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organicMorph{0%{transform:rotate(0deg);border-radius:22% 25% 20% 24%}50%{transform:rotate(3deg) scale(1.05);border-radius:28% 20% 26% 20%}100%{transform:rotate(-3deg) scale(.95);border-radius:20% 28% 22% 26%}}@keyframes sheen-shift{to{background-position:200% center}}@keyframes sisFadeInUp{from{opacity:0;transform:translateY(30px)}to{opacity:1;transform:translateY(0)}}@keyframes sisFadeInRight{from{opacity:0;transform:translateX(50px)}to{opacity:1;transform:translateX(0)}}@media(max-width:992px){.sis-hero-inner-grid{grid-template-columns:1fr;text-align:center}.sis-hero-subheading{margin:0 auto;border-left:none;border-top:4px solid #bd8f13;padding-top:20px;text-align:left}.sis-hero-image-wrap{max-width:450px;margin:40px auto 0}.sis-pas-widget .cards-wrapper{grid-template-columns:1fr}.sis-pas-widget .pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}@media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Brand & Customer Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Brand Research That Measures What Buyers Do, Not What Focus Groups Say<\/h1>\n <p class=\"sis-hero-subheading\">\n Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand exploration with quantitative measurement to isolate what actually drives brand selection, price tolerance, and loyalty. We run brand equity tracking, positioning studies, customer journey mapping, and competitive perception research with the buyers who spend money, not the respondents who express opinions.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2.jpg\"\n alt=\"Brand research: competitive perception study with recruited category buyers\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Measure<\/span>\n <h2>Six Research Lanes for <span>Brand and Marketing Teams<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Brand Equity Tracking and Measurement<\/h3>\n <p>SIS designs recurring brand equity studies that measure aided and unaided awareness, brand consideration, attribute association, and price premium tolerance on a quarterly or semi-annual cadence. We track how brand health metrics change in response to campaigns, competitive launches, and market shifts. Coca-Cola and Procter & Gamble run continuous brand tracking because a single annual study captures a snapshot while equity erodes between measurements. SIS delivers trend data that connects marketing investment to brand metric movement, so the CMO can quantify what the spend actually changed.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Brand Positioning and Perceptual Mapping<\/h3>\n <p>SIS conducts positioning studies that map your brand against named competitors on the dimensions buyers actually use to differentiate. We use correspondence analysis and multidimensional scaling to produce perceptual maps based on consumer survey data, not internal assumptions. A financial services brand discovered through SIS positioning research that they occupied the same perceptual space as their largest competitor on both “trustworthy” and “innovative” dimensions. The positioning was not differentiated. The brand team repositioned around a specific attribute where the competitor was weak: speed of claims processing, a functional benefit that no competitor owned.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Journey Mapping with Behavioral Data<\/h3>\n <p>SIS maps the customer journey from initial need recognition through purchase and post-purchase evaluation using a combination of survey data, in-depth interviews, and behavioral observation. We identify the specific touchpoints where brand perception forms, where competitive evaluation occurs, and where the customer decides. Standard journey maps describe the process. SIS journey maps quantify the influence of each touchpoint on the final decision. A consumer electronics client learned through SIS research that YouTube product reviews had more influence on purchase than any owned media touchpoint, including the brand’s website.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Brand Name and Identity Testing<\/h3>\n <p>SIS tests brand names, logos, taglines, and visual identity systems with recruited consumers before launch investment. We evaluate memorability, pronounceability across languages, semantic associations, competitive distinctiveness, and trademark viability. Research includes monadic evaluation (each name tested independently) and comparative ranking. Visa tested its brand refresh with consumer research before global rollout. SIS uses both qualitative exploration (what associations does the name trigger?) and quantitative measurement (which name scores highest on recall and purchase intent?) to produce a recommendation backed by data.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Price Sensitivity and Brand Premium Research<\/h3>\n <p>SIS uses Van Westendorp Price Sensitivity Meter and Gabor-Granger methods to determine the price range consumers consider acceptable for your brand versus competitors. We also run brand-price trade-off conjoint studies that isolate how much of the purchase decision is driven by brand equity versus product attributes versus price. A premium CPG brand used SIS price sensitivity research to discover that their target consumer’s willingness to pay peaked at a threshold that was 15% below their planned launch price. The pricing was adjusted before production commitment.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Competitive Brand Perception Research<\/h3>\n <p>SIS interviews category buyers and conducts quantitative surveys to document how your brand is perceived relative to specific named competitors. We measure attribute-level comparison, consideration set composition, and the specific triggers that cause a buyer to switch brands. A B2B technology company discovered through SIS competitive perception research that their brand was perceived as a “premium specialist” by existing customers but as “too expensive and too narrow” by non-customers evaluating the category. The gap between customer perception and prospect perception required different messaging strategies for retention versus acquisition.