{"id":40194,"date":"2022-04-27T02:42:26","date_gmt":"2022-04-27T02:42:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40194"},"modified":"2025-09-24T23:03:00","modified_gmt":"2025-09-25T03:03:00","slug":"cognitive-analysis-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/cognitive-analysis-market-research\/","title":{"rendered":"Cognitieve analyse marktonderzoek"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-bce0584c gb-headline-text\">Cognitieve analyse marktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-96623f38\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-96623f38\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Deep learning machine learning (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Cognitive Analysis?<\/h2>\n\n\n\n<p>Cognitive analysis is one of the smart systems humans now have at their disposal. It combines with other processes to examine huge data sets. Then, it gives structure to the unstructured data. The system can also scan its database for answers to inquiries. Because of its human-like insight, we call it cognitive analysis.<\/p>\n\n\n\n<p>This type of analysis can involve many things. For example, it can involve someone trying to decipher the context or meaning of a phrase. It can also involve finding unique objects in an image despite having lots of data. It very often uses AI tools and machine learning, which allows the software to grow over time. Simple analytics cannot always uncover patterns and links, but cognitive analysis can.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is Cognitive Analysis Important?<\/h2>\n\n\n\n<p>We need technology for society to progress. We need the best human and machine knowledge mix to solve society\u2019s crises. As a result, we use cognitive analysis. We can use it in many areas, for example-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Public Safety:<\/h3>\n\n\n\n<p>When we use tech to raise awareness, we gain more and better insights. As a result, new fields of study emerge, such as fighting outbreaks, handling crises, and battling crime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Services:<\/h3>\n\n\n\n<p>When we use tech, we can gain insights from the datasets. This aids in making care plans, and cognitive analysis enables social workers to protect at-risk groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Environment:<\/h3>\n\n\n\n<p>We need to protect the world from further human damage. Cognitive analysis can help with climate change, food shortages, and <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/water-scarcity-market-research\/\" title=\"Marktonderzoek naar waterschaarste\"  data-wpil-monitor-id=\"10229\">water and energy scarcity<\/a>. As a result, the government can better detect pollution sources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste functienamen<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Data Analyst<\/h3>\n\n\n\n<p>A data analyst can process large amounts of data, most of which relates to sales and client relations. This job requires strong logical thinking skills and a laser-like <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/europa\/market-research-liverpool-uk\/\" title=\"Marktonderzoek in Liverpool | Focusgroepen en gegevensverzameling in het VK\"  data-wpil-monitor-id=\"10231\">focus to process data<\/a> properly for review.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Designer<\/h3>\n\n\n\n<p>A product designer works for a firm to create, build, and <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/producttest-marktonderzoek\/\" title=\"Producttesten Marktonderzoek\"  data-wpil-monitor-id=\"10224\">test new products<\/a>. Studying cognitive science can assist a product designer. It helps them to understand how people engage with their products. It also allows firms to create more eye-catching goods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Businesses Need Cognitive Analysis?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5ad1c9b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5ad1c9b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Deep learning machine learning (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Users can gain insight into the business\u2019s growth through cognitive efforts. Due to business growth, this helps with client interaction. The cognitive analysis further boosts efficiency, and very quickly. The merits are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved productivity and efficiency.<\/li>\n\n\n\n<li>Better choices and planning.<\/li>\n\n\n\n<li>Security and compliance will improve.<\/li>\n\n\n\n<li>Cost savings.<\/li>\n\n\n\n<li>Improve the learning environment.<\/li>\n\n\n\n<li>Business Growth.<\/li>\n\n\n\n<li>Growth in the ecosystem.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/publicaties\/scalable-business-market-research-7-ways-to-build-a-scalable-business\/\" title=\"Schaalbaar bedrijfsmarktonderzoek: 7 manieren om een schaalbaar bedrijf op te bouwen\"  data-wpil-monitor-id=\"10225\">Business growth into new markets<\/a>.<\/li>\n\n\n\n<li>The rate at which the business develops new products and services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste succesfactoren<\/h2>\n\n\n\n<p>Businesses are now trying to go to the next level by focusing on cognitive analysis. They seek to seize chances by tracing new systems. They meet customer wants by studying complex data for valuable insights. Some of the <a href=\"https:\/\/www.sisinternational.com\/nl\/belangrijkste-succesfactoren-in-automotive-marktonderzoek\/\" title=\"Belangrijkste succesfactoren in marktonderzoek voor de automobielindustrie\"  data-wpil-monitor-id=\"10223\">key success factors<\/a> are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detecting and <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/innovation\/how-to-scale-a-business\/\" title=\"How to Scale a Business | Achieving Exponential Growth\"  data-wpil-monitor-id=\"10233\">scaling core business<\/a> systems.<\/li>\n\n\n\n<li>Making the most of data analytics.<\/li>\n\n\n\n<li>Making sure your firm can deal with change.<\/li>\n\n\n\n<li>Ensuring that workflows centered on AI have a human element.<\/li>\n\n\n\n<li>Being agile and having the means to adjust.<\/li>\n\n\n\n<li>Bringing out the best in people.<\/li>\n\n\n\n<li>Confidence and safety.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Market Research On Cognitive Analysis<\/h2>\n\n\n\n<p>Firms are using this type of analysis to gain access to hidden data sources. They already use it for photos, emails, text files, and social posts. Health workers use it to match patients with the best early care or treatment. Though it is still in its early stages, it has the power to give real-time answers to vast amounts of data. It\u2019s also a mindset change from local analytics.<\/p>\n\n\n\n<p>Kwalitatief <a href=\"https:\/\/www.sisinternational.com\/nl\/wereld-autisme-dag\/\" title=\"Onderzoek naar autismemarkt\"  data-wpil-monitor-id=\"10227\">research aids in studying<\/a> buyer habits. It also shows the reasons for product buybacks. Quantitative research gives us facts and figures on your clients\u2019 buying patterns. We also do live interviews and surveys. <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">We host focus groups<\/a>, a market research tool that works very well. This method is perfect for gathering data in depth. Focus groups make clear the customers\u2019 actual points of view and ideas. Also, we do strategy research, which helps you save money and ensures your firm\u2019s growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onze vestigingslocatie in New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Over SIS Internationaal<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/nl\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\" data-wpil-monitor-id=\"10221\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cognitieve analyse marktonderzoek onderzoekt datasets en structuren van ongestructureerde data. Het scant de database met behulp van cognitieve analyse.<\/p>","protected":false},"author":1,"featured_media":64414,"parent":14660,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40194","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=40194"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40194\/revisions"}],"predecessor-version":[{"id":81689,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40194\/revisions\/81689"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/64414"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=40194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}