{"id":84518,"date":"2026-03-13T00:05:43","date_gmt":"2026-03-13T04:05:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=84518"},"modified":"2026-03-27T21:55:43","modified_gmt":"2026-03-28T01:55:43","slug":"desk-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/desk-research\/","title":{"rendered":"Desk Research Page"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Desk Research &#038; Secondary Intelligence &#8211; SIS International<\/title>\n    <style>\n        html, body { margin: 0; padding: 0; width: 100%; overflow-x: hidden; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; background-color: #ffffff; scroll-behavior: smooth; }\n        #sis-hero-master-container { box-sizing: border-box; width: 100%; min-height: 80vh; display: flex; justify-content: center; align-items: center; position: relative; padding: 80px 10%; background: linear-gradient(90deg, #ffffff 0%, #f9f9f9 50%, #ffffff 100%); }\n        .sis-hero-inner-grid { max-width: 1300px; width: 100%; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 60px; align-items: center; z-index: 1; }\n        .sis-hero-content { opacity: 0; animation: sisFadeInUp 1s ease-out forwards; }\n        .sis-hero-tag-pill { display: inline-flex; padding: 8px 18px; font-size: 12px; text-transform: uppercase; letter-spacing: 0.15em; font-weight: 700; color: #bd8f13; background: rgba(189, 143, 19, 0.1); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 9999px; margin-bottom: 25px; }\n        .sis-hero-title { font-size: clamp(2.2rem, 4.5vw, 3.5rem); font-weight: 800; line-height: 1.1; margin: 0 0 30px 0; color: #0f172a; background: linear-gradient(110deg, #0f172a 0%, #bd8f13 50%, #0f172a 100%); background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 8s linear infinite; }\n        .sis-hero-subheading { font-size: 1.2rem; color: #475569; line-height: 1.8; max-width: 650px; border-left: 4px solid #bd8f13; padding-left: 25px; margin-bottom: 20px; }\n        .sis-hero-image-wrap { position: relative; opacity: 0; animation: sisFadeInRight 1.2s ease-out forwards 0.3s; }\n        .sis-hero-img-frame { width: 100%; height: auto; border-radius: 20%; object-fit: cover; aspect-ratio: 1 \/ 1; border: 10px solid #ffffff; box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.15); position: relative; z-index: 2; transition: transform 0.6s cubic-bezier(0.165, 0.84, 0.44, 1); }\n        .sis-hero-image-wrap::before { content: \"\"; position: absolute; inset: -15px; border: 3px solid #bd8f13; border-radius: 22%; z-index: 1; opacity: 0.5; animation: organicMorph 10s ease-in-out infinite alternate; }\n        .animated-insights { padding: 100px 20px; background-color: #f8fafc; }\n        .container { max-width: 1200px; margin: 0 auto; }\n        .header { display: flex; flex-direction: column; align-items: center; text-align: center; margin-bottom: 60px; }\n        .badge { order: -1; text-transform: uppercase; letter-spacing: 2px; font-size: 11px; font-weight: 800; color: #bd8f13; background: rgba(189, 143, 19, 0.1); padding: 5px 15px; border-radius: 50px; margin-bottom: 20px; }\n        .header h2 { font-size: clamp(2rem, 5vw, 2.8rem); color: #0f172a; margin: 0; }\n        .header h2 span { color: #bd8f13; }\n        .header p.header-sub { color: #64748b; font-size: 1.05rem; max-width: 720px; margin: 18px auto 0; line-height: 1.7; }\n        .bento-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(350px, 1fr)); gap: 25px; }\n        .card { background: rgba(255, 255, 255, 0.9); backdrop-filter: blur(10px); padding: 40px; border-radius: 24px; border: 1px solid #e2e8f0; transition: all 0.4s ease; }\n        .card:hover { transform: translateY(-10px); box-shadow: 0 20px 40px rgba(0,0,0,0.05); border-color: #bd8f13; }\n        .card h3 { color: #1e293b; margin-bottom: 15px; font-weight: 700; }\n        .card p { color: #64748b; line-height: 1.6; font-size: 0.95rem; }\n        @keyframes organicMorph { 0% { transform: rotate(0deg); border-radius: 22% 25% 20% 24%; } 50% { transform: rotate(3deg) scale(1.05); border-radius: 28% 20% 26% 20%; } 100% { transform: rotate(-3deg) scale(0.95); border-radius: 20% 28% 22% 26%; } }\n        @keyframes sheen-shift { to { background-position: 200% center; } }\n        @keyframes sisFadeInUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: translateY(0); } }\n        @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n        @media (max-width: 992px) { .