{"id":40591,"date":"2022-06-08T04:21:11","date_gmt":"2022-06-08T04:21:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40591"},"modified":"2026-03-16T16:02:07","modified_gmt":"2026-03-16T20:02:07","slug":"a-b-testing-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/a-b-testing-market-research\/","title":{"rendered":"A\/B-testen Marktonderzoek"},"content":{"rendered":"\n

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The answer lies in A\/B testing market research. <strong>This market research not only helps businesses make informed decisions but also enables them to understand their audience\u2019s preferences and behaviors<\/strong>, tailoring their offerings to ensure optimal alignment with market demands and consumer expectations.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-340f3f4baafa72a6d85079d7478348c0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-09230d5d951daabda1851eeb6cd57daa\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-b-testing-market-research\">What is A\/B Testing Market Research?<\/a><\/li><li class=\"\"><a href=\"#why-is-a-b-testing-market-research-important-today\">Why Is “A\/B Testing Market Research” Important Today?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Key Job Titles<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Key Success Factors<\/a><\/li><li class=\"\"><a href=\"#challenges-of-a-b-testing-market-research\">Challenges of A\/B Testing Market Research<\/a><\/li><li class=\"\"><a href=\"#future-outlook-of-a-b-testing-market-research\">Future Outlook of A\/B Testing Market Research<\/a><\/li><li class=\"\"><a href=\"#about-a-b-testing-market-research\">About A\/B Testing Market Research<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-b-testing-market-research\">What is A\/B Testing Market Research?<\/h2>\n\n\n\n<p><strong>A\/B testing is a research method that presents two versions of an app or web page to an audience to evaluate user engagement.<\/strong> In other words, it operates by testing between two versions to see which performs better. AB testing compares a variation against the current model.<\/p>\n\n\n\n<p>Then, it lets you ask focused questions about changes in your web page or app. You can then use those questions to collect data on the impact of those changes. A\/B <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/monadic-testing-market-research\/\" title=\"Monadic Testing Market Research\" data-wpil-monitor-id=\"4278\">testing in market research<\/a> allows business owners to see the effect of potential adjustments. It shows them the impact their advertising will have on consumer activity. The original version of the page is the \u201cControl,\u201d and the modified version is the \u201cVariation.\u201d<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>A\/B Testing Adoption by Channel<\/title>\n<style>\n .sis-chart-block {\n width: 100%;\n max-width: 900px;\n margin: 0 auto;\n padding: 0;\n font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n box-sizing: border-box;\n }\n .sis-chart-block * { box-sizing: border-box; }\n\n .sis-chart-title-wrap { text-align: center; margin-bottom: 28px; }\n\n .sis-chart-block h3 {\n color: #085589;\n background: linear-gradient(110deg, #083e6c 0%, #083e6c 25%, #205b8a 40%, #6ea8d1 50%, #205b8a 60%, #083e6c 75%, #083e6c 100%);\n background-size: 200% auto;\n -webkit-background-clip: text;\n -webkit-text-fill-color: transparent;\n background-clip: text;\n font-size: 1.5rem;\n font-weight: 700;\n line-height: 1.3;\n display: inline-block;\n margin: 0 0 8px;\n animation: sis-sheen 12s linear infinite;\n }\n @keyframes sis-sheen { to { background-position: 200% center; } }\n\n .sis-chart-subtitle { font-size: 0.9rem; color: #555; margin: 0; }\n\n \/* Floating tooltip *\/\n .sis-tooltip {\n position: absolute;\n background: #021e30;\n color: #fff;\n padding: 10px 14px;\n border-radius: 8px;\n font-size: 0.82rem;\n line-height: 1.5;\n pointer-events: none;\n opacity: 0;\n transition: opacity 0.15s ease;\n border-left: 3px solid #bd8f13;\n box-shadow: 0 6px 24px rgba(0,0,0,0.25);\n z-index: 99;\n max-width: 190px;\n white-space: normal;\n }\n .sis-tooltip.visible { opacity: 1; }\n .sis-tooltip strong { display: block; color: #d4a72a; margin-bottom: 2px; font-size: 0.86rem; }\n\n \/* Info panel *\/\n .sis-info-panel {\n margin-top: 18px;\n background: