{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"north-carolina-state-university-campus-exportanalyse","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/north-carolina-state-university-campus-exportanalyse\/","title":{"rendered":"Casestudy over toetreding tot de wereldwijde markt van de universiteit"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Klantoverzicht<\/h3>\n<p>North Carolina State University is een openbare, gemengde onderzoeksschool. De school heeft een geschiedenis van kracht in de vakgebieden techniek, levenswetenschappen en landbouw. Ze overwogen om overzee uit te breiden.<\/p>\n<h3>Klantbehoefte<\/h3>\n<p>To analyze the <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/marktonderzoek-azie\/market-research-in-china-2\/\" title=\"Marktonderzoek in China\"  data-wpil-monitor-id=\"7991\">market<\/a> conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/natural-resources-market-research\/\" title=\"Marktonderzoek naar natuurlijke hulpbronnen\"  data-wpil-monitor-id=\"7989\">market conditions and nature<\/a> of the key players have been utilized as a comparative measure.<\/p>\n<h3>Toegepaste methodologie<\/h3>\n<p>De <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/bric-marktonderzoek\/\" title=\"BRIC-marktonderzoek (Brazili\u00eb, Rusland, India en China)\"  data-wpil-monitor-id=\"7992\">market<\/a> potential regarding a US University in China was analyzed by:<\/p>\n<ul>\n<li>Gap-analyse<\/li>\n<li>Vergelijkende SWOT<\/li>\n<li>Radarkaart<\/li>\n<li>Beste in zijn klasse marketingaanpak<\/li>\n<\/ul>\n<p>Er werd minstens \u00e9\u00e9n analytische tool per segment gebruikt om de data te genereren. De volgende 8 parameters werden ingesteld voor kwalitatieve en kwantitatieve data:<\/p>\n<ul>\n<li>Kosteneffectiviteit<\/li>\n<li>Cursusaanbod<\/li>\n<li>Studentenprofiel<\/li>\n<li>Internationale partnerschappen<\/li>\n<li>Faculteit<\/li>\n<li>Reputatie<\/li>\n<li>Marketingcampagnes<\/li>\n<li>Fysieke locatie<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>Voor de gekwantificeerde analyse wordt de perceptie van de respondenten over de werking van Amerikaanse universiteiten in China berekend met behulp van de volgende formule:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">Totaal aantal respondenten<\/p>\n<p style=\"padding-left: 40px;\">Percentage2 (%) = Aantal respondenten dat bereid is zich in te schrijven bij een Amerikaanse universiteit gevestigd in China<\/p>\n<h3>Conclusies op basis van SIS-bevindingen<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Lokale studenten geven er de voorkeur aan om in het buitenland te studeren in plaats van aan een uitbreidingsuniversiteit voor een Amerikaanse universiteit in China<\/li>\n<li>Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/higher-education-market-research\/\" title=\"Marktonderzoek hoger onderwijs\"  data-wpil-monitor-id=\"7988\">higher quality facilities and education<\/a> with higher costs.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Topstudenten studeren aan de top 5 universiteiten<\/li>\n<li>All key players have joint partnerships and student <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/foreign-exchange-market-research\/\" title=\"Onderzoek naar deviezenmarkt\"  data-wpil-monitor-id=\"7990\">exchange programs with other universities and research<\/a> institutions in the country.<\/li>\n<\/ul>\n<h3>Acties als gevolg van onze bevindingen<\/h3>\n<ul>\n<li>Voor de implementatie is een substanti\u00eble inzet van topbronnen nodig<\/li>\n<li>Samenwerking met lokale spelers (bedrijven en andere hogescholen)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Beperkt gebruik van beurzen omdat ze als negatief worden gezien in termen van kwaliteit<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe SIS een grote universiteit hielp bij het overwegen van toetreding tot de buitenlandse markt.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":81347,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/15044\/revisions\/81347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}