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; } .sis-hero-subheading { margin: 0 auto; border-left: none; border-top: 4px solid #bd8f13; padding-top: 20px; text-align: left; } .sis-hero-image-wrap { max-width: 450px; margin: 40px auto 0; } }\n    <\/style>\n<\/head>\n<body>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n     HERO\n     \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div id=\"sis-hero-master-container\">\n    <div class=\"sis-hero-inner-grid\">\n        <div class=\"sis-hero-content\">\n            <div class=\"sis-hero-tag-pill\">Desk Research<\/div>\n            <h1 class=\"sis-hero-title\">Secondary Research That Builds the Foundation for Primary Fieldwork<\/h1>\n            <p class=\"sis-hero-subheading\">\n                SIS conducts desk research as the first phase of most engagements. Analysts review public filings, patent databases, government statistics, trade association reports, and syndicated industry data to establish what is already known before primary interviews begin. The output is a landscape assessment that frames the research questions and identifies the gaps that only fieldwork can fill.\n            <\/p>\n            <p class=\"sis-hero-subheading\">\n                Desk research is also available as a standalone engagement for clients who need a market overview, competitive scan, or regulatory summary without committing to a full primary research program.\n            <\/p>\n        <\/div>\n        <div class=\"sis-hero-image-wrap\">\n            <img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?auto=format&#038;fit=crop&#038;q=80&#038;w=1200\" \n                 alt=\"Desk Research and Secondary Data Analysis\" \n                 class=\"sis-hero-img-frame\">\n        <\/div>\n    <\/div>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n     BENTO GRID: DESK RESEARCH CAPABILITIES\n     \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<section class=\"animated-insights\">\n    <div class=\"container\">\n        <div class=\"header\">\n            <span class=\"badge\">What We Cover<\/span>\n            <h2>Six Areas of <span>Secondary Intelligence<\/span><\/h2>\n            <p class=\"header-sub\">SIS analysts work from named, verifiable sources. Every claim in a desk research deliverable is attributed to a specific filing, dataset, or publication. No unattributed assertions.<\/p>\n        <\/div>\n\n        <div class=\"bento-grid\">\n\n            <div class=\"card\">\n                <h3>Competitive Landscape Mapping<\/h3>\n                <p>SIS reviews SEC filings (10-K, 10-Q, proxy statements), Companies House records, annual reports, patent databases (USPTO, EPO, WIPO), and investor presentations to map competitor strategy, financial performance, organizational structure, and disclosed product roadmaps. Trade show announcements, press releases, and job postings add context on hiring patterns and capacity expansion. The output is a competitive profile document with sourced findings, not a collection of website summaries.<\/p>\n            <\/div>\n\n            <div class=\"card\">\n                <h3>Market Sizing from Public Data<\/h3>\n                <p>SIS builds preliminary market sizing models using government trade statistics (BLS, Eurostat, UN Comtrade), industry association reports, and syndicated data providers (Statista, IBISWorld, Frost &#038; Sullivan). Analysts triangulate top-down estimates from multiple sources and flag where published figures conflict. The output identifies the addressable market range and the assumptions behind each estimate, giving the client a defensible starting point before primary research refines the numbers.<\/p>\n            <\/div>\n\n            <div class=\"card\">\n                <h3>Regulatory and Policy Monitoring<\/h3>\n                <p>SIS tracks legislation, regulatory proposals, and enforcement actions that affect the client&#8217;s market. Sources include government gazettes, Federal Register notices, EU Official Journal publications, FDA guidance documents, EBA directives, and sector-specific regulatory bodies. Desk research identifies compliance timelines, licensing requirements, and reporting obligations. For market entry engagements, regulatory monitoring establishes the legal and operational prerequisites before SIS interviews local experts.<\/p>\n            <\/div>\n\n            <div class=\"card\">\n                <h3>Industry Trend and Technology Scanning<\/h3>\n                <p>SIS reviews trade journals, conference proceedings (ESOMAR, Quirk&#8217;s, CES, HIMSS, MWC), academic publications, and patent filings to identify emerging technologies, adoption curves, and shifts in industry practice. The output is a trend scan organized by relevance to the client&#8217;s category, with each trend supported by a named source and an assessment of maturity and commercial readiness. SIS separates trends with demonstrated commercial traction from those that remain in announcement or pilot stage.