linear-gradient(135deg, #f0f6fc, #e4eff9);\n border-left: 4px solid #085589;\n border-radius: 8px;\n padding: 14px 18px;\n font-size: 0.88rem;\n color: #1a1a18;\n line-height: 1.68;\n transition: background 0.25s, border-color 0.25s;\n }\n .sis-info-panel strong {\n color: #085589;\n display: block;\n margin-bottom: 4px;\n font-size: 0.92rem;\n }\n .sis-info-panel.sis-gold-panel {\n background: linear-gradient(135deg, #fdf8ee, #faf0d5);\n border-color: #bd8f13;\n }\n .sis-info-panel.sis-gold-panel strong { color: #8a6010; 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}\n .sis-legend-label { flex: 1; }\n .sis-legend-pct { font-weight: 700; color: #085589; min-width: 36px; text-align: right; }\n\n .sis-hint { text-align: center; font-size: 0.71rem; color: #aaa; margin-top: 8px; letter-spacing: 0.04em; }\n\n \/* Sources *\/\n .sis-chart-sources { margin-top: 22px; border-top: 1px solid #e5e5e0; padding-top: 14px; }\n .sis-chart-sources p { font-size: 0.72rem; color: #888; line-height: 1.6; margin: 0; }\n .sis-chart-sources a { color: #bd8f13; text-decoration: none; }\n .sis-chart-sources a:hover { text-decoration: underline; }\n\n @media (max-width: 600px) {\n .sis-chart-block h3 { font-size: 1.2rem; }\n .sis-chart-inner { flex-direction: column; gap: 20px; }\n .sis-canvas-wrap { width: min(300px, 88vw); }\n .sis-legend { width: 100%; flex: unset; }\n .sis-legend-item { font-size: 0.81rem; }\n }\n<\/style>\n<\/head>\n<body>\n\n<div class=\"sis-chart-block\">\n\n <div class=\"sis-chart-title-wrap\">\n <h3>A\/B Testing Adoption by Channel<\/h3>\n <p class=\"sis-chart-subtitle\">Share of companies actively using A\/B testing per digital channel<\/p>\n <\/div>\n\n <div class=\"sis-chart-inner\">\n <div class=\"sis-canvas-wrap\" id=\"sisWrap\">\n <canvas id=\"sisChart\" width=\"340\" height=\"360\"><\/canvas>\n <div class=\"sis-tooltip\" id=\"sisTip\"><\/div>\n <\/div>\n <div class=\"sis-legend\" id=\"sisLegend\"><\/div>\n <\/div>\n\n <p class=\"sis-hint\">Click or tap a slice to learn more<\/p>\n\n <div class=\"sis-info-panel\" id=\"sisPanel\">\n <strong>Explore the data<\/strong>\n Hover or tap any slice to see detailed insights for each A\/B testing channel.\n <\/div>\n\n <div class=\"sis-chart-sources\">\n <p>\n Sources:  \n <a href=\"https:\/\/econsultancy.com\" target=\"_blank\" rel=\"noopener\">Source 1<\/a> —\n A\/B testing channel adoption data (websites 77%, landing pages 60%, email 59%, paid search 58%).  \n <a href=\"https:\/\/truelist.co\/blog\/ab-testing-statistics\/\" target=\"_blank\" rel=\"noopener\">Source 2<\/a> —\n 60% of companies report using A\/B testing; 34% plan to adopt it.  \n <a href=\"https:\/\/financesonline.com\/a-b-testing-statistics\/\" target=\"_blank\" rel=\"noopener\">Source 3<\/a> —\n 75% of enterprises leverage A\/B testing on their websites; up to 400% conversion rate uplift documented.\n <\/p>\n <\/div>\n\n<\/div>\n\n<script>\n(function () {\n var data = [\n { label: \"Website Testing\", pct: 77, color: \"#085589\",\n insight: \"Website testing is the most widely adopted A\/B testing channel. Three in four enterprises test page layouts, copy, and calls to action to drive higher conversion rates and revenue.\" },\n { label: \"Landing Page Testing\", pct: 60, color: \"#0a6aaa\",\n insight: \"Landing pages are a primary testing ground because changes directly affect lead generation. Optimized landing pages can yield conversion uplifts of 30 to 80 percent.\" },\n { label: \"Email Campaigns\", pct: 59, color: \"#1282c4\",\n insight: \"Email A\/B testing focuses on subject lines, send times, and content layout. Even small improvements in open rates compound significantly across large subscriber lists.\" },\n { label: \"Paid Search\", pct: 58, color: \"#2d9fd8\",\n insight: \"Paid search ad testing compares headlines, descriptions, and landing page combinations to lower cost per acquisition and improve quality scores across platforms.\" },\n { label: \"Mobile Apps\", pct: 35, color: \"#053d63\",\n insight: \"Mobile app testing is growing as user experience becomes a competitive differentiator. Teams test onboarding flows, feature placement, and notification copy to reduce churn.\" },\n { label: \"Not Yet Testing\", pct: 23, color: \"#5aaee0\",\n insight: \"Nearly one in four companies has not yet implemented A\/B testing. 