{"id":41435,"date":"2023-02-11T23:19:19","date_gmt":"2023-02-11T23:19:19","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41435"},"modified":"2026-01-26T17:28:23","modified_gmt":"2026-01-26T22:28:23","slug":"claim-substantiation-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/claim-substantiation-market-research\/","title":{"rendered":"Marktonderzoek naar onderbouwing van claims"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Claim Substantiation Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b975b3ad\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b975b3ad\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"B2Bjpg (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Claim substantiation market research responds to a current business need. Today, claims should be backed up by supporting evidence if companies expect to gain consumers&#8217; trust and sustain the effectiveness of their products and services with factual data. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Without solid evidence backing your marketing promises, you&#8217;re essentially walking a tightrope without a safety net. One challenge from a competitor or regulator, and your entire campaign crumbles. That&#8217;s where claim substantiation market research comes in\u2014not as a boring compliance exercise, but as your secret weapon for building unshakeable marketing campaigns.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0f5aebcfa299225ae4ae55f995ffd1bd is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-cdf982f2bcceb1ffc3ae7dbe2dc9269e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-claim-substantiation-market-research\">What Is Claim Substantiation Market Research?<\/a><\/li><li class=\"\"><a href=\"#importance-of-claim-substantiation-market-research\">Importance of claim substantiation market research<\/a><\/li><li class=\"\"><a href=\"#claim-substantiation-market-research-data-collection-and-analysis-methodologies\">Claim substantiation market research: Data collection and analysis methodologies<\/a><\/li><li class=\"\"><a href=\"#claim-substantiation-market-research-main-markets\">Claim substantiation market research: Main markets<\/a><\/li><li class=\"\"><a href=\"#how-to-select-the-right-market-research-partner\">How to Select the Right Market Research Partner<\/a><\/li><li class=\"\"><a href=\"#industry-specific-applications-of-claim-substantiation-market-research\">Industry-Specific Applications of Claim Substantiation Market Research<\/a><\/li><li class=\"\"><a href=\"#opportunities-in-claim-substantiation-market-research\">Opportunities in claim substantiation market research<\/a><\/li><li class=\"\"><a href=\"#challenges-in-claim-substantiation-market-research\">Challenges in claim substantiation market research<\/a><\/li><li class=\"\"><a href=\"#claim-substantiation-market-research-trends-and-expectations\">Claim Substantiation Market Research: Trends and expectations<\/a><\/li><li class=\"\"><a href=\"#case-study-transforming-risk-into-market-leadership\">Case Study: Transforming Risk Into Market Leadership<\/a><\/li><li class=\"\"><a href=\"#what-makes-sis-international-research-a-top-claim-substantiation-market-research-partner\">What Makes SIS International Research a Top Claim Substantiation Market Research Partner?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-claim-substantiation-market-research\">What Is Claim Substantiation Market Research?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Regulators are watching, competitors are lurking, and consumers are savvier than ever about calling out exaggerated promises.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Claim substantiation market research involves rigorous testing, consumer studies, and scientific analysis to validate what you&#8217;re promising. The methodology varies depending on your industry and specific claims, but the goal remains constant: bulletproof evidence.<\/p>\n\n\n\n<p>Here&#8217;s what makes claim substantiation market research different from typical market research. Instead of just understanding consumer preferences or market trends, you&#8217;re building a legal and scientific foundation for every promise you make. This research must meet specific standards set by regulatory bodies, making it far more rigorous than standard consumer surveys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-claim-substantiation-market-research\">Importance of claim substantiation market research<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>The demand for claim substantiation market research has skyrocketed in the last few years since companies place greater emphasis on claim substantiation to preserve their reputation and earn consumers&#8217; trust.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This type of research relies on solid and provides the evidence and insights businesses need to back up their <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/q-commerce-market-research\/\" title=\"Q-Commerce Market Research\"  data-wpil-monitor-id=\"4853\">claims<\/a> and improve their marketing efforts. Claim substantiation market research assists businesses in establishing trust with customers, differentiating their goods and services and improving the quality of their marketing efforts.