{"id":13033,"date":"2015-01-22T01:25:12","date_gmt":"2015-01-22T01:25:12","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13033"},"modified":"2026-01-25T19:37:09","modified_gmt":"2026-01-26T00:37:09","slug":"bandenmerk-monitor-ons-duitsland-brazilie","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/bandenmerk-monitor-ons-duitsland-brazilie\/","title":{"rendered":"Onderzoek naar bandenmerken in de VS, Duitsland en Brazili\u00eb"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

Context<\/h2>\n

Begin 2014 voltooide SIS International Research een online onderzoek naar de Tire Brand Monitor in meerdere landen, waarbij de nadruk lag op de Amerikaanse, Duitse en Braziliaanse markt.<\/p>\n

De klant was een Duits bedrijf dat voor een Chinese bandenfabrikant werkte. Het doel was om een baseline merkmonitor uit te voeren in de belangrijkste doelmarkten, namelijk de VS, Duitsland en Brazili\u00eb.<\/p>\n

The objective of this quantitative study was to gather and analyze data relating to perceptions and expectations of the client\u2019s brand and its competitors, from end-customers who were interested in automotive topics and had a basic level of knowledge about different tire brands in those markets<\/a>.<\/p>\n

De belangrijkste onderwerpen van deze kwantitatieve studie waren:<\/h3>\n

Ongeholpen merkbekendheid
\nGeholpen merkbekendheid
\nMediagebruik en informatiebronnen
\nAankoop- en kwaliteitscriteria
\nMerkbekendheid
\nMerkimago in een concurrerende omgeving
\nSpeciale kennis over 'Groene' banden (=banden met lage rolweerstand), bandenlabels, etc.
\nAlign marketing strategies for growth<\/a> and advantage<\/p>\n

Oplossing<\/h2>\n

After reviewing the specifications of the project and after analyzing the project objectives in more detail, the client decided, based on SIS recommendations, to conduct this project by making use of computer assisted web interviews<\/a> (CAWI) online.<\/p>\n

De doelgroep werd gespecificeerd als de doelpopulatie bestaande uit stedelijke Amerikanen \/ Duitsers \/ Brazilianen die een auto bezaten en onderhielden en minstens \u00e9\u00e9n keer in de afgelopen 24 maanden een beslissing namen om een band te vervangen. De steekproefomvang werd ingesteld op 500 interviews per market<\/a><\/b> met een lengte van het interview tussen 15 en 20 minuten<\/b>.<\/p>\n

Nadat alle projectspecificaties waren afgerond en de benodigde materialen in de lokale talen waren vertaald, programmeerde het SIS-team de vragenlijst.<\/p>\n

As the study needed to be conducted in three different countries, continuous consultation and especially a regularly monitoring were inevitable pillars of the SIS project<\/a> management. As this project was conducted across three different time zones, SIS had to pay<\/a> explicit attention to every detail, market characteristics and differences that might occur and influence the final results.<\/p>\n

The entire project was supervised by the German office out of Berlin. The German team was responsible for the direct communication with the client as well as the overall logistical implementation of the project. As SIS Internationaal Onderzoek<\/a> has conducted many similar projects in the past, SIS was able to solve all upcoming challenges during the run of the project so that in the very end another global quantitative project was successfully completed.<\/p>\n

Over SIS<\/h3>\n

SIS International Research is a leading global Markt<\/a> Research, Market Intelligence and Strategy firm with over 30 years of experiences in conducting national, international and global projects.<\/p>","protected":false},"excerpt":{"rendered":"

Lees meer in onze casestudy over een merkonderzoeksproject dat we wereldwijd hebben uitgevoerd.<\/p>","protected":false},"author":1,"featured_media":62999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/13033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=13033"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/13033\/revisions"}],"predecessor-version":[{"id":81597,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/13033\/revisions\/81597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62999"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=13033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=13033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=13033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}