{"id":39345,"date":"2021-11-22T15:28:55","date_gmt":"2021-11-22T15:28:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39345"},"modified":"2026-01-27T16:48:53","modified_gmt":"2026-01-27T21:48:53","slug":"market-intelligence-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/market-intelligence-market-research\/","title":{"rendered":"Market Intelligence Consulting"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Market Intelligence Consulting<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3b194354\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3b194354\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Strategy consulting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever wondered how businesses anticipate market trends, understand consumer needs, and stay ahead of their competitors? The answer lies in the strategic use of market intelligence market research.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This tool is essential for any business looking to thrive in today&#8217;s dynamic economic landscape since it provides a comprehensive understanding of market dynamics, customer behaviors, and competitive environments.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>What is Market Intelligence Market Research?<\/strong><\/span><\/h2>\n\n\n\n<p>Market intelligence uses data to study the market in which a firm operates. It covers areas like target audience, consumer behavior, and products\/services. The four main pillars are competitors, products, customers, and market\/industry info.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, market intelligence market research encompasses a broad range of activities designed to provide businesses with a deep understanding of the market in which they operate. This includes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Market Sizing: <\/b><span style=\"font-weight: 400;\">Determining the total potential of the market.<\/span><\/li>\n\n\n\n<li><b>Concurrentieanalyse:<\/b><span style=\"font-weight: 400;\"> Understanding the strengths and weaknesses of competitors.<\/span><\/li>\n\n\n\n<li><b>Consumenteninzichten:<\/b><span style=\"font-weight: 400;\"> Gleaning detailed information about customer preferences, behaviors, and needs.<\/span><\/li>\n\n\n\n<li><b>Trendanalyse: <\/b><span style=\"font-weight: 400;\">Identifying and analyzing current and future market trends.<\/span><\/li>\n\n\n\n<li><b>Technologische vooruitgang: <\/b><span style=\"font-weight: 400;\">Keeping abreast of technological changes that could impact the market.<\/span><\/li>\n\n\n\n<li><b>Regulatory Landscape: <\/b><span style=\"font-weight: 400;\">Understanding the legal and regulatory framework governing the market.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It combines both qualitative methods, like focus groups and interviews, with quantitative approaches such as surveys and data analysis. By doing so, it offers a holistic view of the market, enabling businesses to make decisions not just based on intuition, but on solid, data-driven evidence.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Market Intelligence Important?<\/h2>\n\n\n\n<p>A detailed study of the market allows firms to come up with better products\/services. Good decision-making is also a benefit. Problem-solving stems from market intelligence. It is critical in business. It also gives insight into the target group that is best for business. Knowing this group is of great importance.<\/p>\n\n\n\n<p>Why? Because knowing who will be most likely to buy from your business saves time and money. Some other benefits include:<\/p>\n\n\n\n<p><b>\u2022 Risicobeperking:<\/b><span style=\"font-weight: 400;\"> By understanding market trends and consumer behaviors, businesses can anticipate changes and make proactive adjustments, reducing the risk of making uninformed decisions.<\/span><\/p>\n\n\n\n<p><b>\u2022 Strategic Planning: <\/b><span style=\"font-weight: 400;\">Market intelligence market research inform the strategic planning process, helping businesses to identify new opportunities, enter new markets, or modify existing products and services to better meet customer needs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Concurrentievoordeel: <\/b><span style=\"font-weight: 400;\">Knowledge about competitors\u2019 strengths, weaknesses, and strategies allows businesses to position themselves effectively and gain a competitive advantage.<\/span><\/p>\n\n\n\n<p><b>\u2022 Innovation and Development:<\/b><span style=\"font-weight: 400;\"> Insights into technological trends and consumer preferences drive innovation and product development, ensuring that new offerings are aligned with market demands.<\/span><\/p>\n\n\n\n<p><b>\u2022 Ge\u00efnformeerde besluitvorming: <\/b><span style=\"font-weight: 400;\">Access to detailed market data ensures that business decisions are grounded in reality rather than assumptions. This leads to more effective strategies and reduced risk of costly mistakes.<\/span><\/p>\n\n\n\n<p><b>\u2022 Identificatie van marktkansen:<\/b><span style=\"font-weight: 400;\"> By understanding market trends and gaps, companies can identify lucrative opportunities for expansion or diversification.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Optimized Product Development: <\/b><span style=\"font-weight: 400;\">Insights from market intelligence market research guide product development, ensuring that new products meet existing market needs and anticipate future trends.<\/span><\/p>\n\n\n\n<p><b>\u2022 Effici\u00ebnte toewijzing van middelen:<\/b><span style=\"font-weight: 400;\"> Businesses can allocate their resources more efficiently by focusing on high-potential markets and customer segments, thereby maximizing ROI.