{"id":12078,"date":"2019-10-29T17:02:20","date_gmt":"2019-10-29T17:02:20","guid":{"rendered":"https:\/\/www.sisinternational.com\/harnessing-perceptions-in-b2b-markets\/"},"modified":"2026-01-27T15:24:09","modified_gmt":"2026-01-27T20:24:09","slug":"het-benutten-van-percepties-in-b2b-markten","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/het-benutten-van-percepties-in-b2b-markten\/","title":{"rendered":"B2B Stakeholder Marktonderzoek"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-e0022755\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e0022755\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"B2Bjpg (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>Business-to-businessmarkten beseffen vaak niet hoe belangrijk de mening en perceptie van B2B-stakeholders is.<\/h2>\n<p>Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.\u00a0 In today&#8217;s B2B markets, perceptions are enhanced, developed, and sustained through the following channels.<\/p>\n<ul>\n<li><strong>B2B-handels- en nieuwssites<\/strong><\/li>\n<li><strong>Reizen &amp; conferenties<\/strong><\/li>\n<li><strong>B2B-blogs en -borden<\/strong><\/li>\n<li><strong>B2B sociale netwerken<\/strong><\/li>\n<li><strong>Virale media<\/strong><\/li>\n<li><strong>Overeenstemming<\/strong><\/li>\n<li><strong>Cultuur<\/strong><\/li>\n<li><strong>Influencers, Key Opinion Leaders en referenti\u00eble leiders<\/strong><\/li>\n<\/ul>\n<h2>Referential leaders are stakeholders with significant relevance on an individual\u2019s evaluations, aspirations, or behavior.<\/h2>\n<p>In B2B-markten kan dit bestaan uit belangrijke opinieleiders, superieuren op het werk, auteurs uit de industrie en anderen. Zij hebben krachtige vormen van overtuiging en \u201cmacht\u201d, waaronder<\/p>\n<ul>\n<li><strong>Informatiekracht:<\/strong> A person who has access to elusive information can influence<\/li>\n<li><strong>Deskundige kracht:<\/strong> An expert\u2019s recommendation can influence<\/li>\n<li><strong>Beloningskracht:<\/strong> A person\u2019s ability to reward (such as a promotion or social approval) can influence<\/li>\n<li><strong>Referentievermogen:<\/strong> A mere recommendation can influence<\/li>\n<\/ul>\n<p>De mate van invloed van referenti\u00eble leiders varieert met de impact van die leiders op stakeholders die de perceptie van een merk be\u00efnvloeden. Bij het bepalen van de impact van influencers onderzoekt SIS International doorgaans het volgende:<\/p>\n<ul>\n<li><strong>Marktbereik<\/strong> \u2013 het aantal mensen waarmee een individu verbinding kan maken.<\/li>\n<li><strong>Kwaliteit van de impact<\/strong> \u2013 de achting die iemands mening en standpunten koesteren.<\/li>\n<li><strong>Frequentie van impact<\/strong> \u2013 het aantal mogelijkheden dat een individu heeft om aankoopbeslissingen te be\u00efnvloeden.<\/li>\n<li><strong>Nabijheid van het besluit<\/strong> \u2013 hoe dicht een individu bij de beslisser staat.<\/li>\n<li><strong>Bronbetrouwbaarheid<\/strong> \u2013 hoeveel twijfel er nog in de geest overblijft.<\/li>\n<\/ul>\n<h2>Culturele verschillen<\/h2>\n<p>When dealing with perception, it is often helpful for companies to understand not only what the perceptions are, but also what they are based on. \u00a0Building on this idea, it is further helpful to understand how perceptions are diffused within a group of stakeholders. Depending on the culture, perceptions are derived from the following forms of knowledge:<\/p>\n<ul>\n<li>Invloed van gerespecteerde bron<\/li>\n<li>Persoonlijke ervaring<\/li>\n<li>Intu\u00eftie<\/li>\n<li>Empirisch bewijs<\/li>\n<\/ul>\n<p>While for example, Germans and US Americans tend to culturally regard empirical knowledge as the most important form of insight, Brazilians may attribute more credibility to a \u201creferential leader\u201d such as a respected person.\u00a0\u00a0Applying this insight to a <a href=\"https:\/\/www.sisinternational.com\/nl\/casestudies\/\" title=\"Casestudies\"  data-wpil-monitor-id=\"8105\">market research study<\/a>, it could mean crafting a flexible research design that can elicit core insights on how perceptions are diffused within each country.\u00a0 For example, in Mexico, a <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/healthcare-market-research-solutions\/\" title=\"Onderzoeksbureau voor de gezondheidszorgmarkt\"  data-wpil-monitor-id=\"8106\">market research firm<\/a> can focus on how stakeholders build perceptions, be it through intuition, personal experience, influencers, or empirical information.\u00a0\u00a0<a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/europa\/market-research-liverpool-uk\/\" title=\"Marktonderzoek in Liverpool | Focusgroepen en gegevensverzameling in het VK\"  data-wpil-monitor-id=\"8107\">Research firms can incorporate into their data<\/a> gathering approach how the 4 forms of knowledge contribute to the diffusion of perceptions.<\/p>\n<h2>Van belangrijke opinieleiders die percepties kunnen vormgeven, wordt uiteindelijk verwacht dat ze de volgende kwaliteiten bezitten:<\/h2>\n<ul>\n<li>Betrokken<\/li>\n<li>Aangesloten<\/li>\n<li>Invloedrijk<\/li>\n<li>Vertrouwd door anderen<\/li>\n<li>Trendsetters<\/li>\n<\/ul>\n<p>By understanding and harnessing these notions, <a href=\"https:\/\/www.sisinternational.com\/nl\/b2b-marketing-complexiteiten\/\" title=\"Wat is B2B-marketing?\"  data-wpil-monitor-id=\"7344\">marketers can better interact with their B2B<\/a> stakeholders.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.\u00a0 In today&#8217;s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B &#8230; <a title=\"B2B Stakeholder Marktonderzoek\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/nl\/het-benutten-van-percepties-in-b2b-markten\/\" aria-label=\"Lees meer over B2B Stakeholder Market Research\">Lees meer<\/a><\/p>","protected":false},"author":1,"featured_media":62381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=12078"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12078\/revisions"}],"predecessor-version":[{"id":81364,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12078\/revisions\/81364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62381"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=12078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=12078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=12078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}