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> BRAND MEASUREMENT INTELLIGENCE\n <\/div>\n <h2>Three Brand Research Failures That Waste Marketing Budgets<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">STATED PREFERENCE VERSUS PURCHASE BEHAVIOR<\/div>\n <div class=\"card-title\">The Focus Group Preference Illusion<\/div>\n <div class=\"card-desc\">Eight consumers in a focus group say they prefer your brand’s new positioning over the competitor’s. The brand team approves the campaign. In-market, share does not move. Focus groups measure what consumers say when asked directly. Purchase behavior is driven by habit, shelf placement, price promotion, and split-second recognition at the point of decision. SIS designs brand research that measures both stated preference and revealed preference through conjoint trade-off exercises, shelf simulation testing, and behavioral observation. The gap between what consumers say and what they do is where the brand strategy lives or dies.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">UNDIFFERENTIATED POSITIONING ON SHARED ATTRIBUTES<\/div>\n <div class=\"card-title\">The Perceptual Overlap Problem<\/div>\n <div class=\"card-desc\">Two brands both position on “trust” and “quality.” Both run campaigns reinforcing those attributes. Neither gains share because consumers cannot distinguish between them on those dimensions. Perceptual mapping research reveals that the brands occupy the same space in the consumer’s mind. The solution is not to communicate louder on the same attributes. It is to find a dimension where the brand can credibly own a position the competitor cannot. SIS perceptual mapping identifies the open space in the competitive map and tests whether the brand can credibly claim it.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">ANNUAL TRACKING THAT MISSES MID-YEAR EROSION<\/div>\n <div class=\"card-title\">The Measurement Gap Problem<\/div>\n <div class=\"card-desc\">The annual brand health study shows stable equity scores. The next year’s study shows a decline. Between the two measurements, a competitor launched a campaign that shifted consideration set composition in Q2, and a product quality issue in Q3 depressed satisfaction among the brand’s heaviest users. Neither event was detected until the annual study fielded nine months later. SIS designs quarterly or semi-annual tracking programs that catch equity shifts while there is still time to respond. The frequency of measurement determines the speed of response.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Brand and Marketing Leadership<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Recurring Brand Equity Tracking with Campaign Attribution<\/strong>\n <p>Quarterly or semi-annual measurement of awareness, consideration, attribute association, and price premium tolerance. Each wave includes campaign-period analysis that connects marketing spend to specific brand metric movement. Trend data across waves identifies what shifted equity and what did not.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Perceptual Mapping and Positioning Gap Analysis<\/strong>\n <p>Correspondence analysis and multidimensional scaling based on consumer survey data. Your brand mapped against named competitors on the dimensions buyers use to differentiate. The deliverable identifies the open perceptual space and tests whether your brand can credibly claim it.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Customer Journey Influence Mapping<\/strong>\n <p>Mixed-method journey research combining survey data, in-depth interviews, and behavioral observation. Each touchpoint is quantified by its influence on the purchase decision. The output tells the marketing team where to invest and where the brand is losing the decision to competitive touchpoints.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Price Sensitivity and Brand Premium Quantification<\/strong>\n <p>Van Westendorp PSM, Gabor-Granger, and brand-price conjoint studies that isolate how much of the purchase decision brand equity drives versus product attributes versus price. The deliverable is a pricing recommendation tied to brand strength data, not just competitive price benchmarks.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41214\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Differentiation Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank\" target=\"_blank\" >Brand Differentiation Market Research<\/a><\/h4><div class=\"pt-cv-content\">The best advantage Brand Differentiation Market Research offers is price …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42580\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Extension Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Extension Market Research<\/a><\/h4><div class=\"pt-cv-content\">Businesses can obtain valuable insights about expanding to other regions …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14242\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Market Research<\/a><\/h4><div class=\"pt-cv-content\">Products develop and evolve, but a brand lives on. Discover …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42582\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Measurement Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Measurement Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand measurement market research is key to enhancing brand perception …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41219\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Positioning Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Brand Positioning Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand Positioning relates to the unique value that a brand …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41766\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Tracking Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Tracking Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand tracking market research helps business brands by conducting surveys, …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"11783\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Branding & Customer Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank\" target=\"_blank\" >Branding & Customer Research<\/a><\/h4><div class=\"pt-cv-content\">Branding and Customer research discovers new insights that can drive …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31864\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Centricity Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank\" target=\"_blank\" >Customer Centricity Market Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Customer Centricity Market Research can transform your company …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31447\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Discovery Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank\" target=\"_blank\" >Customer