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a + 2 * Math.PI : a;\n if (aa >= sl.s && aa < sl.e) return i;\n }\n return -1;\n }\n\n \/* \u2500\u2500 Mouse\/touch events \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n canvas.addEventListener('mousemove', function (e) {\n var idx = hitTest(e.clientX, e.clientY);\n if (idx !== hovered) { hovered = idx; render(); syncLegendFade(idx); }\n if (idx >= 0) {\n canvas.style.cursor = 'pointer';\n tip.innerHTML = '<strong>' + data[idx].label + '<\/strong>' + data[idx].pct + '% of companies';\n tip.classList.add('visible');\n var wr = wrap.getBoundingClientRect();\n var tx = e.clientX - wr.left + 14;\n var ty = e.clientY - wr.top - 10;\n if (tx + 200 > wrap.offsetWidth) tx = e.clientX - wr.left - 200;\n tip.style.left = tx + 'px';\n tip.style.top = ty + 'px';\n } else {\n canvas.style.cursor = 'default';\n tip.classList.remove('visible');\n }\n });\n\n canvas.addEventListener('mouseleave', function () {\n hovered = -1; render(); tip.classList.remove('visible'); syncLegendFade(-1);\n });\n\n canvas.addEventListener('click', function (e) { handleSelect(hitTest(e.clientX, e.clientY)); });\n canvas.addEventListener('touchstart', function (e) {\n e.preventDefault();\n handleSelect(hitTest(e.touches[0].clientX, e.touches[0].clientY));\n }, { passive: false });\n\n function handleSelect(idx) {\n if (idx < 0) return;\n selected = (selected === idx) ? -1 : idx;\n render();\n updatePanel(selected);\n syncLegendActive(selected);\n }\n\n \/* \u2500\u2500 Panel update \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n function updatePanel(idx) {\n if (idx < 0) {\n panel.className = 'sis-info-panel';\n panel.innerHTML = '<strong>Explore the data<\/strong>Hover or tap any slice to see detailed insights for each A\/B testing channel.';\n } else {\n panel.className = 'sis-info-panel' + (idx === 5 ? ' sis-gold-panel' : '');\n panel.innerHTML = '<strong>' + data[idx].label + ' — ' + data[idx].pct + '%<\/strong>' + data[idx].insight;\n }\n }\n\n \/* \u2500\u2500 Legend sync \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n function syncLegendFade(idx) {\n document.querySelectorAll('.sis-legend-item').forEach(function (el, i) {\n el.style.opacity = (idx >= 0 && i !== idx) ? 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Note that their current page generates about $ 3,000 in monthly sales. They want to do A\/B testing to see how a change would alter their profits.<\/p>\n\n\n\n<p>Let\u2019s look at the results:<\/p>\n\n\n\n<p>\ud83d\udd39<strong>Version 1 (V1) Change the headline of the page.<\/strong> The Original pulls in $1500 in profit, and V1 pulls in $1250<\/p>\n\n\n\n<p>\ud83d\udd39<strong>Version 2 (V2) Change in the visual imagery of the page.<\/strong> The original pulls in $1450 in profit, and V2 pulls in $1750. <\/p>\n\n\n\n<p>\ud83d\udd39<strong>Version 3<\/strong> (V3) Change the page\u2019s layout. The control draws in $1550 in profit, and V2 pulls in $2500<\/p>\n\n\n\n<p>We can see that a variation in the page may negatively or positively affect sales. Version 1 showed that changing the page\u2019s header reduced sales by 17%. Thus, we can see the customers disliked the alteration and that it would be best to limit changes like those.<\/p>\n\n\n\n<p>In Version 2, the visual imagery changed, leading to an uptick in sales. We could speculate why there was a boost in sales. The new imagery may have better fit the site's color scheme. Additionally, the photography may have looked more professional. <\/p>\n\n\n\n<p>It\u2019s easy to see how A\/B Testing can help find out the best look for your app or web page. Finally, let\u2019s look at Version 3. It has boosted revenue by 67%. In other words, this change led to the largest increase in sales. We can see that adjusting the page\u2019s layout is the most impactful. So, that change would be the best move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-b-testing-market-research-important-today\"><span style=\"font-weight: 400;\"><strong>Why Is \"A\/B Testing Market Research\" Important Today?<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b997e1c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8b997e1c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"AB testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>A\/B testing market research is crucial for understanding and responding to consumer behavior in real-time.