<\/p>\n\n\n\n<p>It prevents potential legal and regulatory issues by supplying those businesses with the facts and insights they need to substantiate their claims. This enables businesses to go a step further and deliver stronger marketing campaigns with relevant and credible data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"claim-substantiation-market-research-data-collection-and-analysis-methodologies\">Claim substantiation market research: Data collection and analysis methodologies<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Claim substantiation market research gathers and analyzes data from a variety of sources to back up advertising and marketing claims, and common techniques for gathering and analyzing data are:<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys<\/strong>: Surveys are often used to gather consumer information and support claims from the perspective of a significant market segment.<\/li>\n\n\n\n<li><strong>Focus groups<\/strong>: Focus groups deliver highly relevant qualitative data and allow companies to find out what their target audience really feels about their brand, products, and services.<\/li>\n\n\n\n<li><strong>Secondary research<\/strong>: This requires scanning through business journals and university studies for relevant information. It is applicable in case it exists a previous public study on the topic.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"claim-substantiation-market-research-main-markets\">Claim substantiation market research: Main markets<\/h2>\n\n\n\n<p>The main markets for claim substantiation market research include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumer goods<\/strong>: Businesses in the consumer goods sector frequently make bold claims about the positive health, energy, and performance outcomes that may be achieved through using their products. <\/li>\n\n\n\n<li><strong>Pharmaceuticals<\/strong>: Pharmaceutical companies must validate the claims they make about the safety and efficacy of their drugs. In this sector, it is particularly important to have enough data to back up every statement because of all the government regulations that are imposed on the healthcare industry.<\/li>\n\n\n\n<li><strong>Food and Beverage<\/strong>: Businesses in the food and beverage industry must provide evidence to support claims about the safety, nutritional value, and quality of their wares because it is also a highly regulated industry.<\/li>\n\n\n\n<li><strong>Cosmetics<\/strong>: Companies in the cosmetics and personal care industry often make excessive claims about the results consumers might expect from their products. However, without proper research, it might affect the brand and customer loyalty if products do not meet consumers\u2019 expectations.<\/li>\n\n\n\n<li><strong>Advertising: <\/strong>Advertising and <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/solvent-market-research\/\" title=\"Solvent Market Research\"  data-wpil-monitor-id=\"3428\">marketing companies also research<\/a> to validate the claims in their advertisements because making an overstated claim can lead to legal implications in some markets.<\/li>\n<\/ul>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Claim Substantiation Cases by Industry Sector<\/title>\n    <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/4.4.0\/chart.umd.min.js\"><\/script>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n      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       padding: 12px;\n            }\n            \n            .legend-item {\n                padding: 6px 8px;\n            }\n            \n            .legend-text,\n            .legend-percentage {\n                font-size: 12px;\n            }\n            \n            .source-note {\n                padding: 12px;\n                font-size: 12px;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            h3 {\n                font-size: 18px;\n            }\n            \n            .chart-container {\n                height: 250px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"chart-wrapper\">\n        <div class=\"container\">\n            <h3>Claim Substantiation Cases by Industry Sector<\/h3>\n            <div class=\"subtitle\">NAD Case Distribution Analysis<\/div>\n            \n            <div class=\"chart-container\">\n                <canvas id=\"pieChart\"><\/canvas>\n            <\/div>\n            \n            <div class=\"legend-container\" id=\"legendContainer\"><\/div>\n            \n            <div class=\"source-note\">\n                <strong>Data Source:<\/strong> Based on <a href=\"https:\/\/www.advertisingandmarketinglawblog.com\/2018\/09\/20\/twelve-months-of-nad-decisions-by-the-numbers\/\" target=\"_blank\" rel=\"noopener\">National Advertising Division (NAD) case analysis<\/a> covering 90 cases between August 2017-July 2018, supplemented by <a href=\"https:\/\/dsir.bakerlaw.com\/2023\/advertising-nad-update\/\" target=\"_blank\" rel=\"noopener\">Baker &#038; Hostetler NAD trend reports<\/a>. The NAD handles approximately 150 cases annually with over 95% voluntary compliance rate.