Discovery Market Research<\/a><\/h4><div class=\"pt-cv-content\">We provide Customer Discovery Market Research to help you find …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16152\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Journey Mapping\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank\" target=\"_blank\" >Customer Journey Mapping<\/a><\/h4><div class=\"pt-cv-content\">Journey Mapping identifies opportunities for growth, Customer Satisfaction and Customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"53558\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer-Based Brand Equity Model Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank\" target=\"_blank\" >Customer-Based Brand Equity Model Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer-Based Brand Equity Model Market Research How can brands ensure …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"26569\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Influencer Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Influencer Market Research<\/a><\/h4><div class=\"pt-cv-content\">Influencers are social leaders who build large followings and communities …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"15334\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7.jpg\" class=\"pt-cv-thumbnail pull-left cvp-substitute\" alt=\"Lifecycle Market Research\" title=\"\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank\" target=\"_blank\" >Lifecycle Market Research<\/a><\/h4><div class=\"pt-cv-content\">Lifecycle Management involves managing elements of a product or customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"27373\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Omnichannel Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Omnichannel Market Research<\/a><\/h4><div class=\"pt-cv-content\">Optimizing multiple customer touchpoints provides new opportunities for Customer Engagement …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"39539\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Packaging Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank\" target=\"_blank\" >Packaging Market Research<\/a><\/h4><div class=\"pt-cv-content\">Packaging Market Research Packaging is also known as the packing …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"26524\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Rebranding Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Rebranding Market Research<\/a><\/h4><div class=\"pt-cv-content\">Strong brands outperform competitor brands. What happens when your brand …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16544\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Retail Market Research | In-Store Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank\" target=\"_blank\" >Retail Market Research | In-Store Market Research<\/a><\/h4><div class=\"pt-cv-content\">We conduct store audits, store intercepts, shop alongs, and ethnographic …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"18888\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Shop-Along Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank\" target=\"_blank\" >Shop-Along Market Research<\/a><\/h4><div class=\"pt-cv-content\">Shop-Along Market Research examines actual shopping behavior rather than behavior …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"24285\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Store Layout Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank\" target=\"_blank\" >Store Layout Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Store Layout Mapping can maximize profits and customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31802\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Story Telling Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank\" target=\"_blank\" >Story Telling Market Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Story Telling Market Research can enhance your performance …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"24715\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Video Ethnography Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank\" target=\"_blank\" >Video Ethnography Research<\/a><\/h4><div class=\"pt-cv-content\">SIS conducts video ethnography with consumers worldwide. \u00a0This allows you …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"38147\"><div 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Social Media Marketing?\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/wat-is-influencermarketing\/\" class=\"_blank\" target=\"_blank\" >What is Influencer Marketing? Social Media Marketing?<\/a><\/h4><div class=\"pt-cv-content\">Contact us today to bring your Influencer Marketing campaign to …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/wat-is-influencermarketing\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding & Customer Research | SIS International Brand & Customer Intelligence Brand Research That Measures What Buyers Do, Not What Focus Groups Say Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand … <a title=\"Branding & Customer Research Solutions Page\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/nl\/branding-customer-research-solutions-page\/\" aria-label=\"Lees meer over Branding & Customer Research Solutions Page\">Lees meer<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84487","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Branding & Customer Research | SIS International Brand & Customer Intelligence Brand Research That Measures What Buyers Do, Not What Focus Groups Say Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=84487"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487\/revisions"}],"predecessor-version":[{"id":85194,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487\/revisions\/85194"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=84487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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sisFadeInUp{from{opacity:0;transform:translateY(30px)}to{opacity:1;transform:translateY(0)}}@keyframes sisFadeInRight{from{opacity:0;transform:translateX(50px)}to{opacity:1;transform:translateX(0)}}@media(max-width:992px){.sis-hero-inner-grid{grid-template-columns:1fr;text-align:center}.sis-hero-subheading{margin:0 auto;border-left:none;border-top:4px solid #bd8f13;padding-top:20px;text-align:left}.sis-hero-image-wrap{max-width:450px;margin:40px auto 0}.sis-pas-widget .cards-wrapper{grid-template-columns:1fr}.sis-pas-widget .pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}@media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Brand & Customer Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Brand Research That Measures What Buyers Do, Not What Focus Groups Say<\/h1>\n <p class=\"sis-hero-subheading\">\n Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand exploration with quantitative measurement to isolate what actually drives brand selection, price tolerance, and loyalty. We run brand equity tracking, positioning studies, customer journey mapping, and competitive perception research with the buyers who spend money, not the respondents who express opinions.