{"id":46779,"date":"2024-03-12T20:30:16","date_gmt":"2024-03-13T00:30:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46779"},"modified":"2026-01-26T18:08:36","modified_gmt":"2026-01-26T23:08:36","slug":"unbanked-consumer-market-research-strategy-consulting","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/unbanked-consumer-market-research-strategy-consulting\/","title":{"rendered":"Marktonderzoek en strategieconsultancy voor consumenten zonder bankrekening"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktonderzoek en strategieconsultancy voor consumenten zonder bankrekening<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dc56d669\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dc56d669\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Uruguay (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In today&#8217;s rapidly evolving financial landscape, a significant segment of the population remains underserved by traditional banking institutions. Who are these individuals, and what opportunities lie in understanding their needs? Unbanked consumer market research and strategy consulting explore this market to unlock new business opportunities and grow profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Unbanked Consumer Market<\/h2>\n\n\n\n<p>The unbanked consumer market comprises individuals who lack access to mainstream banking services such as checking and savings accounts, credit cards, and loans. These individuals often belong to marginalized communities, including low-income households, rural populations, immigrants, and minorities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of Unbanked Consumer Market Research and Strategy Consulting<\/h2>\n\n\n\n<p>By conducting unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/multiple-constituencies-indirect-influencers-in-consumer-purchasing\/\" title=\"Meerdere be\u00efnvloeders bij consumentenaankopen\"  data-wpil-monitor-id=\"2286\">consumer market research and strategy<\/a> consulting, businesses and policymakers can identify barriers to financial inclusion and develop strategies to expand access to banking services for underserved communities. Promoting financial inclusion benefits individuals by providing them with essential tools for managing their finances, stimulating economic growth, and reducing inequality at a societal level.<\/p>\n\n\n\n<p>Businesses and policymakers can contribute to poverty alleviation, social mobility, and sustainable development by promoting financial inclusion and empowering underserved communities. Investing in research and consulting efforts to understand and address the challenges faced by <a href=\"https:\/\/www.sisinternational.com\/nl\/b2b-prijsstrategie-onderzoek\/\" title=\"B2B-prijsstrategieonderzoek\"  data-wpil-monitor-id=\"1649\">unbanked consumers is a sound business strategy<\/a> and a moral imperative with far-reaching societal benefits.<\/p>\n\n\n\n<p>Moreover, the unbanked consumer market allows businesses to innovate and adapt to changing consumer preferences and market dynamics. However, it has several other benefits for businesses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ge\u00efnformeerde besluitvorming:<\/strong> By conducting thorough Unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/koreaanse-popmarktonderzoek-k-pop\/\" title=\"Koreaans popmarktonderzoek | K-pop\"  data-wpil-monitor-id=\"2633\">consumentenmarktonderzoek<\/a> and strategy consulting, businesses gain valuable insights into consumer needs, preferences, and behaviors.<\/li>\n\n\n\n<li><strong>Targeted Solutions:<\/strong> Understanding unbanked consumers&#8217; unique needs and challenges allows businesses to develop targeted solutions that address their specific requirements.<\/li>\n\n\n\n<li><strong>Market Differentiation:<\/strong> Businesses prioritizing the unbanked consumer market can differentiate themselves from competitors by offering innovative and inclusive financial solutions.<\/li>\n\n\n\n<li><strong>Social Impact:<\/strong> Engaging in research and <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/b2b2c-market-research\/\" title=\"B2B2C Market Research\"  data-wpil-monitor-id=\"2155\">consulting initiatives focused on the unbanked consumer<\/a> market allows businesses to contribute positively to society by promoting financial inclusion and empowerment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Uses Unbanked Consumer Market Research and Strategy Consulting<\/h2>\n\n\n\n<p>Financial Institutions: Banks, credit unions, and other financial institutions use unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/de-neurobiologische-basis-van-consumentenkeuze\/\" title=\"Marktonderzoek naar consumentenneuromarketing\"  data-wpil-monitor-id=\"2652\">consumentenmarktonderzoek<\/a> to better understand the needs and preferences of underserved populations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Government Agencies:<\/strong> Government agencies responsible for financial regulation and social welfare programs rely on unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/millennials-werven-en-behouden-op-de-werkvloer\/\" title=\"Marktonderzoek naar millenial-werknemers\"  data-wpil-monitor-id=\"2728\">consumentenmarktonderzoek<\/a> to inform policy development and implementation.