{"id":40613,"date":"2022-06-08T13:17:11","date_gmt":"2022-06-08T13:17:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40613"},"modified":"2026-03-12T12:30:03","modified_gmt":"2026-03-12T16:30:03","slug":"b2b-strategic-content-white-paper-writing","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/b2b-marktonderzoek\/b2b-strategic-content-white-paper-writing\/","title":{"rendered":"B2B Strategic Content &amp; White Paper Writing Company"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-548648d5 gb-headline-text\">B2B Strategic Content &amp; White Paper Writing Company<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a09823\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a09823\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"B2B 2 (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-7a44ec9f6884a2b56cc26e6a3a76748f is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-5d0a26885a93fad471d7afbf8b310d97\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-b-2-b-content-writing\">Importance of B2B Content Writing<\/a><\/li><li class=\"\"><a href=\"#importance-of-b-2-b-white-papers\">Importance of B2B White Papers<\/a><\/li><li class=\"\"><a href=\"#opportunities-trends-and-new-technologies\">Opportunities, Trends, and New Technologies<\/a><\/li><li class=\"\"><a href=\"#how-market-research-helps\">Hoe marktonderzoek helpt<\/a><\/li><li class=\"\"><a href=\"#how-to-do-strategy-research-in-competitive-markets\">How to do Strategy Research in Competitive Markets<\/a><\/li><li class=\"\"><a href=\"#benefits-of-content-writing\">Benefits of Content Writing<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-b-2-b-content-writing\">Importance of B2B Content Writing<\/h2>\n\n\n\n<p>Savvy B2B marketers know that content writing is critical. It helps businesses to connect with modern customers. B2B buyers expect content marketing, and the B2B space is embracing it. Also, helpful content that shows your company\u2019s expertise can help to entice B2B buyers. Content marketing has proven to be cheaper. It is even more effective than other programs. And it&#8217;s more efficient!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-b-2-b-white-papers\">Importance of B2B White Papers<\/h2>\n\n\n\n<p>White papers have proved to be a flexible means of marketing the services of a business. These papers define an actual problem that customers are having and offer a verified solution to it. They cite facts and figures, showcase the company\u2019s expertise, and are reliable go-to pieces for customers who want answers. Many companies depend on white papers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-trends-and-new-technologies\">Opportunities, Trends, and New Technologies<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-38f4a3ae\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-38f4a3ae\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"B2Bjpg (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Community building is one of the opportunities that content marketing presents. You can use this strategy as a tool to nurture audiences. It\u2019s a no-brainer if you\u2019re always seeking audience participation.<\/p>\n\n\n\n<p>The content itself presents another opportunity. It\u2019s essential to craft content based on the specific phases of your customer\u2019s journey.<\/p>\n\n\n\n<p>Influencer marketing is yet another opportunity. It is good practice to develop relationships with influencers who can help promote your content.<\/p>\n\n\n\n<p>Companies need to pay attention to new content marketing technologies as they evolve. For example, you can use online tools such as SocialMention.com. This service tells you what customers are saying about your products and brand. It also gives you an idea of how they view your industry.<\/p>\n\n\n\n<p>Live video is another new technology that companies can use. You can leverage this technology to talk about industry topics. You can also use it to conduct interviews or advertise new product releases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-market-research-helps\">Hoe marktonderzoek helpt<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kwalitatief onderzoek<\/h3>\n\n\n\n<p>Qualitative research includes interviews with company decision-makers and experts, and with consumers. Its bases are attitudes, opinions, intentions, and beliefs. It deals with questions such as \u201chow\u201d and \u201cwhy.\u201d This type of research aims to comprehend why consumers act in a certain way or how they may react to a new product. Interviews and focus groups are standard techniques used to gather qualitative data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kwantitatief onderzoek<\/h3>\n\n\n\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/quantitative-market-research\/\"   title=\"Kwantitatief marktonderzoek\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"732\">Kwantitatief marktonderzoek<\/a> tends to be more structured than the qualitative approach. This difference is due to the statistical nature of quantitative analysis. Companies can use it to get a precise picture of their target market. They can choose a large section of respondents and provide them with a list of closed questions. The postal questionnaire is a conventional technique used to gather quantitative data. Other methods include online telephone calls and surveys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do-strategy-research-in-competitive-markets\">How to do Strategy Research in Competitive Markets<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Concurrentieanalyse<\/h3>\n\n\n\n<p>A competitive analysis is a vital part of the research and planning stage for companies. It is useful for firms who desire to advance their business. An in-depth competitive analysis will help you achieve three things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify your competitors\u2019 strengths and weaknesses<\/li>\n\n\n\n<li>Recognize how consumers and potential customers use and rate the competition<\/li>\n\n\n\n<li>Give you a starting point for developing successful competitive marketing tactics<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Marktkansenonderzoek<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87590e72\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87590e72\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"B2Bjpg (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Each successful product or service that we use today began with wide-ranging research. This research produces data about competitors and customers. Companies and brands need to know a great deal about their market. They also need to know about possible clients and their chief competitors. If you\u2019re looking to be a step ahead of your rivals, <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/broadway-market-research\/\" title=\"Broadway-marktonderzoek\"  data-wpil-monitor-id=\"6112\">market opportunity research<\/a> is the critical element. It will deliver all the data you need to make a better business decision. That goes for whether you\u2019re trying to expand your current service or you\u2019re launching a product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-content-writing\">Benefits of Content Writing<\/h2>\n\n\n\n<p>Strong website content increases search engine rankings and boosts conversions. It also creates a voice for your company. All your other marketing plans will fall short without high-quality content.<a href=\"https:\/\/www.linkedin.com\/newsletters\/sis-international-research-7273479089292795905\/\" target=\"_blank\" rel=\"noopener\"> SIS Internationaal Onderzoek<\/a> can help you improve your analytics and your digital content. Contact us now for a consultation on how we can help you to move your business forward.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, 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       <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n<h2>Onze vestigingslocatie in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Over SIS Internationaal<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>\n<p><!-- wp:heading --><\/p><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>B2B Strategic Content &#038; White Paper Writing Company writes research-based \u201cWhite Papers\u201d and other content for large companies. <\/p>","protected":false},"author":1,"featured_media":62375,"parent":11292,"menu_order":127,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40613","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=40613"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40613\/revisions"}],"predecessor-version":[{"id":79733,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40613\/revisions\/79733"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62375"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=40613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}