<\/p>\n            <\/div>\n\n            <div class=\"card\">\n                <h3>Internal Data Assessment<\/h3>\n                <p>SIS analyzes the client&#8217;s own sales records, CRM data, customer feedback logs, and operational metrics to identify patterns before external research begins. Common analyses include revenue concentration by customer or segment, churn rate trends, average deal size trajectory, and geographic performance variance. The internal data assessment often reveals that the client already has partial answers to their research questions. SIS identifies what the internal data confirms, what it contradicts, and what it cannot answer.<\/p>\n            <\/div>\n\n            <div class=\"card\">\n                <h3>Knowledge Gap Analysis for Primary Research<\/h3>\n                <p>Desk research identifies what is knowable from public sources and what requires primary fieldwork. SIS delivers a gap analysis that specifies the exact questions secondary data could not answer, the respondent types required to answer them, and the recommended primary methodology (expert interviews, focus groups, surveys, or CLTs). This prevents clients from paying for primary research on questions that public data has already settled, and ensures fieldwork is focused on the unknowns that actually affect the decision.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>SIS International &#8211; Desk Research &#038; Secondary Intelligence<\/title>\n    \n    <style>\n        * { box-sizing: border-box; margin: 0; padding: 0; }\n        body { font-family: 'Helvetica Neue', Helvetica, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; -webkit-font-smoothing: antialiased; color: #0f172a; line-height: 1.6; }\n        .animate-on-load { opacity: 0; transform: translateY(30px); animation: fadeUp 0.8s cubic-bezier(0.165, 0.84, 0.44, 1) forwards; }\n        @keyframes fadeUp { to { opacity: 1; transform: translateY(0); } }\n        .delay-1 { animation-delay: 0.1s; } .delay-2 { animation-delay: 0.2s; } .delay-3 { animation-delay: 0.3s; } .delay-4 { animation-delay: 0.4s; } .delay-5 { animation-delay: 0.5s; } .delay-6 { animation-delay: 0.6s; } .delay-7 { animation-delay: 0.7s; }\n\n        .sis-pas-widget { --bg-main: #ffffff; --card-bg: #f3f4f6; --text-black: #000000; --sis-gold: #bd8f13; --sis-slate: #0f172a; --glow-shadow: 0 0 0 1px var(--sis-gold), 0 15px 35px rgba(189, 143, 19, 0.15); background-color: var(--bg-main); padding: 100px 20px; width: 100%; position: relative; }\n        .sis-pas-widget .container { max-width: 1200px; margin: 0 auto; }\n        .sis-pas-widget .header { text-align: center; margin-bottom: 70px; display: flex; flex-direction: column; align-items: center; }\n        .sis-pas-widget .header-sub { font-size: 1.1rem; color: #64748b; max-width: 680px; margin: 20px auto 0; line-height: 1.7; }\n        .sis-pas-widget .tech-badge { display: inline-flex; align-items: center; gap: 8px; font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace; font-size: 11px; font-weight: 700; letter-spacing: 2px; color: var(--sis-slate); background: rgba(15, 23, 42, 0.04); border: 1px solid rgba(15, 23, 42, 0.1); padding: 6px 16px; border-radius: 50px; margin-bottom: 24px; }\n        .sis-pas-widget .live-dot { width: 6px; height: 6px; background: var(--sis-gold); border-radius: 50%; animation: pulse-gold 2s infinite; }\n        @keyframes pulse-gold { 0% { box-shadow: 0 0 0 0 rgba(189, 143, 19, 0.4); } 70% { box-shadow: 0 0 0 6px rgba(189, 143, 19, 0); } 100% { box-shadow: 0 0 0 0 rgba(189, 143, 19, 0); } }\n        .sis-pas-widget .header h2 { font-size: clamp(32px, 5vw, 42px); font-weight: 800; line-height: 1.2; color: var(--sis-slate); max-width: 800px; margin: 0 auto; letter-spacing: -1px; }\n        .sis-pas-widget .cards-wrapper { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 30px; }\n        .sis-pas-widget .card { background-color: var(--card-bg); border-radius: 24px; padding: 40px; display: flex; flex-direction: column; box-shadow: 0 10px 30px rgba(15, 23, 42, 0.03); border: 1px solid rgba(15, 23, 42, 0.05); transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1); position: relative; }\n        .sis-pas-widget .card:hover { transform: translateY(-8px); box-shadow: var(--glow-shadow); }\n        .sis-pas-widget .card-kicker { font-size: 11px; font-weight: 800; text-transform: uppercase; color: var(--sis-gold); letter-spacing: 