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2.jpg\"\n alt=\"Brand research: competitive perception study with recruited category buyers\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Measure<\/span>\n <h2>Six Research Lanes for <span>Brand and Marketing Teams<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Brand Equity Tracking and Measurement<\/h3>\n <p>SIS designs recurring brand equity studies that measure aided and unaided awareness, brand consideration, attribute association, and price premium tolerance on a quarterly or semi-annual cadence. We track how brand health metrics change in response to campaigns, competitive launches, and market shifts. Coca-Cola and Procter & Gamble run continuous brand tracking because a single annual study captures a snapshot while equity erodes between measurements. SIS delivers trend data that connects marketing investment to brand metric movement, so the CMO can quantify what the spend actually changed.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Brand Positioning and Perceptual Mapping<\/h3>\n <p>SIS conducts positioning studies that map your brand against named competitors on the dimensions buyers actually use to differentiate. We use correspondence analysis and multidimensional scaling to produce perceptual maps based on consumer survey data, not internal assumptions. A financial services brand discovered through SIS positioning research that they occupied the same perceptual space as their largest competitor on both “trustworthy” and “innovative” dimensions. The positioning was not differentiated. The brand team repositioned around a specific attribute where the competitor was weak: speed of claims processing, a functional benefit that no competitor owned.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Journey Mapping with Behavioral Data<\/h3>\n <p>SIS maps the customer journey from initial need recognition through purchase and post-purchase evaluation using a combination of survey data, in-depth interviews, and behavioral observation. We identify the specific touchpoints where brand perception forms, where competitive evaluation occurs, and where the customer decides. Standard journey maps describe the process. SIS journey maps quantify the influence of each touchpoint on the final decision. A consumer electronics client learned through SIS research that YouTube product reviews had more influence on purchase than any owned media touchpoint, including the brand’s website.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Brand Name and Identity Testing<\/h3>\n <p>SIS tests brand names, logos, taglines, and visual identity systems with recruited consumers before launch investment. We evaluate memorability, pronounceability across languages, semantic associations, competitive distinctiveness, and trademark viability. Research includes monadic evaluation (each name tested independently) and comparative ranking. Visa tested its brand refresh with consumer research before global rollout. SIS uses both qualitative exploration (what associations does the name trigger?) and quantitative measurement (which name scores highest on recall and purchase intent?) to produce a recommendation backed by data.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Price Sensitivity and Brand Premium Research<\/h3>\n <p>SIS uses Van Westendorp Price Sensitivity Meter and Gabor-Granger methods to determine the price range consumers consider acceptable for your brand versus competitors. We also run brand-price trade-off conjoint studies that isolate how much of the purchase decision is driven by brand equity versus product attributes versus price. A premium CPG brand used SIS price sensitivity research to discover that their target consumer’s willingness to pay peaked at a threshold that was 15% below their planned launch price. The pricing was adjusted before production commitment.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Competitive Brand Perception Research<\/h3>\n <p>SIS interviews category buyers and conducts quantitative surveys to document how your brand is perceived relative to specific named competitors. We measure attribute-level comparison, consideration set composition, and the specific triggers that cause a buyer to switch brands. A B2B technology company discovered through SIS competitive perception research that their brand was perceived as a “premium specialist” by existing customers but as “too expensive and too narrow” by non-customers evaluating the category. The gap between customer perception and prospect perception required different messaging strategies for retention versus acquisition.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> BRAND MEASUREMENT INTELLIGENCE\n <\/div>\n <h2>Three Brand Research Failures That Waste Marketing Budgets<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">STATED PREFERENCE VERSUS PURCHASE BEHAVIOR<\/div>\n <div class=\"card-title\">The Focus Group Preference Illusion<\/div>\n <div class=\"card-desc\">Eight consumers in a focus group say they prefer your brand’s new positioning over the competitor’s. The brand team approves the campaign. In-market, share does not move. Focus groups measure what consumers say when asked directly. Purchase behavior is driven by habit, shelf placement, price promotion, and split-second recognition at the point of decision. SIS designs brand research that measures both stated preference and revealed preference through conjoint trade-off exercises, shelf simulation testing, and behavioral observation. The gap between what consumers say and what they do is where the brand strategy lives or dies.