{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"slim-retail-marktonderzoek","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/slim-retail-marktonderzoek\/","title":{"rendered":"Marktonderzoek naar slimme detailhandel"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Retailers maken gebruik van beacons en innovatieve betaaloplossingen zoals Apple Pay om de consumentenervaring te verbeteren, wat op zijn beurt de verkoop zal verhogen. Techbedrijven experimenteren steeds vaker met bezorgdrones en zelfrijdende bezorgoplossingen, die de manier waarop we met producten omgaan, kunnen transformeren.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

De opkomst van slimme detailhandel<\/h2>\n\n\n\n

In de detailhandel gaan RFID-plafondlezers, slimme schappen, digitale paskamers en interactieve displays voorbij de ontwerpfase, omdat leveranciers de voordelen van een betere klantenservice en een hogere omzet door een voorraadnauwkeurigheid van bijna honderd procent beginnen te herkennen. Het Internet of Things (IoT) biedt superieure niveaus van personalisatie en meer keuze, en het stelt klanten in staat om de tijd en moeite die gepaard gaat met winkelen te verminderen.<\/p>\n\n\n\n

Hoewel het een sfeer van effici\u00ebntie en gemak voor klanten cre\u00ebert, is smart retail ook nuttig voor retailers omdat ze een beter begrip krijgen van de winkelgewoonten van hun klanten. Retailers kunnen gefundeerde zakelijke observaties en beslissingen nemen, d.w.z. effectief voorraadbeheer implementeren door te achterhalen welke goederen het minst of het meest verkopen, bestuderen hoe winkelindelingen de aankoop be\u00efnvloeden, logistiek en de toeleveringsketen beter beheren en gebruikmaken van klantbeoordelingen, wat hen ten goede komt in termen van klantenbehoud en inkomsten omdat ze shoppers beter begrijpen op basis van de data-analyses die worden verzameld via IoT.<\/p>\n\n\n\n

Praktische toepassingen van slimme detailhandel<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

Met Beacon-technologie kunnen retailers ook kortingsbonnen, promoties en ander materiaal naar de slimme apparaten van consumenten sturen. De retailer kan vervolgens een loyaliteitsprogramma voor vaste consumenten opzetten op basis van de winkelgeschiedenis of specifieke content naar mensen sturen wanneer ze voor een schap staan.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

Het belang van de menselijke factor en design in slimme detailhandel<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand consument<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart marktonderzoek detailhandel<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail is de set technologie\u00ebn die de manier waarop retailers met klanten omgaan, transformeert. Ontdek hoe uw bedrijf kan groeien.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}