{"id":12076,"date":"2009-03-05T20:02:00","date_gmt":"2009-03-05T20:02:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-a-sustainable-competitive-advantage\/"},"modified":"2025-09-16T00:27:55","modified_gmt":"2025-09-16T04:27:55","slug":"developing-a-sustainable-competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/developing-a-sustainable-competitive-advantage\/","title":{"rendered":"Het ontwikkelen van een duurzaam concurrentievoordeel"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-437208d2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-437208d2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Business (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h2>A sustainable competitive advantage is an advantage in providing value to customers that cannot be imitated.<\/h2>\n<p><span style=\"font-weight: 400;\">Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it.\u00a0 In the 1990s, AOL had a competitive advantage as an Internet Service Provider (ISP), becoming the preferred provider for consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used \u201cAOL Keywords\u201d to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs launched cheaper substitutes (e.g. Netzero, Earthlink), that advantage became difficult to sustain.\u00a0 It can be a challenge to sustain a competitive <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/het-voordeel-van-producttesten-in-new-york-boven-la\/\" title=\"Het voordeel van producttesten in New York boven LA\"  data-wpil-monitor-id=\"8838\">advantage because once a product<\/a> or service is made, other competitors can reverse engineer a company&#8217;s success, taking the competitive advantage away. <\/span><\/p>\n<h2>Sources of Sustainable Competitive Advantages:<\/h2>\n<ul>\n<li>Superior skills<\/li>\n<li>Superior resources<\/li>\n<li>Unique usage experience<\/li>\n<li>Unique product features<\/li>\n<li>Ontwerp<\/li>\n<li>Mode of delivery<\/li>\n<li>Merknaam<\/li>\n<li>CRM<\/li>\n<li>Marktonderzoek<\/li>\n<li>High switching costs<\/li>\n<li>Entry barriers<\/li>\n<li>Patents<\/li>\n<li>Cost leadership<\/li>\n<li>Differentiatie<\/li>\n<li>Focus<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of sustainable competitive advantage through differentiation is Starbucks. The company essentially serves a commodity: coffee. But it has made the coffee-buying <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/digital-customer-experience-cx-market-research\/\" title=\"Marktonderzoek naar digitale klantervaring (CX)\"  data-wpil-monitor-id=\"8836\">experience cater to its customers\u2019<\/a> lifestyles and psychographics. Customers buy at Starbucks to relax and purchase many of its additional products in the meantime. This superior and unique customer experience is an example of a competitive advantage.<\/span><\/p>\n<h2>How Market Research Drives Competitive Advantage<\/h2>\n<p><span style=\"font-weight: 400;\">Market Research is crucial in developing a sustainable competitive advantage because it uncovers what customers want.\u00a0 It can:<\/span><\/p>\n<ul>\n<li>Discover information that is not available to competitors<\/li>\n<li>Identify <a href=\"https:\/\/www.sisinternational.com\/nl\/belangrijkste-succesfactoren-in-automotive-marktonderzoek\/\" title=\"Belangrijkste succesfactoren in marktonderzoek voor de automobielindustrie\"  data-wpil-monitor-id=\"8833\">Belangrijkste succesfactoren<\/a><\/li>\n<li>Guide market positioning<\/li>\n<li>Adapt strategic movements to stay ahead of competitors<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Market Research project.<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Een duurzaam concurrentievoordeel is een voordeel waarbij men waarde levert aan klanten zonder dat dit nagebootst kan worden.<\/p>","protected":false},"author":1,"featured_media":62792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=12076"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12076\/revisions"}],"predecessor-version":[{"id":81482,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/posts\/12076\/revisions\/81482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62792"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=12076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/categories?post=12076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/tags?post=12076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}