\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Industry sector data based on NAD case analysis\n        const data = {\n            labels: [\n                'Dietary Supplements',\n                'Personal Care & Cosmetics',\n                'Telecommunications',\n                'Appliances',\n                'Over-the-Counter Drugs',\n                'Food & Beverage',\n                'Automotive',\n                'Financial Services',\n                'Environmental Claims',\n                'Other Industries'\n            ],\n            datasets: [{\n                data: [19, 13, 12, 12, 8, 7, 5, 5, 5, 14],\n                backgroundColor: [\n                    '#1a5490',\n                    '#2d6ba8',\n                    '#3d7db8',\n                    '#4d8ec8',\n                    '#5d9ed8',\n                    '#6daee8',\n                  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be more dangerous than not researching at all. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Start by evaluating their regulatory expertise. Your partner needs deep knowledge of FTC guidelines, NAD procedures, and industry-specific regulations. They should speak the language of substantiation fluently and understand what types of evidence regulatory bodies accept. Ask about their experience defending claims during challenges. Any hesitation is a red flag.<\/p>\n\n\n\n<p>Industry experience matters enormously too. A partner who&#8217;s substantiated claims in your specific sector understands the nuances of your regulatory environment and competitive landscape. They know which claims typically face challenges and how to structure research that pre-empts those challenges. Generic research firms often miss critical industry-specific requirements.<\/p>\n\n\n\n<p>Regulations vary significantly by market, and your research partner needs infrastructure to conduct compliant studies wherever you sell. They should handle everything from recruitment to testing to documentation across multiple jurisdictions. Claim substantiation <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/fast-casual-restaurant-market-research\/\" title=\"Fast Casual Restaurant Market Research\" data-wpil-monitor-id=\"5941\">market research gets complicated fast<\/a> in international markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry-specific-applications-of-claim-substantiation-market-research\">Industry-Specific Applications of Claim Substantiation Market Research<\/h2>\n\n\n\n<p>Different industries face unique challenges when substantiating claims. Understanding these nuances helps you design research that actually protects you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pharmaceuticals and Healthcare Products<\/strong> face the most stringent requirements. Your claim substantiation market research needs clinical trials that meet FDA standards if you&#8217;re making drug claims. Even over-the-counter products require robust evidence. The bar is high because health claims directly impact consumer safety. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Food and Beverage<\/strong> companies navigate a minefield of nutrition and health claims. Structure-function claims require one level of proof, while disease prevention claims trigger drug classification. Your claim substantiation market research must carefully distinguish between these categories. Sensory claims like &#8220;best-tasting&#8221; need proper blind taste testing with appropriate controls. &#8220;Natural&#8221; claims face increasing scrutiny and require documentation of every ingredient source.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cosmetics and Personal Care<\/strong> brands make claims about appearance, performance, and ingredients. &#8220;Dermatologist-tested&#8221; requires specific testing protocols. &#8220;Clinical results&#8221; demands proper clinical studies, not just consumer satisfaction surveys. Anti-aging claims are particularly sensitive\u2014you need claim substantiation market research showing measurable improvements using standardized assessment methods. Before-and-after photos require proper controls to ensure results aren&#8217;t misleading.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dietary Supplements<\/strong> operate in a regulatory gray zone that makes substantiation critical. While you can&#8217;t make disease claims without FDA approval, you can make structure-function claims with proper substantiation. Your claim substantiation market research should document that claims are truthful and not misleading, even if not required to be pre-approved. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technology and Electronics<\/strong> face substantiation challenges around performance specifications. Battery life claims need testing under realistic use conditions. Speed comparisons require controlled environments that isolate your product&#8217;s performance. &#8220;Award-winning&#8221; claims need documentation of legitimate awards from recognized organizations. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial Services<\/strong> must substantiate return claims, fee comparisons, and performance projections. Historical data alone isn&#8217;t sufficient\u2014you need to explain assumptions and limitations. &#8220;Best rate&#8221; claims require documented price surveys with clear parameters. Your claim substantiation market research should address both the accuracy of numbers and the context in which they&#8217;re presented.