{"id":11284,"date":"2014-11-05T01:49:18","date_gmt":"2014-11-05T01:49:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11284"},"modified":"2026-03-13T01:38:16","modified_gmt":"2026-03-13T05:38:16","slug":"glos-klienta","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/voice-of-the-customer-research-page\/glos-klienta\/","title":{"rendered":"Badania G\u0142osu Klienta"},"content":{"rendered":"

Badania G\u0142osu Klienta<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Badania G\u0142osu Klienta<\/span> odkrywa potrzeby klient\u00f3w.<\/h2>\n\n\n\n

Technika Voice of Customer Research identyfikuje pragnienia i potrzeby klient\u00f3w poprzez ich organizowanie i priorytetyzowanie. Badanie opiera si\u0119 na stopniu, w jakim s\u0105 one satysfakcjonuj\u0105ce w por\u00f3wnaniu z innymi wyborami produkt\u00f3w lub us\u0142ug.<\/p>\n\n\n\n

Ideas generated by VOC research can either improve current products or help develop new ones.\u00a0 As an example, consider air travel and what has been disrupting this industry.\u00a0 Changes allowed for seat location and legroom, fully reclinable seats, and the allowable number. In addition, the fees for carry-on luggage, meals, and snacks, just to name a few. On the other hand, some carriers now provide wi-fi and limited in-flight entertainment for free. VOC played a role in making changes and determining how to price and promote them to maximize overall profits.<\/p>\n\n\n\n

Jak przeprowadzi\u0107 program G\u0142osu Klienta?<\/h2>\n\n\n\n

Aby uchwyci\u0107 potrzeby, preferencje i oczekiwania klienta oraz spos\u00f3b ich zaspokajania, Badania lotnych zwi\u0105zk\u00f3w organicznych (LZO)<\/a> zwykle obejmuj\u0105 zar\u00f3wno jako\u015bciowe, jak i ilo\u015bciowe etapy bada\u0144. S\u0105 one zazwyczaj przeprowadzane na pocz\u0105tku ka\u017cdej nowej inicjatywy projektowania produktu, procesu lub us\u0142ugi. Badania pomagaj\u0105 firmom lepiej zrozumie\u0107 i zastanowi\u0107 si\u0119 nad tym, czego klienci najbardziej pragn\u0105.<\/p>\n\n\n\n

Je\u017celi zasoby na to pozwalaj\u0105, nale\u017cy uwzgl\u0119dni\u0107 w tym programie r\u00f3wnie\u017c niekt\u00f3rych klient\u00f3w nieb\u0119d\u0105cych klientami\/potencjalnymi klientami, poniewa\u017c ich g\u0142os mo\u017ce sugerowa\u0107 dodatkowe wymagania.<\/p>\n\n\n\n

Wykorzystanie metod jako\u015bciowych i ilo\u015bciowych<\/h2>\n\n\n\n

Qualitative Research methods<\/a> help to fine-tune or generate lists of ideas or product features and their perceived benefits. They reach larger target audiences via quantitative surveys conducted online<\/a>, by email, or by telephone surveys. The greater number of individuals reached who participate in the surveys can provide more confidence in making key decisions.<\/p>\n\n\n\n

Two commonly used Qualitative Research methods are personal In-Depth Interviews and Focus Groups<\/a>. Individuals representing the target market may be screened and recruited<\/a> either for a personal interview or a Focus Group.<\/p>\n\n\n\n

Wywiady pog\u0142\u0119bione<\/strong><\/p>\n\n\n\n

Wywiady indywidualne przeprowadzane osobi\u015bcie lub telefonicznie trwaj\u0105 od 15 minut do godziny. Mog\u0105 by\u0107 wykorzystywane do bardziej szczeg\u00f3\u0142owego badania odpowiedzi. Programy VOC korzystaj\u0105 z opinii od dzia\u0142u sprzeda\u017cy, dzia\u0142u obs\u0142ugi klienta lub kogokolwiek innego, kto bezpo\u015brednio styka si\u0119 z klientami.<\/p>\n\n\n\n

Grupy fokusowe<\/strong><\/p>\n\n\n\n

A Focus Group, which typically runs 90 minutes up to 2 hours, allows for interaction and discussion of concepts and their trade-offs amongst participants.<\/p>\n\n\n\n

Badania medi\u00f3w spo\u0142eczno\u015bciowych<\/strong><\/p>\n\n\n\n

Komentarze na temat produkt\u00f3w w mediach spo\u0142eczno\u015bciowych pojawiaj\u0105 si\u0119 ca\u0142y czas. Mo\u017cliwo\u015b\u0107 w\u0142\u0105czenia si\u0119 do dyskusji, komentarzy, ocen i recenzji mo\u017ce by\u0107 niezwykle przydatnym sposobem na uzyskanie natychmiastowych reakcji na to, co my\u015bl\u0105 klienci.<\/p>\n\n\n\n

Ideally, companies need a single, organized system that collects and analyzes all Voice of Customer input.<\/p>\n\n\n\n

W jaki spos\u00f3b VOC mo\u017ce pom\u00f3c Twojej firmie<\/h2>\n\n\n\n

Voice of Customer research<\/a> can help a company to keep up with changing customer needs as well as monitor competitive initiatives that may be a threat.<\/p>\n\n\n\n

S\u0142uchaj\u0105c tego, co m\u00f3wi\u0105 Twoi klienci i potencjalni klienci, Twoja firma b\u0119dzie lepiej przygotowana do dzia\u0142a\u0107, a nie reagowa\u0107<\/span>.<\/p>\n\n\n\n

Experienced in VOC, SIS International works with and guides designers, engineers, IT, and marketing resources to incorporate and translate the Voice of Customer information into new or improved<\/a> products.<\/p>\n\n\n\n

Suppose your products or services<\/a> have the highest overall level of desired features and qualities. In that case, your company will have the opportunity to keep existing customers satisfied while growing market share via positive<\/a> word of mouth and recommendations.<\/p>\n\n\n\n

Twoja firma odniesie sukces, je\u015bli b\u0119dziesz s\u0142ucha\u0107 g\u0142osu swoich klient\u00f3w, dostosowywa\u0107 si\u0119 do nich i wprowadza\u0107 innowacje.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Badania G\u0142osu Klienta pomagaj\u0105 tworzy\u0107 lepsze produkty i zwi\u0119ksza\u0107 efektywno\u015b\u0107 dzia\u0142ania firmy. <\/p>","protected":false},"author":1,"featured_media":64757,"parent":84547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11284","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/11284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=11284"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/11284\/revisions"}],"predecessor-version":[{"id":81520,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/11284\/revisions\/81520"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/84547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64757"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=11284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}