<\/li>\n\n\n\n<li><strong>Nonprofit Organizations:<\/strong> Nonprofit organizations dedicated to social impact and community development leverage <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/non-profit-marktonderzoek\/\" title=\"Marktonderzoek voor non-profitorganisaties\"  data-wpil-monitor-id=\"4802\">unbanked consumer market<\/a> research to design and implement programs that address the needs of underserved communities.<\/li>\n\n\n\n<li><strong>Technology Providers:<\/strong> Technology companies specializing in financial services and digital <a href=\"https:\/\/www.sisinternational.com\/nl\/smartphone\/\" title=\"Smartphonemarktonderzoek\"  data-wpil-monitor-id=\"2881\">solutions use unbanked consumer market research<\/a> to develop innovative technologies and platforms that cater to the needs of unbanked populations.<\/li>\n\n\n\n<li><strong>Investors and Funders: <\/strong>Investors and funders interested in social impact investing and philanthropy rely on unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/consumer-goods-market-research\/\" title=\"Marktonderzoek naar consumptiegoederen\"  data-wpil-monitor-id=\"6269\">consumentenmarktonderzoek<\/a> to identify investment opportunities that align with their values and objectives.<\/li>\n\n\n\n<li><strong>Academische en onderzoeksinstellingen:<\/strong> Academic researchers and research institutions conduct studies and analyses on the <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/balanced-scorecard-market-research\/\" title=\"Balanced Scorecard Market Research\"  data-wpil-monitor-id=\"2259\">unbanked consumer<\/a> market to advance knowledge and understanding of financial inclusion and inequality.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Critical Success Factors for Successful Unbanked Consumer Market Research and Strategy Consulting<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9a25d45f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9a25d45f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Paraguay (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Achieving success in unbanked consumer <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/pet-care-market-research\/\" title=\"Marktonderzoek naar huisdierenverzorging\"  data-wpil-monitor-id=\"6327\">market research and strategy consulting requires careful<\/a> attention to several critical factors. Here are key considerations for ensuring the effectiveness and impact of such initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In-depth Understanding:<\/strong> A deep understanding of unbanked consumers&#8217; unique needs, challenges, and behaviors is essential for conducting meaningful research and developing effective strategies. Investing time and resources in comprehensive data collection, analysis, and interpretation enables stakeholders to gain insights into the underlying drivers of financial exclusion and identify opportunities for intervention.<\/li>\n\n\n\n<li><strong>Betrokkenheid van belanghebbenden:<\/strong> Engaging stakeholders from diverse backgrounds, including policymakers, financial institutions, nonprofit organizations, community leaders, and unbanked consumers themselves, is crucial for ensuring the relevance, legitimacy, and sustainability of research and consulting initiatives.<\/li>\n\n\n\n<li><strong>Data Privacy and Ethics:<\/strong> Respecting the privacy and autonomy of <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/data-visualization-consulting\/\" title=\"Data Visualisatie Consulting\"  data-wpil-monitor-id=\"5838\">unbanked consumers is paramount in conducting research<\/a> and consulting activities. Adhering to ethical principles, such as informed consent, confidentiality, and data protection, safeguards the rights and interests of research participants and fosters trust and credibility in the research process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mogelijkheden<\/h2>\n\n\n\n<p>Businesses can leverage <a href=\"https:\/\/www.sisinternational.com\/nl\/sociale-media-in-het-kleinbedrijf\/\" title=\"Sociale mediastrategie\u00ebn voor kleine bedrijven\"  data-wpil-monitor-id=\"2221\">unbanked consumer market research and strategy<\/a> consulting to drive innovation, expand market reach, and create social impact. Here are key opportunities for companies in this space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Productinnovatie:<\/strong> Conducting unbanked <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/packaging-intelligence\/\" title=\"Consumer Packaging Strategy Solutions\"  data-wpil-monitor-id=\"6769\">consumer market research and strategy<\/a> consulting can inspire product innovation. Businesses can develop tailored financial products and services, such as mobile banking apps, microfinance solutions, and digital payment platforms, to meet the unique needs of unbanked populations.