2px; margin-bottom: 6px; }\n        .sis-pas-widget .card-sub-kicker { font-size: 13px; font-weight: 700; color: var(--sis-slate); margin-bottom: 12px; letter-spacing: 0.5px; }\n        .sis-pas-widget .card-title { font-size: 26px; font-weight: 800; margin-bottom: 16px; line-height: 1.2; letter-spacing: -0.5px; background-image: linear-gradient(110deg, var(--sis-slate) 0%, var(--sis-gold) 50%, var(--sis-slate) 100%); background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 8s linear infinite; }\n        @keyframes sheen-shift { to { background-position: 200% center; } }\n        .sis-pas-widget .card-desc { font-size: 15px; color: var(--text-black); line-height: 1.6; }\n\n        .pas-solution-section { background: linear-gradient(90deg, #0b4e80 0%, #032b47 100%); padding: 8rem 2rem; color: #ffffff; overflow: hidden; position: relative; }\n        .solution-container { display: flex; flex-direction: column; gap: 4rem; max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }\n        @media (min-width: 992px) { .solution-container { flex-direction: row; align-items: flex-start; gap: 6rem; } }\n        .solution-title-wrapper { flex: 1; position: sticky; top: 4rem; padding-left: 2rem; }\n        .solution-title-wrapper::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: #bd8f13; border-radius: 4px; box-shadow: 0 0 20px rgba(189, 143, 19, 0.6); }\n        .solution-kicker { display: inline-flex; align-items: center; gap: 8px; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-size: 11px; font-weight: 700; letter-spacing: 2px; color: #e0e7ff; text-transform: uppercase; margin-bottom: 1.5rem; background: rgba(255, 255, 255, 0.1); padding: 4px 12px; border-radius: 20px; border: 1px solid rgba(255, 255, 255, 0.2); }\n        .solution-kicker .live-dot { width: 6px; height: 6px; background: #60a5fa; border-radius: 50%; animation: pulse-blue 2s infinite; }\n        @keyframes pulse-blue { 0% { box-shadow: 0 0 0 0 rgba(96, 165, 250, 0.6); } 70% { box-shadow: 0 0 0 6px rgba(96, 165, 250, 0); } 100% { box-shadow: 0 0 0 0 rgba(96, 165, 250, 0); } }\n        .solution-title-wrapper h3 { font-size: clamp(2.25rem, 4.5vw, 3.25rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.02em; color: #ffffff; }\n        .solution-title-wrapper .brand-gold { background-image: linear-gradient(110deg, #dca826 0%, #9e7505 50%, #dca826 100%); background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 6s linear infinite; }\n        .solution-title-wrapper .sticky-sub { color: #94a3b8; font-size: 1.05rem; line-height: 1.7; margin-top: 1.25rem; }\n        .solution-list-wrapper { flex: 1.2; }\n        .futuristic-list { display: flex; flex-direction: column; gap: 1.5rem; position: relative; }\n        .futuristic-list::before { content: ''; position: absolute; left: 24px; top: 20px; bottom: 20px; width: 2px; background: linear-gradient(to bottom, transparent, rgba(189, 143, 19, 0.6), transparent); z-index: 1; }\n        .future-item { position: relative; padding-left: 4.5rem; display: flex; flex-direction: column; justify-content: center; z-index: 2; }\n        .future-node { position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 50px; height: 50px; background: rgba(8, 85, 137, 0.4); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-weight: 700; color: #bd8f13; font-size: 1.1rem; backdrop-filter: blur(8px); transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1); z-index: 3; }\n        .future-content { background: rgba(255, 255, 255, 0.05); border: 1px solid rgba(255, 255, 255, 0.1); padding: 2rem; border-radius: 16px; backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1); position: relative; overflow: hidden; }\n        .future-content::before { content: ''; position: absolute; top: 0; left: -100%; width: 50%; height: 100%; background: linear-gradient(to right, transparent, rgba(255, 255, 255, 0.08), transparent); transform: skewX(-25deg); transition: left 0.7s ease; }\n        .future-item:hover .future-node { background: #bd8f13; color: #032035; box-shadow: 0 0 20px rgba(189, 143, 19, 0.5), 0 0 0 8px rgba(189, 143, 19, 0.15); transform: translateY(-50%) scale(1.1); }\n        .future-item:hover .future-content { background: rgba(255, 255, 255, 0.1); border-color: rgba(189, 143, 19, 0.4); transform: translateX(10px); box-shadow: 0 10px 30px rgba(0, 0, 0, 0.15); }\n        .future-item:hover .future-content::before { left: 200%; }\n        .future-item:hover .future-content strong { color: #bd8f13; }\n        .future-content strong { display: block; color: #ffffff; font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; letter-spacing: -0.01em; transition: color 0.3s ease; }\n        .future-content p { color: #e2e8f0; font-size: 1.05rem; line-height: 1.6; margin: 0; }\n\n        @media (max-width: 992px) { .sis-pas-widget .cards-wrapper { grid-template-columns: 1fr; } .sis-pas-widget .card { padding: 30px; } .solution-title-wrapper { padding-left: 1.5rem; } .future-item { padding-left: 0; padding-top: 3.5rem; } .futuristic-list::before { left: 24px; top: 0; bottom: 0; } .future-node { top: 0; left: 0; transform: none; } .future-item:hover .future-node { transform: scale(1.1); } .future-item:hover .future-content { transform: translateY(-5px); } }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n         SECTION 1: THREE DESK RESEARCH ENGAGEMENT TYPES\n         \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n    <section class=\"sis-pas-widget\">\n        <div class=\"container\">\n            <div class=\"header animate-on-load delay-1\">\n                <div class=\"tech-badge\">\n                    <span class=\"live-dot\"><\/span> HOW SIS CONDUCTS DESK RESEARCH\n                <\/div>\n                <h2>Three Ways SIS Uses Secondary Data Before Primary Fieldwork Begins<\/h2>\n                <p class=\"header-sub\">SIS runs desk research as the opening phase of most engagements. Analysts review public filings, government statistics, and syndicated data to establish what is already known, so primary research is focused on the questions that secondary sources cannot answer.<\/p>\n            <\/div>\n\n            <div class=\"cards-wrapper\">\n                <div class=\"card animate-on-load delay-2\">\n                    <div class=\"card-kicker\">ENGAGEMENT 01 \/\/ COMPETITIVE<\/div>\n                    <div class=\"card-sub-kicker\">COMPETITOR PROFILE DEVELOPMENT<\/div>\n                    <div class=\"card-title\">Map Competitor Strategy from Public Filings and Patent Records<\/div>\n                    <div class=\"card-desc\">SIS reviews SEC filings (10-K, 10-Q, proxy statements), Companies House records, annual reports, and investor presentations to document competitor financial performance, organizational structure, and disclosed strategy. Patent database searches (USPTO, EPO, WIPO) identify R&#038;D direction and upcoming product claims. Trade show announcements, press releases, and job postings reveal hiring patterns and capacity expansion. The output is a sourced competitive profile, not a collection of website summaries. Desk research identifies what public data confirms and where expert interviews are needed to fill the gaps.<\/div>\n                <\/div>\n\n                <div class=\"card animate-on-load delay-3\">\n                    <div class=\"card-kicker\">ENGAGEMENT 02 \/\/ SIZING<\/div>\n                    <div class=\"card-sub-kicker\">PRELIMINARY MARKET SIZING<\/div>\n                    <div class=\"card-title\">Build a Market Estimate from Government Data Before You Commission Fieldwork<\/div>\n                    <div class=\"card-desc\">SIS builds preliminary market sizing models using government trade statistics (BLS, Eurostat, UN Comtrade), industry association reports (trade body membership data, production volumes), and syndicated providers (Statista, IBISWorld, Frost &amp; Sullivan). Analysts triangulate top-down estimates from multiple sources and flag where published figures conflict. The output identifies the addressable market range and the assumptions behind each estimate. This gives the client a defensible starting point before primary interviews refine the numbers with bottom-up validation.<\/div>\n                <\/div>\n\n                <div class=\"card animate-on-load delay-4\">\n                    <div class=\"card-kicker\">ENGAGEMENT 03 \/\/ GAP ANALYSIS<\/div>\n                    <div class=\"card-sub-kicker\">KNOWLEDGE GAP IDENTIFICATION<\/div>\n                    <div class=\"card-title\">Define What You Already Know So Primary Research Covers What You Don&#8217;t<\/div>\n                    <div class=\"card-desc\">SIS delivers a gap analysis that specifies the exact questions secondary data could not answer, the respondent types required to answer them (procurement officers, physicians, fleet managers, channel partners), and the recommended primary methodology (expert interviews, focus groups, surveys, or CLTs). This prevents clients from paying for primary research on questions that public data has already settled. The gap analysis also identifies where the client&#8217;s own internal data (CRM records, sales logs, support tickets) already contains partial answers that SIS can extract before commissioning fieldwork.