<\/strong> It provides immediate feedback on what works and what doesn\u2019t, allowing brands to swiftly and effectively tweak and optimize their online content.<\/span><\/p>\n\n\n\n<p>The insights from A\/B testing are concrete and grounded in actual user interactions, providing a reliable foundation for informed marketing and product development decisions.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some other benefits of A\/B testing market research:<\/span><\/p>\n\n\n\n<p><b>\u2022 Enhanced User Experience: <\/b><span style=\"font-weight: 400;\">Through continual testing and optimization processes, businesses can craft an online experience that resonates with their audience. The methodology enables refining elements to create a more intuitive and user-friendly interface, fostering higher engagement and satisfaction among users.<\/span><\/p>\n\n\n\n<p><b>\u2022 Increased Conversion Rates: <\/b><span style=\"font-weight: 400;\">One of the standout benefits of A\/B testing market research is its direct contribution to improving conversion rates. <\/span><\/p>\n\n\n\n<p><b>\u2022 Cost-Efficiency: <\/b><span style=\"font-weight: 400;\">A\/B testing market research is a cost-effective method for optimizing online assets. Instead of investing heavily in large-scale changes without guaranteed returns, businesses can test smaller elements, assess their impact, and implement them if they prove effective. <\/span><\/p>\n\n\n\n<p><b>\u2022 Personalization: <\/b><span style=\"font-weight: 400;\">A\/B testing market research supports the development of personalized content and features. <\/span><\/p>\n\n\n\n<p><b>\u2022 Increasing Return on Investment (ROI):<\/b><span style=\"font-weight: 400;\"> Since A\/B testing market research is fundamentally about optimization, it naturally leads to better utilization of resources and improved returns on investment. When changes are tested and validated, businesses can be confident that their investments in development and marketing are likely to yield positive results.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Key Job Titles<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-47a1b263\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-47a1b263\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"AB testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Some notable jobs for effective research include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Scientist<\/li>\n\n\n\n<li>Market Research Analyst<\/li>\n\n\n\n<li>Accessibility tester<\/li>\n\n\n\n<li>Test Automation Engineer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Key Success Factors<\/h2>\n\n\n\n<p>AB testing involves a lot of IT processing, and so it will need specialized personnel. Additionally, it\u2019s good to run many trials of different variables. This method lets you understand the effect each aspect of your webpage or app screen has on consumers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f9df745e\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1536\" class=\"gb-image gb-image-f9df745e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"AB testing\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/02\/AB-testing-8x12.jpg 8w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\"><strong>Challenges of A\/B Testing Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While A\/B testing in market research offers unparalleled insights and optimization opportunities, it comes with its own set of challenges that businesses need to navigate to be a really successful company.<\/span><\/p>\n\n\n\n<p><b>\u26a0\ufe0f Data Misinterpretation: <\/b><span style=\"font-weight: 400;\">One of the primary challenges with A\/B testing market research is the risk of misinterpreting the data. Incorrect analysis can lead to flawed conclusions and misguided changes, potentially causing more harm than good to the user experience and conversion rates.<\/span><\/p>\n\n\n\n<p><b>\u26a0\ufe0f Statistical Significance: <\/b><span style=\"font-weight: 400;\">Achieving statistical significance is crucial for the reliability of A\/B testing market research results. Small sample sizes or premature testing can lead to inconclusive or misleading findings, necessitating careful planning and execution of tests.