<\/span><\/p>\n\n\n\n<p><b>\u2022 Adaptability to Market Changes:<\/b><span style=\"font-weight: 400;\"> Continuous market monitoring allows businesses to quickly adapt to market shifts, whether they&#8217;re due to technological advancements, changing consumer preferences, or new regulatory environments.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste functienamen<\/h2>\n\n\n\n<p>The field involves many career paths. Producing the required reports calls for different areas to come together. A degree in <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-market-research\/\" target=\"_blank\" rel=\"noopener\">marktonderzoek<\/a> is common within this field. Other degree areas are statistics, economics, communications, computer science, business admin, and social sciences.<\/p>\n\n\n\n<p>Some specific job titles are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market Researcher<\/li>\n\n\n\n<li>Market Intelligence Specialist<\/li>\n\n\n\n<li>Analysts: Market research\/ business\/ data\/ customer\/ financial\/ computer systems analyst<\/li>\n\n\n\n<li>Datawetenschappers<\/li>\n\n\n\n<li>Data Engineers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Market Intelligence<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7edf9f54\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7edf9f54\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Strategy consulting (42)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The simple answer is that your firm needs this metric to grow. In-depth knowledge of the market enables leaders to make smart decisions. It also caters to the current business climate. Another benefit is that it boosts profits due to greater knowledge of the customers and market. It can also lead business owners to tailor their systems to customers\u2019 needs.<\/p>\n\n\n\n<p>Customers are more likely to stick with a business that looks after their wants and needs. In addition, Market intelligence leads companies to produce. Companies can also compete better, which leads to growth within an industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>When to Conduct Market Intelligence Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Deciding when to conduct market intelligence market research is crucial. There are several key instances where this research becomes particularly important:<\/span><\/p>\n\n\n\n<p><b>\u2022 Entering a New Market: <\/b><span style=\"font-weight: 400;\">When expanding into new geographic or demographic markets, research is vital to understand the unique characteristics and requirements of these new segments.<\/span><\/p>\n\n\n\n<p><b>\u2022 Identifying Growth Opportunities: <\/b><span style=\"font-weight: 400;\">Regular market research can uncover growth opportunities, whether through new customer segments, untapped geographic regions, or emerging market trends.<\/span><\/p>\n\n\n\n<p><b>\u2022 Benchmarking Against Competitors: <\/b><span style=\"font-weight: 400;\">To maintain or improve market position, companies need to continually evaluate how they stack up against their competitors in various aspects, including product offerings, customer service, and marketing strategies.<\/span><\/p>\n\n\n\n<p><b>\u2022 Strategic Review and Planning: <\/b><span style=\"font-weight: 400;\">As part of the strategic planning process, businesses should periodically conduct market intelligence market research to ensure that their strategies remain aligned with market realities.<\/span><\/p>\n\n\n\n<p><b>\u2022 Responding to Customer Feedback:<\/b><span style=\"font-weight: 400;\"> If customer feedback indicates dissatisfaction or changing needs, research can help understand the broader context and guide adjustments in products or services.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>How to Conduct Market Intelligence Market Research?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Conducting market intelligence market research effectively involves a blend of qualitative and quantitative methods. Each approach offers unique insights and, when combined, provides a comprehensive understanding of the market.<\/span><\/p>\n\n\n\n<p><b>\u2022 Focusgroepen: <\/b><span style=\"font-weight: 400;\">Gathering a diverse group of people to discuss specific aspects of a product or market can reveal deep insights into consumer perceptions and preferences.<\/span><\/p>\n\n\n\n<p><b>\u2022 Diepgaande interviews: <\/b><span style=\"font-weight: 400;\">One-on-one interviews allow for a detailed exploration of individual opinions, experiences, and behaviors.<\/span><\/p>\n\n\n\n<p><b>\u2022 Expert Panels: <\/b><span style=\"font-weight: 400;\">Consulting industry experts can offer valuable perspectives on market trends, challenges, and opportunities.<\/span><\/p>\n\n\n\n<p><b>\u2022 Enqu\u00eates:<\/b><span style=\"font-weight: 400;\"> Distributing surveys to numerous respondents can provide statistically significant data on consumer preferences, market trends, and buying behaviors.<\/span><\/p>\n\n\n\n<p><b>\u2022 Marktanalyse: <\/b><span style=\"font-weight: 400;\">Utilizing existing market data to analyze trends, market size, growth rates, and other key metrics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste succesfactoren<\/h2>\n\n\n\n<p>For a business to make correct use of this metric, it needs expert advice. The advisors can be employees or private consultants. There are also a lot of tools and software to help with record-keeping data-analysis. The goal is to answer questions about the market. Once the company has the answers, it supports profits, growth, and staying power. These questions can be about consumer behavior, buying patterns, and how the company uses its resources. It also includes questions about the target audience and pricing. Once MI answers the question the business is asking, then it has succeeded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Market Intelligence Market Research in Emerging Markets vs Mature Markets<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The approach to market intelligence <a href=\"https:\/\/www.sisinternational.com\/nl\/fmcg-market-in-vietnam\/\" title=\"FMCG-markt in Vietnam\" data-wpil-monitor-id=\"7598\">market research varies significantly between emerging<\/a> markets and mature markets due to their distinct characteristics and challenges.