<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n         SECTION 2: WHAT DESK RESEARCH DELIVERS\n         \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n    <section class=\"pas-solution-section\">\n        <div class=\"solution-container\">\n            \n            <div class=\"solution-title-wrapper animate-on-load delay-2\">\n                <div class=\"solution-kicker\">\n                    <span class=\"live-dot\"><\/span> WHAT YOU RECEIVE\n                <\/div>\n                <h3>Desk Research <span class=\"brand-gold\">with Named Sources<\/span><\/h3>\n                <p class=\"sticky-sub\">Every claim in an SIS desk research deliverable is attributed to a specific filing, dataset, or publication. No unattributed assertions. The output is a document that a strategy team can cite in a board presentation because every number has a source.<\/p>\n            <\/div>\n            \n            <div class=\"solution-list-wrapper\">\n                <div class=\"futuristic-list\">\n                    \n                    <div class=\"future-item animate-on-load delay-4\">\n                        <div class=\"future-node\">01<\/div>\n                        <div class=\"future-content\">\n                            <strong>Competitive Landscape Document with Sourced Findings<\/strong>\n                            <p>Structured profiles of named competitors covering financial performance (from public filings), disclosed product roadmaps (from investor presentations), patent activity (from USPTO\/EPO\/WIPO), and organizational changes (from press releases and job postings). Each finding is attributed to a specific source with date and reference. Strategy teams use this as the briefing document before competitive intelligence interviews add context that filings cannot reveal.<\/p>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"future-item animate-on-load delay-5\">\n                        <div class=\"future-node\">02<\/div>\n                        <div class=\"future-content\">\n                            <strong>Market Sizing Range with Assumption Transparency<\/strong>\n                            <p>A preliminary market estimate showing the addressable revenue range from multiple data sources, with each source named and the methodology behind each estimate documented. Where published figures conflict (and they often do), the desk research report identifies the discrepancy and explains it. The client sees the range, the reasoning, and the specific assumptions that primary research should validate or replace.<\/p>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"future-item animate-on-load delay-6\">\n                        <div class=\"future-node\">03<\/div>\n                        <div class=\"future-content\">\n                            <strong>Regulatory Landscape Summary by Market<\/strong>\n                            <p>A country-by-country or region-by-region summary of the regulatory requirements affecting the client&#8217;s market entry or product launch. Sources include government gazettes, Federal Register notices, EU Official Journal publications, FDA guidance, and sector-specific regulatory bodies. The summary identifies compliance timelines, licensing requirements, and reporting obligations. Market entry teams use this to determine whether regulatory prerequisites affect launch sequencing.<\/p>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"future-item animate-on-load delay-7\">\n                        <div class=\"future-node\">04<\/div>\n                        <div class=\"future-content\">\n                            <strong>Gap Analysis Specifying What Primary Research Must Answer<\/strong>\n                            <p>A structured document listing the questions that secondary data could not resolve, the respondent types needed to answer each question, and the recommended primary methodology. This is the bridge between desk research and fieldwork. It prevents scope creep, focuses interview guides on genuine unknowns, and gives the client a clear picture of what the next phase of research will cost and deliver before they approve the budget.