<\/span><\/p>\n\n\n\n<p><b>\u26a0\ufe0f Resource Intensive: <\/b><span style=\"font-weight: 400;\">Although A\/B testing market research is cost-effective, it demands time, expertise, and dedicated resources to plan, execute, analyze, and implement the findings. Small businesses or startups might find it challenging to allocate sufficient resources for continuous A\/B testing.<\/span><\/p>\n\n\n\n<p><b>\u26a0\ufe0f Technology Dependence: <\/b><span style=\"font-weight: 400;\">A\/B testing market research relies heavily on technology and tools. Any technical glitches, software errors, or issues with the testing platform can impact the accuracy and reliability of the test results, making it crucial to invest in reliable technology and maintain it regularly.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n<script>\n tailwind.config = {\n prefix: 'sis-', \/* <--- THIS PROTECTS YOUR SITE *\/\n corePlugins: {\n preflight: false, \/* Disables global resets *\/\n },\n theme: {\n extend: {\n fontFamily: { sans: ['Helvetica', 'Arial', 'sans-serif'] },\n keyframes: {\n fadeSlideIn: {\n '0%': { opacity: '0', transform: 'translateY(10px)' },\n '100%': { opacity: '1', transform: 'translateY(0)' },\n }\n }\n }\n }\n }\n<\/script>\n\n<style>\n \/* Scope fonts strictly to this container *\/\n #sis-strategy-card-container {\n font-family: Helvetica, Arial, sans-serif;\n box-sizing: border-box;\n }\n \n \/* ANIMATIONS *\/\n @keyframes sis-gradient-shimmer {\n 0% { background-position: 0% 50%; }\n 100% { background-position: 200% 50%; }\n }\n\n .sis-animate-text-gradient {\n background: linear-gradient(to right, #ffffff 0%, #ffffff 30%, #63b3ed 50%, #ffffff 70%, #ffffff 100%);\n background-size: 200% auto;\n color: transparent;\n -webkit-background-clip: text;\n background-clip: text;\n animation: sis-gradient-shimmer 12s linear infinite;\n }\n\n \/* BUTTON *\/\n .cta-button {\n background: linear-gradient(135deg, #8a6b0f, #bd9013, #d4a519);\n border: 2px solid #8a6b0f;\n color: white !important;\n text-decoration: none;\n position: relative;\n overflow: hidden;\n transition: all 0.3s ease;\n display: inline-block;\n line-height: 1.5;\n }\n .cta-button::before {\n content: '';\n position: absolute;\n top: 0; left: -100%; width: 100%; height: 100%;\n background: linear-gradient(90deg, transparent 0%, rgba(255, 255, 255, 0.3) 25%, rgba(255, 255, 255, 0.6) 50%, rgba(255, 255, 255, 0.3) 75%, transparent 100%);\n animation: shine 3s ease-in-out infinite;\n }\n .cta-button:hover {\n transform: translateY(-3px);\n box-shadow: 0 10px 25px rgba(0,0,0,0.2);\n border-color: #bd9013;\n background: linear-gradient(135deg, #bd9013, #d4a519, #e6b61f);\n }\n @keyframes shine { 0% { left: -100%; } 20%, 100% { left: 100%; } }\n<\/style>\n\n<div id=\"sis-strategy-card-container\" \n class=\"sis-relative sis-w-full sis-mx-auto sis-overflow-hidden sis-border-white\/10 sis-border sis-rounded-2xl sis-min-h-[450px] sis-shadow-2xl sis-flex sis-items-center sis-justify-center sis-isolation-auto\"\n style=\"background: linear-gradient(to bottom, #216896, #063c60 40%); box-sizing: border-box;\">\n\n <div class=\"sis-absolute sis-inset-0 sis-w-full sis-h-full sis-z-0 sis-opacity-50 sis-pointer-events-none\">\n <div data-us-project=\"N9XzvQXu7fA5SY2ewADJ\" style=\"width: 100%; height: 100%;\"><\/div>\n <\/div>\n\n <div class=\"sis-relative sis-z-20 sis-w-full sis-p-8 sm:sis-p-12 sis-text-center sis-pointer-events-auto\">\n <div class=\"sis-max-w-4xl sis-mx-auto\">\n \n <h2 class=\"sis-animate-text-gradient sis-text-4xl sm:sis-text-6xl sis-font-bold sis-tracking-tight sis-drop-shadow-xl sis-animate-[fadeSlideIn_0.5s_ease-out_0s_both] sis-mb-6 sis-leading-tight\">\n Ready to explore <br>the insights that drive <br>smarter decisions?\n <\/h2>\n \n <p class=\"sis-text-lg sm:sis-text-xl sis-leading-relaxed sis-font-normal sis-text-white\/90 sis-font-sans sis-max-w-3xl sis-mx-auto sis-drop-shadow-md sis-animate-[fadeSlideIn_0.5s_ease-out_0.1s_both] sis-mb-8\">\n Contact our Research experts today.\n <\/p>\n\n <a href=\"mailto:Research2@sisinternational.com\" \n class=\"cta-button sis-rounded-full sis-px-10 sis-py-4 sis-text-lg sis-font-semibold sis-animate-[fadeSlideIn_0.5s_ease-out_0.4s_both]\">\n Contact us now!