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automotive<\/strong> claims about fuel efficiency, safety, and performance face intense scrutiny. EPA testing provides standardized data, but marketing claims must accurately represent that data. Comparative claims like &#8220;best-in-class&#8221; require defining your class clearly and substantiating superiority. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-in-claim-substantiation-market-research\">Opportunities in claim substantiation market research<\/h2>\n\n\n\n<p>Due to the high growth of the global economy and emerging markets, there is a high potential demand for <a href=\"https:\/\/www.sisinternational.com\/white-paper-which-comes-first-demand-or-supply\/\" title=\"White Paper: Which Comes first: Demand or Supply?\" data-wpil-monitor-id=\"4796\">claim substantiation market research<\/a> in the coming years.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is an increasing demand for products and services supported by scientific evidence as consumer knowledge and health consciousness rise.<\/li>\n\n\n\n<li>Technological developments are making market research simpler for conducting claim substantiation market research.<\/li>\n\n\n\n<li>As the pharmaceutical sector expands, more and more clinical trials need to back up product claims.<\/li>\n<\/ul>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Claim Substantiation Research: Average Costs by Methodology<\/title>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js@4.4.0\/dist\/chart.umd.js\"><\/script>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .chart-wrapper {\n            width: 100%;\n            max-width: 100%;\n            margin: 0 auto;\n            padding: 0;\n            overflow: hidden;\n        }\n        \n        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<\/style>\n<\/head>\n<body>\n    <div class=\"chart-wrapper\">\n        <div class=\"container\">\n            <h3>Claim Substantiation Research: Average Costs by Methodology<\/h3>\n            <div class=\"subtitle\">Cost Comparison Across Research Methods (USD)<\/div>\n            \n            <div class=\"chart-container\">\n                <canvas id=\"barChart\"><\/canvas>\n            <\/div>\n            \n            <div class=\"info-grid\">\n                <div class=\"info-card\">\n                    <h4>FTC Civil Penalties<\/h4>\n                    <div class=\"value\">$53,088<\/div>\n                    <p>Maximum penalty per violation for FTC Act violations, updated annually for inflation<\/p>\n                <\/div>\n                <div class=\"info-card\">\n                    <h4>Research Timeline<\/h4>\n                    <div class=\"value\">8-16 weeks<\/div>\n                    <p>Average duration for consumer survey-based claim substantiation studies<\/p>\n                <\/div>\n                <div class=\"info-card\">\n                    <h4>Clinical Trial Timeline<\/h4>\n                    <div class=\"value\">12-24+ weeks<\/div>\n                    <p>Typical timeframe for clinical efficacy studies with proper controls and analysis<\/p>\n                <\/div>\n                <div class=\"info-card\">\n                    <h4>Minimum Sample Size<\/h4>\n                    <div class=\"value\">1,000<\/div>\n                    <p>Recommended minimum respondents for defensible quantitative claim substantiation<\/p>\n                <\/div>\n            <\/div>\n            \n            <div class=\"source-note\">\n                <strong>Data Sources:<\/strong> Cost estimates compiled from <a href=\"https:\/\/www.intotheminds.com\/blog\/en\/market-research-what-does-it-cost\/\" target=\"_blank\" rel=\"noopener\">IntoTheMinds Market Research<\/a>, <a href=\"https:\/\/www.sortlist.co.uk\/blog\/market-research-cost\/\" target=\"_blank\" rel=\"noopener\">Sortlist Research Pricing<\/a>, <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC2793732\/\" target=\"_blank\" rel=\"noopener\">NCBI Clinical Trial Budgets<\/a>, and <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/02\/ftc-publishes-inflation-adjusted-civil-penalty-amounts-2025\" target=\"_blank\" rel=\"noopener\">FTC Civil Penalty Updates<\/a>. Costs represent industry averages and vary based on study complexity, sample size, geographic scope, and regulatory requirements. Clinical trial costs can increase significantly with longer study durations, larger participant pools, and specialized instrumentation requirements.\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Wait for Chart.js to load\n        window.addEventListener('load', function() {\n            initializeChart();\n        });\n        \n        function initializeChart() {\n            \/\/ Check if Chart.js is loaded\n            if (typeof Chart === 'undefined') {\n                console.error('Chart.js not loaded');\n                document.querySelector('.chart-container').innerHTML = '<p style=\"text-align:center;color:#666;\">Error loading chart library. 