{"id":39535,"date":"2021-12-14T22:42:51","date_gmt":"2021-12-14T22:42:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39535"},"modified":"2026-01-25T18:50:56","modified_gmt":"2026-01-25T23:50:56","slug":"market-research-on-utilities","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/market-research-on-utilities\/","title":{"rendered":"Marktonderzoek naar nutsbedrijven"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktonderzoek naar nutsbedrijven<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7ca903f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7ca903f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Utilities (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Utilities Market?<\/h2>\n\n\n\n<p>The term \u201cutilities\u201d can refer to a company or a service that enables modern society to function. Electric power, natural gas, waste, and water, for example, are all utilities. Additionally, these businesses are at the core of a slew of hot issues about utility control and public oversight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is Utilities Market Research Important?<\/h2>\n\n\n\n<p>Water, power supply, and gas are all vital utilities that help with the economy\u2019s growth. Another thing about these services is that they are essential. Further, any error in their supply can throw their clients\u2019 businesses into bad shape. They meet our most basic needs. Water, light, power, and public transit are all helpful for modern businesses to function. They also enable our well-being.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste functienamen<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Utility Program Analyst<\/h3>\n\n\n\n<p>These analysts help with the growth and review of client plans. For example, they look at power sources, prices, and energy-saving programs. This job also helps select the best energy plans to offer clients. Furthermore, Utility Program Analysts deal with clients who have hi-tech needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Service Worker<\/h3>\n\n\n\n<p>They do master-level jobs in the care, building, and repair of water systems and public sewage control. They also read and follow verbal and written orders and use common repair and building tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pump Station Operator<\/h3>\n\n\n\n<p>Pump station operators manage the daily safe use of all water and sewage pump station parts. For example, they deal with valves, controls, and air blowers. They also operate standby power supply systems, as well as make major and minor repairs. They pull, fix, and fit all water and drain pumps and motors.<\/p>\n\n\n\n<p>Of course, the <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/amerika\/usa-dekking\/\" title=\"Marktonderzoek in de Verenigde Staten\"  data-wpil-monitor-id=\"9417\">market<\/a> has many more jobs linked to it than the few stated above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Businesses Need Utility Market Research?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a1e78bff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a1e78bff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Utilities (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Utilities-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Your business must appeal to the <a href=\"https:\/\/www.sisinternational.com\/nl\/wat-is-public-relations\/\" title=\"Public Relations en Marktonderzoek\"  data-wpil-monitor-id=\"9412\">public to win market<\/a> share or keep it if you have it. Do you want to appeal to the general public? Then you\u2019ll need to conduct good public utility market research. It\u2019s the best way to find out what goods and services they desire and what they\u2019re seeking.<\/p>\n\n\n\n<p>You can conduct Utilities Market Research in a variety of ways. One method is to survey your current clients, future clients, and the wider public. That\u2019s how you\u2019ll learn things like what they want from a utility firm and what tariffs they believe are unfair.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Important success factors<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The companies have an extra duty to give fair service to everyone who applies.<\/li>\n\n\n\n<li>They should be able to serve to the best of their capacity. Capacity here refers to physical ability. It also refers to the capacity of the activity as \u201cdefined by profits.\u201d<\/li>\n\n\n\n<li>They should strive to always meet the needs of their clients. They should not impose unfair rates or tariffs on the clients they\u2019re serving.<\/li>\n\n\n\n<li>Also, they must serve all clients in similar circumstances without bias.<\/li>\n\n\n\n<li>Finally, public safety should not be at risk. Utility companies should take extra care in giving their service.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Market Research on the Utilities Market<\/h2>\n\n\n\n<p>The goal of Qualitative Research is to have a broad knowledge of clients\u2019 behavior. It also gives you the reasons for the client\u2019s repurchase of <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/smaaktest\/producttestdiensten-in-new-york\/\" title=\"Producttestdiensten in New York\"  data-wpil-monitor-id=\"9416\">products and services<\/a>. Moreover, a <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/anti-money-laundering-aml-market-research\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5212\">market research firm can save money<\/a> and ensure success for your company by providing relevant data to assist with sales tracking. With live interviews and surveys, we gather information. That\u2019s how we know what clients are thinking about services rendered. One of the best market research tools is the focus group. We use them to <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/data-collection-market-research\/\" title=\"Gegevensverzameling Marktonderzoek\"  data-wpil-monitor-id=\"9409\">collect quantitative and in-depth data<\/a>. We also use <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/smaaktest\/new-product-focus-group-in-new-york\/\" title=\"Focusgroep voor nieuwe producten in New York\"  data-wpil-monitor-id=\"9406\">focus groups to gather data on products<\/a> and services.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Utility market research is crucial to the economy as any water, power supply, or gas error can impact the clients&#8217; businesses.<\/p>","protected":false},"author":1,"featured_media":63892,"parent":14514,"menu_order":87,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39535","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=39535"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39535\/revisions"}],"predecessor-version":[{"id":81573,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39535\/revisions\/81573"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63892"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=39535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}