{"id":50194,"date":"2024-06-17T18:47:57","date_gmt":"2024-06-17T22:47:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=50194"},"modified":"2025-07-13T22:07:03","modified_gmt":"2025-07-14T02:07:03","slug":"customer-insights","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-insights\/","title":{"rendered":"Klantinzichten"},"content":{"rendered":"<div class=\"gb-container gb-container-a76c6499\">\n<div class=\"gb-container gb-container-ec28d069\">\n\n<h2 style=\"background: linear-gradient(to right, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); background: -webkit-linear-gradient(left, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; font-size: 2.5rem; font-weight: 700; line-height: 1.2; display: inline-block; margin: 0;\">SIS Customer Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understanding your customers is the bedrock of any successful business strategy<\/strong>&#8230; But what exactly are customer insights, and why should businesses care?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why customer insights help businesses to create more personalized and effective strategies.that deeply understand what drives customer behavior.<\/p>\n\n<\/div>\n<div class=\"gb-shapes\"><div class=\"gb-shape gb-shape-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 360\" preserveaspectratio=\"none\"><path d=\"M1200 360H0V0l1200 348z\"\/><\/svg><\/div><\/div><\/div>\n\n<div class=\"gb-container gb-container-2a916115\">\n\n<h2 class=\"wp-block-heading\"><strong>How SIS International Research Utilizes Customer Insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use various methods to gather customer insights, including surveys, focus groups, and social media analysis. They provide clients with detailed reports and actionable recommendations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can get information about Customer &amp; Customer Insights for all sectors from our articles below or <strong>contact us today<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a9ef5061 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14253 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/consumer-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/consumer-market-research\/\">Marktonderzoek voor consumenten, voor slimmere zakelijke beslissingen.<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Consumer Research provides insights, data and strategies on Buyer Behavior, Needs and Attitudes. <\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46987 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/new-customer-segment-development\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/new-customer-segment-development\/\">Ontwikkeling van een nieuw klantsegment<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">New customer segment development identifies and targets previously untapped markets or demographics for a business&#8217;s products or services.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46852 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/brand-marketing-toolkit-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/brand-marketing-toolkit-market-research\/\">Toolkit voor merkmarketing: marktonderzoek<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Brand marketing toolkit market research involves analyzing tools, strategies, and tactics to promote the brand effectively.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46819 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-retention-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-retention-market-research\/\">Marktonderzoek naar klantenbehoud<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Customer retention market research aims to understand what influences customer loyalty and identify strategies to increase retention rates.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46822 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-lifetime-value-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-lifetime-value-market-research\/\">Marktonderzoek naar de klantlevenswaarde<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Customer lifetime value market research measures the total value a customer brings to a business over a lifetime.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-16318 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/focus-group-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/focus-group-market-research\/\">Focusgroep Marktonderzoek<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">We provide respondent recruitment for Focus Groups, In-Depth Interviews, and Online Qualitative research.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14660 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/qualitative-quantitative-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/qualitative-quantitative-research-solutions\/\">Kwalitatieve en kwantitatieve onderzoeksoplossingen<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">SIS helps companies make sense of a dynamic, global business landscape with Qualitative and Quantitative Market Research solutions.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14650 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/branding-and-customer-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/branding-and-customer-research-solutions\/\">Branding en klantonderzoeksoplossingen<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Establishing a unique brand identity is essential.  We provide insights, tools and strategies to build your brand.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14255 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/consumer-packaged-goods-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/consumer-packaged-goods-research\/\">Onderzoek naar consumptiegoederen<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Lees meer over onderzoek naar consumptiegoederen en hoe u uw winst en bedrijfsprestaties kunt verbeteren.<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SIS Customer Insights Understanding your customers is the bedrock of any successful business strategy&#8230; But what exactly are customer insights, and why should businesses care? Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions. That&#8217;s &#8230; <a title=\"Klantinzichten\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/nl\/solutions\/customer-insights\/\" aria-label=\"Lees meer over Customer Insights\">Lees meer<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/50194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=50194"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/50194\/revisions"}],"predecessor-version":[{"id":61494,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/50194\/revisions\/61494"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=50194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}