{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"smartphone","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/smartphone\/","title":{"rendered":"Smartphonemarktonderzoek"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Smartphones kwamen eind jaren 90 op de consumentenmarkt en werden algemeen geaccepteerd met de introductie van de Blackberry. Apple Inc. betrad de smartphonemarkt in 2007 met het eerste model van de iPhone en Samsung volgde in juni 2008 met de Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

De opkomst van smartphones en mobiele apparaten<\/h2>\n\n\n\n

In de Verenigde Staten brengen mensen aanzienlijk meer tijd door op mobiele apparaten dan op desktopcomputers. Een van de factoren die de toename van tijd die op mobiele apparaten wordt doorgebracht, aanjagen, zijn mobiele sociale netwerken, zoals Snapchat, die snel populairder worden. De gevolgtrekkingen zijn duidelijk: als bedrijven geen adequate mobiele ervaring leveren, of als ze niet in staat zijn om doelgroepen te bereiken via mobiele weergave of zoekopdrachten, zullen ze het afleggen tegen bedrijven die dat wel doen.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Praktische toepassingen van smartphones en mobiele apparaten in de product- en dienstverlenende industrie<\/h2>\n\n\n\n

Smartphone- en apparaatgebruikers kunnen op internet surfen en ze kunnen verbonden blijven, zelfs als ze niet in de buurt van wifi zijn. Ze kunnen gebruikers ook verbonden houden met sociale media, waardoor ze op elk moment van de dag of nacht opmerkingen en foto's kunnen plaatsen, ongeacht hun locatie. Bovendien stellen ze gebruikers in staat om naar muziek te luisteren. Ze kunnen mp3-bestanden lezen, wat ze succesvolle draagbare muziekspelers maakt.<\/span><\/p>\n\n\n\n

Mensen grijpen ook naar hun smartphones en tablets als ze een reis willen boeken, video's willen bekijken, lokale informatie willen raadplegen (zoals de beoordeling van dat nieuwe restaurant en de exacte locatie). Ze gebruiken hun apparaten ook om Google-zoekopdrachten uit te voeren en om nieuws en entertainmentroddels te lezen. Ze geven de voorkeur aan de smartphone voor sommige activiteiten, zoals lokale zoekopdrachten, en de tablet voor andere, zoals films kijken.<\/span><\/p>\n\n\n\n

Belang van ontwerp<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Waarom marktonderzoek nuttig is<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smartphonemarktonderzoek levert inzicht in consumentengedrag.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}