{"id":14155,"date":"2015-02-10T03:47:51","date_gmt":"2015-02-10T03:47:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14155"},"modified":"2026-03-11T09:55:20","modified_gmt":"2026-03-11T13:55:20","slug":"badania-rynku-kosmetycznego","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/badania-rynku-testowanie-produktow\/badania-rynku-kosmetycznego\/","title":{"rendered":"Cosmetics Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Cosmetics Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-519c051c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-519c051c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Age beauty botox (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">The cosmetics industry is driven by local, regional, and global trends.<\/h2>\n\n\n\n<p class=\"p1\">Cosmetics manufacturers face the continual challenge of developing new products, line extensions, and formulations that appeal to young, middle-aged, and older men and women. In addition, the creation of compelling packaging, and the positioning of cosmetic products in North America, Europe, Asia, Latin America, the Middle East, and Africa, also presents daunting logistical challenges that must be met if a cosmetics firm is to survive and be profitable in an industry known for its quick-changing nature and competitiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Cosmetics Market Research Solutions<\/h2>\n\n\n\n<p class=\"p1\">SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/market-intelligence\/\" title=\"Wywiad rynkowy\"  data-wpil-monitor-id=\"9615\">markets<\/a> or does the exhaustive type of competitive intelligence work we do, and of course our \u201cstore intercepts\u201d and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/badania-nad-pielegnacja-skory\/\" title=\"Badania i testy piel\u0119gnacji sk\u00f3ry\"  data-wpil-monitor-id=\"9613\">testing and advanced skin care<\/a> studies, too.<\/p>\n\n\n\n<p><strong>Zapewniamy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupy fokusowe<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Testowanie produktu<\/li>\n\n\n\n<li>In-Home Usage Tests (IHUTs)<\/li>\n\n\n\n<li>Wywiady z klientami<\/li>\n\n\n\n<li>Beauty Trend Tracking<\/li>\n\n\n\n<li>Wsp\u00f3\u0142tworzenie<\/li>\n\n\n\n<li>Omnichannel Strategy<\/li>\n\n\n\n<li>Analiza konkurencji<\/li>\n\n\n\n<li>Market Opportunity, Entry &amp; Sizing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">Uncovering New Opportunities<\/h2>\n\n\n\n<p class=\"p1\">New companies consult with us regarding <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/market-entry-feasibility-sizing-studies\/\" title=\"Studia wej\u015bcia na rynek, wykonalno\u015bci i okre\u015blania wielko\u015bci\"  data-wpil-monitor-id=\"9612\">market entry studies<\/a> that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/personal-care-cosmetics-market\/\"   title=\"Badania rynku piel\u0119gnacji osobistej i kosmetyk\u00f3w\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"815\">badania rynku kosmetycznego<\/a> extends globally. We\u2019ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/badania-rynku-testowanie-produktow\/sis-internationals-degustacja-jedzenia\/\" title=\"Co sprawia, \u017ce SIS International Research jest najlepsz\u0105 firm\u0105 badawcz\u0105 rynku w zakresie testowania smaku \u017cywno\u015bci w Nowym Jorku\"  data-wpil-monitor-id=\"9614\">SIS offer your cosmetics firm<\/a> invaluable insight into the hearts and minds of your customers. After all, it\u2019s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance \u2026 of your success.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119, jak pozyska\u0107 nowych klient\u00f3w w bran\u017cy kosmetycznej, wprowadzi\u0107 na rynek nowe produkty i rozwin\u0105\u0107 sw\u00f3j biznes.<\/p>","protected":false},"author":1,"featured_media":62481,"parent":12926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14155\/revisions"}],"predecessor-version":[{"id":81603,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14155\/revisions\/81603"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62481"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}