{"id":44253,"date":"2023-12-04T12:21:22","date_gmt":"2023-12-04T17:21:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=44253"},"modified":"2026-05-05T16:08:25","modified_gmt":"2026-05-05T20:08:25","slug":"kpi-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/kpi-market-research\/","title":{"rendered":"KPI Market Research for Industrial Leaders | SIS"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/primary-custom-research-2\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">KPI-marktonderzoek<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-f2df314d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f2df314d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Quantitative research (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n<p>Key Performance Indicators (KPIs) are not just mere metrics. They are the vital signs of a company&#8217;s health and efficiency \u2013 and KPI market research delves into understanding these indicators, offering businesses a lens through which they can assess and enhance their performance.<\/p>\n<\/p>\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0b2cca7cbbf3a9498815de63f28d138f is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-6472b6eeaa36ce2e194e3b48fd1cf803\" style=\"font-size:16px\" id=\"rank-math-toc\">\n<h2><strong>T<\/strong>able of Contents<\/h2>\n<nav>\n<ul>\n<li class=\"\"><a href=\"#understanding-kpi-market-research\">Understanding KPI Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#why-is-kpi-market-research-so-important\">Why Is KPI Market Research So Important?<\/a><\/li>\n<li class=\"\"><a href=\"#kpi-market-research-methods\">KPI Market Research Methods<\/a><\/li>\n<li class=\"\"><a href=\"#who-uses-kpi-market-research\">Who Uses KPI Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#when-to-conduct-this-market-research\">When to Conduct This Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#critical-success-factors-for-a-successful-kpi-market-research\">Critical Success Factors for a Successful KPI Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#expected-results-from-sis-internationals-kpi-market-research\">Expected Results from SIS International&#8217;s KPI Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#opportunities\">Mogelijkheden<\/a><\/li>\n<li class=\"\"><a href=\"#challenges\">Uitdagingen<\/a><\/li>\n<li class=\"\"><a href=\"#prospects-of-kpi-market-research\">Prospects of KPI Market Research<\/a><\/li>\n<li class=\"\"><a href=\"#how-sis-internationals-kpi-market-research-helps-businesses\">Reasons to Grow Your Business in the Alberta Market<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h1>KPI Market Research: How Industrial Leaders Build Metrics That Drive Growth<\/h1>\n<p>The best industrial firms treat KPIs as instruments of strategy, not artifacts of reporting. KPI Market Research is the discipline of designing, calibrating, and validating those instruments against external market reality.<\/p>\n<p>Most Fortune 500 industrial operators inherit dashboards built for the prior decade. Volume, on-time delivery, gross margin. These remain useful but no longer separate winners from the field. The leaders are rewiring measurement around aftermarket revenue strategy, installed base analytics, and supplier qualification audit signals that predict where margin and share will sit two years out.<\/p>\n<h2>Why KPI Market Research Outperforms Internal Benchmarking<\/h2>\n<p>Internal benchmarking tells a manufacturer how it performs against last quarter. KPI Market Research tells it how it performs against the buyer&#8217;s alternatives. The distinction matters because procurement teams at Caterpillar, Siemens, and Honeywell evaluate suppliers on metrics the supplier rarely tracks: total cost of ownership over a seven-year horizon, predictive maintenance integration, and bill of materials transparency.<\/p>\n<p>A KPI built without external calibration drifts. Operations teams celebrate a 94% on-time rate while OEM procurement analysis at the customer reveals competitors clearing 97%. The gap is invisible from inside the plant. KPI Market Research closes it by anchoring every metric to a buyer-defined threshold, a competitor benchmark, or a regulatory floor.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><\/p>\n<p><span class=\"sis-injected-quote\" data-sis-injected=\"quote\" style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, industrial suppliers that recalibrate their KPI architecture against customer-side procurement scorecards typically uncover three to five metrics where internal performance is celebrated yet competitively below median.<\/span> The pattern holds across powertrain components, process automation, and specialty chemicals.<\/p>\n<p><\/span><\/p>\n<h2>The Four Layers of a Decision-Grade KPI Framework<\/h2>\n<p>A KPI framework that survives boardroom scrutiny operates in four layers. Each layer answers a different question and draws on a different evidence base.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Layer<\/th>\n<th>Question Answered<\/th>\n<th>Evidence Source<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Operational<\/td>\n<td>Are we executing?<\/td>\n<td>Internal ERP, MES, quality systems<\/td>\n<\/tr>\n<tr>\n<td>Competitive<\/td>\n<td>Are we winning vs. alternatives?<\/td>\n<td>Win\/loss analysis, competitive intelligence<\/td>\n<\/tr>\n<tr>\n<td>Customer<\/td>\n<td>Are we earning preference?<\/td>\n<td>B2B expert interviews, VOC programs<\/td>\n<\/tr>\n<tr>\n<td>Markt<\/td>\n<td>Are we positioned for the next cycle?<\/td>\n<td>Market entry assessments, installed base analytics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>Most industrial dashboards over-index on Layer 1 and under-invest in Layers 3 and 4. The result is a metrics suite that explains last quarter perfectly and predicts next year poorly. The fix is structural, not cosmetic. It requires primary research feeding the upper layers on a defined cadence.<\/p>\n<h2>Where KPI Market Research Creates Compounding Advantage<\/h2>\n<p>Three applications generate disproportionate return for industrial operators.<\/p>\n<p><strong>Aftermarket revenue strategy.<\/strong> OEMs typically capture 25 to 45% of lifetime revenue from parts and service, yet measure aftermarket KPIs with the same tools used for new equipment sales. KPI Market Research separates the two. Attach rate, service contract renewal, and time-to-quote on legacy SKUs become first-class metrics calibrated against installed base analytics from the field.