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">UNDIFFERENTIATED POSITIONING ON SHARED ATTRIBUTES<\/div>\n <div class=\"card-title\">The Perceptual Overlap Problem<\/div>\n <div class=\"card-desc\">Two brands both position on “trust” and “quality.” Both run campaigns reinforcing those attributes. Neither gains share because consumers cannot distinguish between them on those dimensions. Perceptual mapping research reveals that the brands occupy the same space in the consumer’s mind. The solution is not to communicate louder on the same attributes. It is to find a dimension where the brand can credibly own a position the competitor cannot. SIS perceptual mapping identifies the open space in the competitive map and tests whether the brand can credibly claim it.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">ANNUAL TRACKING THAT MISSES MID-YEAR EROSION<\/div>\n <div class=\"card-title\">The Measurement Gap Problem<\/div>\n <div class=\"card-desc\">The annual brand health study shows stable equity scores. The next year’s study shows a decline. Between the two measurements, a competitor launched a campaign that shifted consideration set composition in Q2, and a product quality issue in Q3 depressed satisfaction among the brand’s heaviest users. Neither event was detected until the annual study fielded nine months later. SIS designs quarterly or semi-annual tracking programs that catch equity shifts while there is still time to respond. The frequency of measurement determines the speed of response.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Brand and Marketing Leadership<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Recurring Brand Equity Tracking with Campaign Attribution<\/strong>\n <p>Quarterly or semi-annual measurement of awareness, consideration, attribute association, and price premium tolerance. Each wave includes campaign-period analysis that connects marketing spend to specific brand metric movement. Trend data across waves identifies what shifted equity and what did not.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Perceptual Mapping and Positioning Gap Analysis<\/strong>\n <p>Correspondence analysis and multidimensional scaling based on consumer survey data. Your brand mapped against named competitors on the dimensions buyers use to differentiate. The deliverable identifies the open perceptual space and tests whether your brand can credibly claim it.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Customer Journey Influence Mapping<\/strong>\n <p>Mixed-method journey research combining survey data, in-depth interviews, and behavioral observation. Each touchpoint is quantified by its influence on the purchase decision. The output tells the marketing team where to invest and where the brand is losing the decision to competitive touchpoints.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Price Sensitivity and Brand Premium Quantification<\/strong>\n <p>Van Westendorp PSM, Gabor-Granger, and brand-price conjoint studies that isolate how much of the purchase decision brand equity drives versus product attributes versus price. The deliverable is a pricing recommendation tied to brand strength data, not just competitive price benchmarks.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41214\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Differentiation Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank\" target=\"_blank\" >Brand Differentiation Market Research<\/a><\/h4><div class=\"pt-cv-content\">The best advantage Brand Differentiation Market Research offers is price …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-merkdifferentiatie\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42580\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Extension Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Extension Market Research<\/a><\/h4><div class=\"pt-cv-content\">Businesses can obtain valuable insights about expanding to other regions …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-extension-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14242\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Market Research<\/a><\/h4><div class=\"pt-cv-content\">Products develop and evolve, but a brand lives on. Discover …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"42582\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Measurement Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Measurement Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand measurement market research is key to enhancing brand perception …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-measurement-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41219\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Positioning Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Brand Positioning Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand Positioning relates to the unique value that a brand …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/merkpositionering-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"41766\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Tracking Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Tracking Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand tracking market research helps business brands by conducting surveys, …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-tracking-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"11783\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Branding & Customer Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank\" target=\"_blank\" >Branding & Customer Research<\/a><\/h4><div class=\"pt-cv-content\">Branding and Customer research discovers new insights that can drive …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31864\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Centricity Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank\" target=\"_blank\" >Customer Centricity Market Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Customer Centricity Market Research can transform your company …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantgerichtheid\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31447\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Discovery Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank\" target=\"_blank\" >Customer Discovery Market Research<\/a><\/h4><div class=\"pt-cv-content\">We provide Customer Discovery Market Research to help you find …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-klantontdekking\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16152\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Journey