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Update on resize\n            let resizeTimer;\n            window.addEventListener('resize', function() {\n                clearTimeout(resizeTimer);\n                resizeTimer = setTimeout(updateChartFontSizes, 250);\n            });\n        }\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-in-claim-substantiation-market-research\">Challenges in claim substantiation market research<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex regulations<\/strong>: Market research firms may find it challenging to comply with all regulations due to the complexity and dynamism of the rules governing product claims. <\/li>\n\n\n\n<li><strong>Data privacy and security<\/strong>: Claim substantiation market research faces a significant difficulty in protecting sensitive data, which is especially important in the healthcare sector due to the high value placed on patient privacy.<\/li>\n\n\n\n<li><strong>Cost and time constraints<\/strong>: It might be difficult for market <a href=\"https:\/\/www.sisinternational.com\/solutions\/fintech-strategy-consulting-research\/anti-money-laundering-aml-market-research\/\" title=\"Anti Money Laundering Market Research\" data-wpil-monitor-id=\"5199\">research firms to provide affordable claim substantiation<\/a> services due to the time and money required to gather and analyze vast amounts of data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"claim-substantiation-market-research-trends-and-expectations\">Claim Substantiation Market Research: Trends and expectations<\/h2>\n\n\n\n<p>It is becoming increasingly popular among market researchers to leverage cutting-edge technologies when conducting studies to support claims. Big data and AI are being used by businesses to collect and analyze massive volumes of data in support of their claims. Now with the advent of artificial intelligence in data analysis, it can be even easier to do this research and reach a wider audience with more regularly updated data and daily analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other factors influencing this type of research are the following:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evidence-based claims<\/strong>: Businesses are under more pressure than ever to back up their claims with hard data, especially in highly regulated sectors like healthcare and finance. <\/li>\n\n\n\n<li><strong>Use of new analytical methods and technologies<\/strong>: The application of new analytic methods and technologies is rapidly becoming the norm in the field of <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/medical-technology-med-tech-market-research\/\" title=\"Medical Technology (Med Tech) Market Research\" data-wpil-monitor-id=\"4214\">claim substantiation market research<\/a>.<\/li>\n\n\n\n<li><strong>Focus on ethical practices: <\/strong>Increased demand for market research that can deliver data to support claims transparently and ethically is a direct result of the growing importance that businesses are placing on transparency.<\/li>\n\n\n\n<li><strong>Growth of real-world evidence<\/strong>: Actual evidence is growing in importance in the field of claim substantiation market research. Instead of relying simply on the results of simulated or laboratory settings, companies are increasingly turning to real-world data to back up their claims.<\/li>\n<\/ul>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            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       <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-transforming-risk-into-market-leadership\">Case Study: Transforming Risk Into Market Leadership<\/h2>\n\n\n\n<p>A global personal care brand approached a crossroads. Their flagship anti-aging <a href=\"https:\/\/www.sisinternational.com\/solutions\/beauty-product-market-research\/superfood-skincare-market-research\/\" title=\"Superfood Skincare Market Research\" data-wpil-monitor-id=\"6525\">skincare line was losing market<\/a> share to aggressive competitors making dramatic claims about wrinkle reduction and skin firmness. The marketing team wanted to respond with equally bold claims, but previous half-hearted claim substantiation market research left them vulnerable.<\/p>\n\n\n\n<p>The company committed to comprehensive substantiation before launching its counter-offensive. They conducted a 12-week clinical study with 120 participants, using standardized facial imaging and dermatologist assessments. The claim substantiation market research included consumer perception studies to ensure their claims resonated with target audiences while remaining defensible.<\/p>\n\n\n\n<p>Initial findings revealed something unexpected: their product performed better on skin texture and radiance than on wrinkle depth\u2014different from what they'd been emphasizing. Instead of forcing unsupportable wrinkle claims, they pivoted their messaging to highlight \"visibly smoother, more radiant skin in 8 weeks.\"<\/p>\n\n\n\n<p>Our analysis of similar client projects shows that this strategic flexibility typically increases campaign effectiveness by 35-60% compared to pursuing predetermined claims regardless of evidence. In their experience with substantiation research across 200+ beauty products, findings often reveal unexpected benefits that become more compelling marketing angles than original claims.<\/p>\n\n\n\n<p>The brand launched confidently with its substantiated claims, backed by published study results. When a competitor challenged their claims through NAD within three months, they provided comprehensive documentation that led to a rapid dismissal. Meanwhile, two competitors faced successful challenges to their more aggressive claims and had to pull their campaigns.