<\/p>\n<p><strong>Supplier qualification audit cycles.<\/strong> Tier-one suppliers to firms like Bosch and Emerson now compete on audit-readiness as much as price. A KPI suite that tracks first-pass audit yield, corrective action close-out time, and PPAP submission accuracy becomes a commercial weapon, not a compliance burden.<\/p>\n<p><strong>Reshoring feasibility decisions.<\/strong> Boards approving North American or European capacity expansions need KPIs that bridge cost engineering and market intelligence. Landed cost, lead-time variance, and customer-stated willingness to pay a domestic premium belong on the same scorecard. They rarely are.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><\/p>\n<p>SIS International&#8217;s B2B expert interviews with senior procurement and operations leaders across industrial verticals consistently surface the same finding: the KPIs that predict supplier retention are not the KPIs most suppliers report. The disconnect creates a measurable opportunity for firms that close it first.<\/p>\n<p><\/span><\/p>\n<h2>Methodology: How Leading Firms Build KPI Architecture<\/h2>\n<p>The construction sequence matters. Firms that produce durable KPI systems follow a discipline that pulls from primary research before instrumentation, not after.<\/p>\n<p>It begins with structured interviews of 15 to 30 buyers across the relevant segment. The objective is to extract the buyer&#8217;s actual decision criteria, not the supplier&#8217;s assumed criteria. Competitive intelligence then maps how the top three to five alternatives perform against those criteria. Voice of Customer programs validate the criteria at scale. Only then does the KPI definition phase begin.<\/p>\n<p>This sequence is the inverse of how most internal teams operate. Internal teams start with available data and reverse-engineer KPIs from what the systems can produce. KPI Market Research starts with what the market rewards and works back to instrumentation. The data gaps that emerge become the research roadmap.<\/p>\n<h2>The Governance Layer Most Firms Underbuild<\/h2>\n<p>A KPI framework decays without governance. The decay shows up as metric proliferation, definitional drift, and dashboard fatigue at the operating committee level. Industrial leaders that sustain KPI discipline assign three roles explicitly: a metric owner accountable for the number, a data steward accountable for the input, and a research partner accountable for external recalibration on a fixed cycle.<\/p>\n<p>The recalibration cadence is the variable most often set incorrectly. Quarterly is too frequent for market-layer metrics and triggers noise. Annual is too slow for competitive-layer metrics in fast-moving categories. The defensible cadence is layer-specific: operational metrics monthly, competitive metrics semi-annually, customer metrics annually, market metrics every 18 to 24 months with trigger-based interim refreshes.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><\/p>\n<p>Across SIS International&#8217;s competitive intelligence engagements in industrial sectors, firms that adopt layer-specific recalibration cycles report measurably tighter alignment between forecast and actual on multi-year capital decisions. The cadence discipline matters more than the sophistication of any single metric.<\/p>\n<p><\/span><\/p>\n<h2>Connecting KPI Market Research to Capital Allocation<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-481fe2a2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Quantitative research (21)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-21-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The CFO test for any KPI framework is whether it changes capital allocation. If the metrics suite produces the same investment decisions the firm would have made without it, the framework is decorative. KPI Market Research earns its place by surfacing reallocation signals before they appear in financial results.<\/p>\n<p>Examples from industrial practice. A predictive maintenance KPI calibrated against customer-stated downtime tolerance flags a service-tier gap a year before contract churn shows in revenue. An installed base analytics KPI on competitor displacement rate identifies a category where defensive pricing is destroying margin without preserving share. A reshoring feasibility KPI on lead-time premium reveals a customer segment willing to pay 8 to 12% above offshore pricing for guaranteed delivery windows.<\/p>\n<p>These are the signals that justify the research investment. KPI Market Research, executed properly, is not an overhead function. It is the early warning system that lets capital move before the market forces it to.<\/p>\n<h2>Key Questions<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-31dbffed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Quantitative research (1d4) (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">Over SIS Internationaal<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\">SIS Internationaal<\/a> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit. <a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\">Neem contact met ons op<\/a> voor uw volgende marktonderzoeksproject.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/kpi-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/kpi-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/kpi-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/kpi-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"nl-NL\" href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/kpi-market-research\/\" 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bedrijven hun prestaties objectief meten, waardoor ze beslissingen kunnen nemen op basis van data.<\/p>","protected":false},"author":1,"featured_media":67035,"parent":14514,"menu_order":408,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/44253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=44253"}],"version-history":[{"count":13,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/44253\/revisions"}],"predecessor-version":[{"id":87462,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/44253\/revisions\/87462"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/67035"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=44253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}