\n <\/a>\n\n <\/div>\n <\/div>\n<\/div>\n\n<script type=\"text\/javascript\">\n (function() {\n if (!window.UnicornStudio) {\n window.UnicornStudio = { isInitialized: false };\n var script = document.createElement(\"script\");\n script.src = \"https:\/\/cdn.jsdelivr.net\/gh\/hiunicornstudio\/unicornstudio.js@v1.4.30\/dist\/unicornStudio.umd.js\";\n script.onload = function() {\n if (!window.UnicornStudio.isInitialized) {\n UnicornStudio.init();\n window.UnicornStudio.isInitialized = true;\n }\n };\n document.head.appendChild(script);\n }\n })();\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-outlook-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\"><strong>Future Outlook of A\/B Testing Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The future outlook of this market research is bright, with emerging trends and technologies further enhancing its applicability and value.<\/span><\/p>\n\n\n\n<p><b>\u2714\ufe0f Integration with Artificial Intelligence (AI): <\/b><span style=\"font-weight: 400;\">The future of A\/B testing market research is closely intertwined with advancements in AI. AI can automate the analysis of test results, identifying patterns and insights that human analysts might overlook. <\/span><\/p>\n\n\n\n<p><b>\u2714\ufe0f Personalization at Scale: <\/b><span style=\"font-weight: 400;\">With A\/B testing market research becoming more sophisticated, businesses will be able to achieve personalization at an unprecedented scale. Understanding nuanced customer behaviors and preferences will allow for the creation of highly personalized user experiences, which are crucial for customer retention and engagement in the digital age.<\/span><\/p>\n\n\n\n<p><b>\u2714\ufe0f Cross-Platform Testing: <\/b><span style=\"font-weight: 400;\">With users accessing content across a multitude of devices, cross-platform market research will become increasingly vital. Future tools and technologies will facilitate seamless testing across different devices and platforms, ensuring a consistent and engaging user experience irrespective of the access point.<\/span><\/p>\n\n\n\n<p><b>\u2714\ufe0f Community-Driven Insights:<\/b><span style=\"font-weight: 400;\"> With the rise of social media and online communities, A\/B testing market research will increasingly incorporate insights and feedback from these platforms. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-a-b-testing-market-research\">About A\/B Testing Market Research<\/h2>\n\n\n\n<p>A\/B testing uses a blend of qualitative and quantitative research. It\u2019s focused on identifying what to change and how to change it. Additionally, it quantifies what changes are better or worse. You see how much they affect sales. <\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-mjgvehiz alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-qrwsrntl\"><h2 class=\"uagb-heading-text\">Frequently Asked Questions<\/h2><p class=\"uagb-desc-text\"><strong>You have questions. We have answers<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-judpp3g4\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-xbmcp69t uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-69jg3wmi \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>What is the difference between A\/B testing and multivariate testing?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>A\/B testing compares two versions of a single variable to determine which performs better. Multivariate testing tests multiple variables at once to understand how combinations interact. A\/B testing is simpler and better suited for most teams starting out.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-l28qg8rq \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong>How long should an A\/B test run to produce reliable results?<\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Most experts recommend running a test for at least two full business weeks to account for day-of-week variation. Ending a test too early is one of the most common mistakes, as early results rarely reflect long-term performance.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2rlpcymr \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong>What sample size is needed for statistically valid results?<\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Sample size depends on your baseline conversion rate, the improvement you want to detect, and your target confidence level. Low-traffic sites often struggle to reach significance, which is why A\/B testing works best on pages with consistent, substantial audience volume.