{"id":41464,"date":"2023-02-12T01:45:44","date_gmt":"2023-02-12T01:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41464"},"modified":"2025-10-20T22:59:09","modified_gmt":"2025-10-21T02:59:09","slug":"extreme-persona-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/extreme-persona-research\/","title":{"rendered":"Extreem Persona Onderzoek"},"content":{"rendered":"

Extreem Persona Onderzoek<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Personas are a tool that consists of creating fictional characters. Researchers create them based on common traits of people like each other. Thus, they make an archetype.<\/p>\n\n\n\n

Extreme personas are archetypes of people with unique traits. Another key point is that they represent special or rare groups. We can identify three groups of extreme personas:<\/p>\n\n\n\n

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  1. The multi-minority: This persona is a character who belongs to several groups. Each of these groups is a minority in society. The most classic is a Black woman who is also a lesbian and disabled.<\/li>\n\n\n\n
  2. The Hard Lifer: This persona has a violent and heavy past that impacts needs and behaviors. An example is a widowed father. This father is also a cancer survivor, working nights at minimum wage.<\/li>\n\n\n\n
  3. The toxic persona: This persona displays harmful behaviors. They project these behaviors onto the products they use. The three best-known types are:<\/li>\n<\/ol>\n\n\n\n