{"id":11985,"date":"2009-01-26T07:12:00","date_gmt":"2009-01-26T07:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-need-for-competitive-intelligence-in-this-recession\/"},"modified":"2026-01-26T14:41:58","modified_gmt":"2026-01-26T19:41:58","slug":"the-need-for-competitive-intelligence-in-this-recession","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/nl\/the-need-for-competitive-intelligence-in-this-recession\/","title":{"rendered":"De noodzaak van concurrerende intelligentie in een recessie"},"content":{"rendered":"

Global competitors never stop their Strategic Planning and Competitive Monitoring<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
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In any recession, companies may be tempted to believe that their competitors have \u201cshut down\u201d their Market Research and Competitive Intelligence budgets. While corporate budgets are cut, there are ways that companies can continue their competitive monitoring during the year and the next few years of recession until economic recovery.<\/p>\n\n\n\n

The Need for Continuous Competitive Intelligence Monitoring<\/h2>\n\n\n\n

While the world economy may further contract, it is important to note that some multinational firms will continue to grow and thrive at the expense of others, who will stay even or fail during these hard economic times.<\/p>\n\n\n\n

Not all industries and companies<\/a> are created equal \u2013 Nor do they compete on a level playing ground \u2013 particularly during a recession. During good economic times, companies can compete on a \u201clevel playing ground\u201d as they have access to capital, the equity markets, and they are well-staffed. However, during a period of a credit crisis, limited liquidity, downsizing, and foreseeable economic uncertainty, the consequences of stopping a CI global monitoring process could have the potential result of reduced market<\/a> share and limited market opportunities over the long term.<\/p>\n\n\n\n

Affordable CI Monitoring Programs during Recessions<\/h2>\n\n\n\n

The following are affordable CI monitoring programs that companies can reasonably consider in a period of economic downturn.<\/p>\n\n\n\n

1. Low-cost CI monitoring programs and monthly retainer programs<\/h3>\n\n\n\n

Companies can commission through a research supplier cost-effective, monthly tracking programs which utilize a research methodology of both secondary research augmented with primary<\/a> research from targeted Key Opinion Leaders in the countries.<\/p>\n\n\n\n

2. Targeted Competitor Profiles in Select Regions or Countries<\/h3>\n\n\n\n

Companies can commission targeted competitor profiles in select regions or countries to monitor competitors’ new product development activity, expansion plans, their merger and acquisition activity and their strategic initiatives.<\/p>\n\n\n\n

3. Market Opportunity Analysis by Product Sector and by Geographical Region<\/h3>\n\n\n\n

Many strong companies see the value in continuing to develop their short-term and long-term strategy<\/a> in spite of the economic downturn.<\/p>\n\n\n\n

Some cost-effective research methods:<\/h2>\n\n\n\n