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-le3wsj2k uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-78u6x3rh \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong>Which elements are most worth testing first?<\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Start with high-visibility elements directly tied to your conversion goal: headlines, calls to action, and hero images tend to produce the largest differences. Testing elements that users encounter early in their journey yields the most actionable funnel data.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7l0crnim \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong>How does A\/B testing support broader market research objectives?<\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>A\/B testing reveals what consumers actually do rather than what they say they will do, making it a strong complement to surveys and focus groups. Results validate hypotheses, inform product development, and keep brand messaging aligned with real audience behavior.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-bcm2au0y \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong>What are the most common mistakes that invalidate A\/B test results?<\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>The most frequent errors include ending tests early, running tests during atypical periods, testing multiple variables at once, and failing to define a success metric before launching. A clear hypothesis and a fixed end date are essential for results that can genuinely inform strategy.<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n\n<script>\n tailwind.config = {\n corePlugins: {\n preflight: false,\n },\n theme: {\n extend: {\n fontFamily: {\n 'sans': ['Inter', 'sans-serif'],\n }\n }\n }\n }\n<\/script>\n\n<style>\n \/* RENAMED ANIMATION *\/\n @keyframes contact-slow-pan {\n 0% { background-position: 0% 50%; }\n 100% { background-position: -100% 50%; }\n }\n\n #sis-contact-section, #sis-contact-section * {\n box-sizing: border-box;\n }\n \n .contact-bg-container {\n position: absolute;\n inset: 0;\n z-index: 0;\n background-image: url('https:\/\/hoirqrkdgbmvpwutwuwj.supabase.co\/storage\/v1\/object\/public\/assets\/assets\/77f55872-adf5-4910-9a7c-d21c0041bbe1_3840w.webp');\n background-size: cover;\n background-repeat: repeat-x;\n opacity: 0.3; \n animation: contact-slow-pan 120s linear infinite;\n 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bg-white\/10 w-full\"><\/div>\n <\/div>\n<\/section>\n\n<script>\n (function() {\n function initAnimations() {\n const observerOptions = {\n threshold: 0.1,\n rootMargin: \"50px\"\n };\n\n const observer = new IntersectionObserver((entries) => {\n entries.forEach((entry) => {\n if (entry.isIntersecting) {\n entry.target.classList.add(\"is-visible\");\n }\n });\n }, observerOptions);\n\n const animatedElements = document.querySelectorAll(\"#sis-contact-section .reveal-on-scroll\");\n \n if (animatedElements.length === 0) return;\n\n animatedElements.forEach((el) => observer.observe(el));\n }\n\n if (document.readyState === \"complete\" || document.readyState === \"interactive\") {\n setTimeout(initAnimations, 100);\n } else {\n document.addEventListener(\"DOMContentLoaded\", initAnimations);\n }\n })();\n<\/script>\n\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">About SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for your next Market Research project.<\/span><\/p>\n<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Met A\/B-testen kunnen bedrijven weloverwogen beslissingen nemen en hun aanbod afstemmen op de marktvraag en de verwachtingen van de consument.<\/p>","protected":false},"author":1,"featured_media":70137,"parent":14514,"menu_order":125,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-40591","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"With A\/B testing, businesses make informed decisions and tailor their offerings to meet market demands and consumer expectations.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=40591"}],"version-history":[{"count":27,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40591\/revisions"}],"predecessor-version":[{"id":84648,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40591\/revisions\/84648"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/70137"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=40591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}