Mapping\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank\" target=\"_blank\" >Customer Journey Mapping<\/a><\/h4><div class=\"pt-cv-content\">Journey Mapping identifies opportunities for growth, Customer Satisfaction and Customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"53558\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer-Based Brand Equity Model Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank\" target=\"_blank\" >Customer-Based Brand Equity Model Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer-Based Brand Equity Model Market Research How can brands ensure …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-op-de-klant-gebaseerd-merkvermogensmodel\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"26569\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Influencer Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Influencer Market Research<\/a><\/h4><div class=\"pt-cv-content\">Influencers are social leaders who build large followings and communities …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"15334\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-7.jpg\" class=\"pt-cv-thumbnail pull-left cvp-substitute\" alt=\"Lifecycle Market Research\" title=\"\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank\" target=\"_blank\" >Lifecycle Market Research<\/a><\/h4><div class=\"pt-cv-content\">Lifecycle Management involves managing elements of a product or customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/levenscyclusbeheer\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"27373\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Omnichannel Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Omnichannel Market Research<\/a><\/h4><div class=\"pt-cv-content\">Optimizing multiple customer touchpoints provides new opportunities for Customer Engagement …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/omnichannel-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"39539\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Packaging Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank\" target=\"_blank\" >Packaging Market Research<\/a><\/h4><div class=\"pt-cv-content\">Packaging Market Research Packaging is also known as the packing …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-verpakking\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"26524\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Rebranding Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank\" target=\"_blank\" >Rebranding Market Research<\/a><\/h4><div class=\"pt-cv-content\">Strong brands outperform competitor brands. What happens when your brand …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/rebranding-marktonderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16544\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Retail Market Research | In-Store Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank\" target=\"_blank\" >Retail Market Research | In-Store Market Research<\/a><\/h4><div class=\"pt-cv-content\">We conduct store audits, store intercepts, shop alongs, and ethnographic …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"18888\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Shop-Along Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank\" target=\"_blank\" >Shop-Along Market Research<\/a><\/h4><div class=\"pt-cv-content\">Shop-Along Market Research examines actual shopping behavior rather than behavior …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"24285\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Store Layout Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank\" target=\"_blank\" >Store Layout Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Store Layout Mapping can maximize profits and customer …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"31802\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Story Telling Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank\" target=\"_blank\" >Story Telling Market Research<\/a><\/h4><div class=\"pt-cv-content\">Discover how Story Telling Market Research can enhance your performance …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-naar-verhalen-vertellen\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"24715\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Video Ethnography Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank\" target=\"_blank\" >Video Ethnography Research<\/a><\/h4><div class=\"pt-cv-content\">SIS conducts video ethnography with consumers worldwide. \u00a0This allows you …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"38147\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/wat-is-influencermarketing\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"What is Influencer Marketing? Social Media Marketing?\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/wat-is-influencermarketing\/\" class=\"_blank\" target=\"_blank\" >What is Influencer Marketing? Social Media Marketing?<\/a><\/h4><div class=\"pt-cv-content\">Contact us today to bring your Influencer Marketing campaign to …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/wat-is-influencermarketing\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Lees Verder<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding & Customer Research | SIS International Brand & Customer Intelligence Brand Research That Measures What Buyers Do, Not What Focus Groups Say Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand … <a title=\"Branding & Customer Research Solutions Page\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/nl\/branding-customer-research-solutions-page\/\" aria-label=\"Lees meer over Branding & Customer Research Solutions Page\">Lees meer<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84487","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Branding & Customer Research | SIS International Brand & Customer Intelligence Brand Research That Measures What Buyers Do, Not What Focus Groups Say Focus groups say they prefer your brand. Then they buy the competitor at shelf. The gap between stated preference and purchase behavior is where brand strategy fails. SIS International combines qualitative brand…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=84487"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487\/revisions"}],"predecessor-version":[{"id":85194,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84487\/revisions\/85194"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=84487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}