<\/p>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"52809\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/benefits-of-desk-research-in-market-analysis\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/FinTech-Terch-technology-AI-artificial-intelligence-38-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Benefits of Desk Research in Market Analysis\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/benefits-of-desk-research-in-market-analysis\/\" class=\"_blank\" target=\"_blank\" >Benefits of Desk Research in Market Analysis<\/a><\/h4><div class=\"pt-cv-content\">The benefits of desk research are multiple. Desk research is &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/benefits-of-desk-research-in-market-analysis\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"12917\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Desk Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research\/\" class=\"_blank\" target=\"_blank\" >Desk Research<\/a><\/h4><div class=\"pt-cv-content\">Desk Research provides in-depth understanding of a particular market &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"57911\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-for-competitive-analysis\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-20-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Desk Research for Competitive Analysis\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-for-competitive-analysis\/\" class=\"_blank\" target=\"_blank\" >Desk Research for Competitive Analysis<\/a><\/h4><div class=\"pt-cv-content\">Desk Research for Competitive Analysis Most companies are flying blind &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-for-competitive-analysis\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"52816\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-tools-and-resources\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Desk Research Tools and Resources\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-tools-and-resources\/\" class=\"_blank\" target=\"_blank\" >Desk Research Tools and Resources<\/a><\/h4><div class=\"pt-cv-content\">Using the right desk research tools is crucial for accessing &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/desk-research-tools-and-resources\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"52832\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/the-impact-of-desk-research-on-strategic-decision-making\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-6-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"The Impact of Desk Research on Strategic Decision-Making\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/the-impact-of-desk-research-on-strategic-decision-making\/\" class=\"_blank\" target=\"_blank\" >The Impact of Desk Research on Strategic Decision-Making<\/a><\/h4><div class=\"pt-cv-content\">Desk research offers a cost-effective and efficient way to gather &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/the-impact-of-desk-research-on-strategic-decision-making\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields {  }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper {  }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail {  }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap {  }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm {  }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper {  }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover {  }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desk Research &#038; Secondary Intelligence &#8211; SIS International Desk Research Secondary Research That Builds the Foundation for Primary Fieldwork SIS conducts desk research as the first phase of most engagements. Analysts review public filings, patent databases, government statistics, trade association reports, and syndicated industry data to establish what is already known before primary interviews begin. &#8230; <a title=\"Desk Research Page\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/nl\/desk-research\/\" aria-label=\"Lees meer over Desk Research Page\">Lees meer<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84518","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Desk Research &#038; Secondary Intelligence &#8211; SIS International Desk Research Secondary Research That Builds the Foundation for Primary Fieldwork SIS conducts desk research as the first phase of most engagements. Analysts review public filings, patent databases, government statistics, trade association reports, and syndicated industry data to establish what is already known before primary interviews begin.&hellip;","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=84518"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84518\/revisions"}],"predecessor-version":[{"id":85149,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84518\/revisions\/85149"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=84518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}