{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"demographics-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/demographics-market-research\/","title":{"rendered":"Demografisch marktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Demografisch marktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Demographics<\/h2>\n\n\n\n<p>Demographics are the statistics that a company keeps about its clients and customers. These statistics help the company to reach its target sales. For example, some companies use age, gender, and ethnic origin. Companies also use education and household size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Jobs in Demographics Market Research<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research assistant<\/li>\n\n\n\n<li>Statistician<\/li>\n\n\n\n<li>Data analyst<\/li>\n\n\n\n<li>Researcher<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">To define key customers<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Image building<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/focusgroep-marktonderzoek\/\" title=\"Focusgroep Marktonderzoek\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">To make better ads<\/h2>\n\n\n\n<p>Ads cost a lot of money and time to make. Also, with the internet, many people see these ads. Thus, the ads should reach the right people after their release. Again, this is where demographics come in handy. With that data, your firm can target the ads to the right audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Success Factors In Demographics Market Research<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Have the right software<\/h3>\n\n\n\n<p>Client and customer databases offer tons of info to companies. Yet, it is not helpful without the right software. Customer Relationship Management Software (CRM) helps companies. With it, businesses use a wide range of data to find a client base. CRM also brings in new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use data analysis companies<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/data-collection-market-research\/\" title=\"Gegevensverzameling Marktonderzoek\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/nl\/the-new-american-consumers-analysis-trends-facing-us-retailers\/\" title=\"De nieuwe Amerikaanse consumentenanalyse: trends waarmee Amerikaanse retailers worden geconfronteerd\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Update demographics<\/h3>\n\n\n\n<p>Data about clients can change. For example, if a person gets a better-paying job, they will buy different things. Thus, the targeted ads for the person will change. Updating demographics, even for a small business, is crucial. It allows the company to remain relevant. It also helps with growth because it keeps consumers happy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Demographics Market Research<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/nl\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/europa\/market-research-liverpool-uk\/\" title=\"Marktonderzoek in Liverpool | Focusgroepen en gegevensverzameling in het VK\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/survey-market-research\/\" title=\"Enqu\u00eate Marktonderzoek\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/cv-van-ervaring-in-de-automobielindustrie\/\" title=\"Marktonderzoeksbedrijf voor de automobielindustrie\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/marktonderzoek-naar-persoonlijke-verzorgingsproducten\/\" title=\"Marktonderzoek naar persoonlijke verzorgingsproducten\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Demografie is van cruciaal belang en onderzoek wordt gedaan met behulp van kwantitatieve en kwalitatieve methoden, zoals interviews, focusgroepen en enqu\u00eates.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Demographics are crucial, and research is done through quantitative and qualitative methods such as interviews, focus groups, and surveys.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}