n\n<li>Competitive Intelligence<\/li>\n\n\n\n<li>Market Entry &amp; Opportunity Research<\/li>\n<\/ul>\n\n\n\n<h2 id=\"fa-qs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785299982256\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is sports market research?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Sports market research is the primary and secondary study of fan behavior, athlete consumer preferences, sponsorship performance, and retail channel dynamics used by leagues, brands, and rights holders to guide merchandising, sponsorship, and media rights decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785299984143\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do sports brands measure sponsorship effectiveness?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The strongest brands use pre- and post-exposure brand tracking, geo-lift studies during activation windows, and controlled experiments comparing sponsored versus unsponsored markets, rather than relying on impression counts alone.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785299985472\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the biggest shift in DTC channel economics for sports brands?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Customer acquisition cost payback on paid social has lengthened significantly, pushing leading brands to reallocate spend toward retention, tiered loyalty, and community-driven acquisition that carries lower CAC.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785299986605\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How should sports brands respond to private label athletic wear?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Defend the performance tier where technical differentiation is real, and cede the basics tier rather than fighting on price across the full assortment. Blind product testing and price ladder mapping identify where the defensible line sits.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785299987756\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you forecast demand for emerging sports segments like pickleball or padel?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Participation growth typically precedes retail growth by roughly two seasons, so tracking club membership, facility construction, and participation surveys as leading indicators outperforms syndicated retail data for early positioning.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2>About SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\">SIS International<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"> Contact us<\/a> for your next Market Research project.<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Dostarczamy rozwi\u0105zania z zakresu bada\u0144 i strategii rynku sportowego w USA i na ca\u0142ym \u015bwiecie.<\/p>","protected":false},"author":1,"featured_media":74210,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14207","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=14207"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14207\/revisions"}],"predecessor-version":[{"id":74420,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14207\/revisions\/74420"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/74210"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=14207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}