{"id":12246,"date":"2008-05-29T22:57:00","date_gmt":"2008-05-29T22:57:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/"},"modified":"2024-05-20T11:19:55","modified_gmt":"2024-05-20T15:19:55","slug":"an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/","title":{"rendered":"Een blik op de Arabische wereld door Ahmed Nassef, voorzitter van Maktoob Research"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; equal_height_columns=&#8221;no&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat=&#8221;no-repeat&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; parallax_speed=&#8221;0.3&#8243; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; overlay_color=&#8221;&#8221; video_preview_image=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; padding_top=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; padding_right=&#8221;&#8221;][fusion_builder_row][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; background_position=&#8221;left top&#8221; background_color=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; spacing=&#8221;yes&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;0px&#8221; class=&#8221;&#8221; id=&#8221;&#8221; animation_type=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_direction=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; center_content=&#8221;no&#8221; last=&#8221;true&#8221; min_height=&#8221;&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_sizes_right=&#8221;&#8221; first=&#8221;true&#8221;][fusion_text]<\/p>\n<p>These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world\u2019s tallest building (which will also include the world\u2019s first Armani super-luxury hotel), the world\u2019s biggest shopping mall or the world\u2019s biggest amusement park (housing the biggest Universal Studios), Dubai\u2019s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world\u2019s businesses.<\/p>\n<p>However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai\u2019s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you\u2019ll be hard pressed to find much of it being conducted, even by local branches of some of the <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"7690\">international research firms<\/a>. And beyond Dubai, the rest of the <a href=\"https:\/\/www.sisinternational.com\/qatar-economic-outlook\/\" title=\"Qatar Economic Outlook and Market Research\"  data-wpil-monitor-id=\"10710\">Middle East<\/a> offers additional obstacles for online researchers as well.<\/p>\n<p>Contributor:<\/p>\n<p>Ahmed Nassef is vice president and general <a href=\"https:\/\/www.sisinternational.com\/brand-management-in-the-21st-century-trends-and-issues\/\" title=\"Brand Management Research\"  data-wpil-monitor-id=\"7691\">manager of Maktoob Research<\/a><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tegenwoordig is het praktisch onmogelijk om een grote Amerikaanse krant op te pakken zonder over Dubai te lezen. Of het nu gaat om de bouw van &#039;s werelds hoogste gebouw (waar ook &#039;s werelds eerste Armani superluxehotel komt), &#039;s werelds grootste winkelcentrum of &#039;s werelds grootste pretpark (met de grootste Universal Studios), Dubai&#039;s ongelooflijke groei heeft het tot een centrum van commerci\u00eble aandacht gemaakt en heeft de grotere markt in het Midden-Oosten in de schijnwerpers gezet voor veel bedrijven in de wereld.<\/p>\n<p>Arabische consumenten bereiken is echter niet altijd eenvoudig en online proberen hen te bereiken brengt zijn eigen speciale uitdagingen met zich mee. Hoewel Dubai&#039;s hoge internetpenetratiepercentages (meer dan 60 procent) een vruchtbare bodem voor online onderzoek zouden moeten vormen, zul je er moeite mee hebben om veel van dit onderzoek te vinden, zelfs niet door lokale vestigingen van enkele internationale onderzoeksbureaus. En buiten Dubai biedt de rest van het Midden-Oosten ook extra obstakels voor online onderzoekers.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-12246","post","type-post","status-publish","format-standard","hentry","category-middle-east-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":81753,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12246\/revisions\/81753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}