<\/li>\n\n\n\n<li><strong>Marktuitbreiding:<\/strong> The unbanked consumer market represents a large and underserved population segment. Targeting this market allows businesses to expand their customer base and increase revenue streams. Investing in research and consulting to understand the nuances of the <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/reizen-toerisme-gastvrijheid-consulting\/hospitality-marketing-consulting\/\" title=\"Consultancy voor marketing in de gastvrijheidssector\"  data-wpil-monitor-id=\"3014\">unbanked consumer<\/a> market enables businesses to tailor their marketing strategies and product offerings to effectively reach and serve this demographic.<\/li>\n\n\n\n<li><strong>Samenwerkingsmogelijkheden:<\/strong> Collaboration with government agencies, nonprofit organizations, and fintech startups presents businesses with opportunities to amplify their impact in the unbanked consumer market.\u00a0<\/li>\n\n\n\n<li><strong>Corporate Social Responsibility (CSR):<\/strong> Initiatives to promote financial inclusion align with corporate social responsibility (CSR) goals and values. Businesses can demonstrate their commitment to social impact by investing in research and consulting to understand and address the needs of unbanked consumers.<\/li>\n\n\n\n<li><strong>Emerging Markets:<\/strong> Many unbanked consumers reside in emerging markets and developing economies with significant growth potential. Businesses that invest in understanding the dynamics of these markets and develop strategies tailored to local contexts can capitalize on emerging opportunities and gain a competitive advantage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How SIS International\u2019s Unbanked Consumer Market Research and Strategy Consulting Help Businesses<\/h2>\n\n\n\n<p>At SIS, we distinguish ourselves through our commitment to excellence, innovation, and social impact in unbanked consumer market research and strategy consulting. Here are key aspects that set us apart:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deskundigheid en ervaring:<\/strong> With decades of experience in market research and consulting, SIS International brings a wealth of expertise and knowledge to our engagements in the unbanked consumer market. Our team of industry experts, researchers, and consultants has a deep understanding of the financial inclusion landscape.<\/li>\n\n\n\n<li><strong>Ge\u00efntegreerde aanpak:<\/strong> Our integrated approach to research and consulting enables us to provide end-to-end solutions that address the full spectrum of challenges and opportunities in the <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/reizen-toerisme-gastvrijheid-consulting\/rooftop-restaurant-marketing-consulting\/\" title=\"Marketingadvies voor dakrestaurants\"  data-wpil-monitor-id=\"4538\">unbanked consumer<\/a> market. From market assessment and opportunity analysis to strategy development and implementation support, we offer a comprehensive suite of services to guide clients through every stage of their journey towards financial inclusion.<\/li>\n\n\n\n<li><strong>Innovatie en technologie:<\/strong> We leverage cutting-edge technologies and innovative methodologies to deliver timely, accurate, actionable insights. From advanced analytics and data visualization tools to mobile research platforms and virtual focus groups, we harness the power of technology to enhance the quality and efficiency of our research and consulting engagements.<\/li>\n\n\n\n<li><strong>Commitment to Social Impact:<\/strong> Bij <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">SIS Internationaal Onderzoek<\/a>, we are driven by a commitment to social impact and corporate social responsibility. We believe in using our expertise and resources to make a positive difference in the lives of unbanked consumers and underserved communities. Through our research and consulting initiatives, we strive to promote financial inclusion, empower individuals, and create lasting social change.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Onze vestigingslocatie in New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Over SIS Internationaal<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Marktonderzoek en strategische consultancy voor consumenten zonder bankrekening brengt barri\u00e8res voor financi\u00eble inclusie in kaart en vergroot de toegang tot bankdiensten.<\/p>","protected":false},"author":1,"featured_media":66376,"parent":27462,"menu_order":74,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46779","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/46779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=46779"}],"version-history":[{"count":26,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/46779\/revisions"}],"predecessor-version":[{"id":80348,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/46779\/revisions\/80348"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/66376"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=46779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}