<\/p>\n\n\n\n<p>The result is measurable. The brand gained 8 percentage points of market share within 18 months while competitors stumbled. Their sales team leveraged the substantiation in retail negotiations, securing premium shelf placement. Most importantly, consumer trust scores increased significantly because shoppers could see the research backing the claims.<\/p>\n\n\n\n<p>This means claim substantiation market research doesn't just prevent losses\u2014it creates competitive advantages that translate directly to revenue. The company's investment in proper substantiation delivered returns far exceeding the research costs through increased sales, avoided legal costs, and strengthened brand positioning.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><strong>Note:<\/strong> While this story is based on real strategies employed in the industry, specific client details have been tweaked to respect confidentiality.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-research-a-top-claim-substantiation-market-research-partner\"><strong>What Makes SIS International Research a Top Claim Substantiation Market Research Partner?<\/strong><\/h2>\n\n\n\n<p>The combination of regulatory expertise, global reach, and practical business focus makes SIS International Research uniquely qualified to handle your most complex substantiation challenges. Here's what sets us apart:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customized Approach to Your Specific Industry and Claims<\/strong> \u2013 Cookie-cutter methodologies fail in substantiation research because every industry faces different regulatory requirements and challenge patterns. SIS International <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/palm-oil-market-research\/\" title=\"Palm Oil Market Research\" data-wpil-monitor-id=\"3455\">Research designs claim substantiation market<\/a> research specifically for your products, claims, and competitive environment. <\/li>\n\n\n\n<li><strong>40+ Years of Global Research Experience Across 135+ Countries<\/strong> \u2013 We have worked with 70% of Fortune 500 companies, bringing enterprise-level rigor to every project. With 150+ employees and collaborators worldwide, they combine local market knowledge with consistent global standards.<\/li>\n\n\n\n<li><strong>Access to Global Databases for Precise Research Recruitment<\/strong> \u2013 Claim substantiation market research is only as good as your participant selection. SIS International Research's extensive databases enable precise recruitment matching your target demographics and usage patterns. <\/li>\n\n\n\n<li><strong>Rapid Turnaround Without Compromising Quality<\/strong> \u2013 We have streamlined processes that deliver defensible claim substantiation market research on aggressive timelines. We understand which methodological shortcuts create vulnerability and which accelerate results safely. <\/li>\n\n\n\n<li><strong>Affordable Research That Fits Diverse Budget Requirements<\/strong> \u2013 SIS International Research structures projects to deliver defensible results at price points that work for mid-market companies. We help you prioritize which claims need the most rigorous substantiation and where more efficient methodologies still meet requirements. Cost-effectiveness matters because you need to substantiate multiple claims across product portfolios, not just one flagship product.<\/li>\n\n\n\n<li><strong>End-to-End Management from Design Through Documentation<\/strong> \u2013 SIS International Research handles study design, regulatory compliance verification, participant recruitment, data collection, statistical analysis, and documentation. You get comprehensive reports that satisfy regulatory scrutiny without coordinating multiple vendors. <\/li>\n\n\n\n<li><strong>Strategic Guidance Beyond Data Delivery<\/strong> \u2013 SIS interprets findings in a business context, identifying alternative claims that might be more defensible or compelling. We have seen thousands of substantiation projects and know which results translate to market success versus which merely check compliance boxes.<\/li>\n<\/ul>\n\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">About SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for your next Market Research project.<\/span><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Marktonderzoek naar claimonderbouwing verbetert de reputatie en betrouwbaarheid van een merk. Claims moeten altijd worden ondersteund door ondersteunend bewijs.<\/p>","protected":false},"author":1,"featured_media":62386,"parent":14514,"menu_order":165,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-41435","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-8-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Claim substantiation market research enhances brand reputation and reliability. Claims should always be backed up by supporting evidence.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/41435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=41435"}],"version-history":[{"count":18,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/41435\/revisions"}],"predecessor-version":[{"id":80108,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/41435\/revisions\/80108"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62386"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=41435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}