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Opkomende markten<\/strong><\/span><\/h3>\n\n\n\n<p><b>\u2022 Dynamic and Rapid Changes:<\/b><span style=\"font-weight: 400;\"> Emerging markets often experience rapid economic and social changes. <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/drilling-market-research\/\" title=\"Onderzoek naar boormarkt\" data-wpil-monitor-id=\"5679\">Research in these markets<\/a> requires a focus on current trends and an anticipation of future shifts.<\/span><\/p>\n\n\n\n<p><b>\u2022 Data Availability:<\/b><span style=\"font-weight: 400;\"> Reliable data may be harder to come by, necessitating innovative approaches to gather market intelligence, such as mobile surveys or social media analytics.<\/span><\/p>\n\n\n\n<p><b>\u2022 Regelgevende omgeving: <\/b><span style=\"font-weight: 400;\">These markets may have less stable regulatory environments, requiring businesses to stay informed about potential legal and compliance issues.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Volwassen markten<\/strong><\/span><\/h3>\n\n\n\n<p><b>\u2022 Marktverzadiging:<\/b><span style=\"font-weight: 400;\"> Mature markets often have higher levels of competition and market saturation. Research here focuses on identifying niche segments and opportunities for differentiation.<\/span><\/p>\n\n\n\n<p><b>\u2022 Stable but Slow Growth: <\/b><span style=\"font-weight: 400;\">These markets typically experience slower growth, making it important to identify and capitalize on small shifts in consumer behavior or market trends.<\/span><\/p>\n\n\n\n<p><b>\u2022 Advanced Data Availability:<\/b><span style=\"font-weight: 400;\"> There&#8217;s generally more access to comprehensive and historical data, allowing for sophisticated quantitative analyses.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In both cases, market intelligence market research must be adaptive and nuanced. In emerging markets, the focus might be more on understanding the fundamental market structure and consumer profiles, while in mature markets, the emphasis might be on identifying incremental changes and opportunities for innovation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Current Trends in Market Intelligence Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market intelligence market research is an ever-evolving area, influenced by technological advancements and global market dynamics. Here are some of the current trends shaping this field:<\/span><\/p>\n\n\n\n<p><b>\u2022 Kunstmatige intelligentie en machinaal leren: <\/b><span style=\"font-weight: 400;\">AI and machine learning are being increasingly used to analyze market data. This technology can identify complex correlations, predict market trends, and offer deeper insights into consumer behavior.<\/span><\/p>\n\n\n\n<p><b>\u2022 Customer Experience (CX) Research: <\/b><span style=\"font-weight: 400;\">There&#8217;s a growing focus on understanding and improving the customer experience. This involves examining every touchpoint a customer has with a brand to optimize interactions and enhance satisfaction.<\/span><\/p>\n\n\n\n<p><b>\u2022 Sustainability and Ethical Considerations: <\/b><span style=\"font-weight: 400;\">As consumer awareness of sustainability issues grows, market research is increasingly focusing on understanding attitudes towards environmental and social governance (ESG) practices.<\/span><\/p>\n\n\n\n<p><b>\u2022 Agile Research: <\/b><span style=\"font-weight: 400;\">Companies are adopting more agile approaches to market research, allowing for faster data collection and analysis to quickly respond to changing market conditions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Opportunities in Market Intelligence Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The evolving landscape of market intelligence and market research presents many opportunities for businesses across various sectors. Leveraging these opportunities can lead to significant strategic advantages and growth prospects:<\/span><\/p>\n\n\n\n<p><b>\u2022 Customer-Centric Product Innovations: <\/b><span style=\"font-weight: 400;\">Insights from market research enable businesses to innovate products and services that are closely aligned with customer needs and preferences, enhancing customer satisfaction and loyalty.<\/span><\/p>\n\n\n\n<p><b>\u2022 Market Expansion and Diversification: <\/b><span style=\"font-weight: 400;\">By identifying emerging trends and untapped market segments, businesses can explore new markets or diversify their product offerings, leading to growth and expansion opportunities.<\/span><\/p>\n\n\n\n<p><b>\u2022 Competitive Differentiation: <\/b><span style=\"font-weight: 400;\">Deep market insights allow businesses to understand their competitive landscape better and identify areas where they can differentiate themselves, be it through product quality, pricing, or customer service.<\/span><\/p>\n\n\n\n<p><b>\u2022 Enhanced Customer Engagement:<\/b><span style=\"font-weight: 400;\"> Understanding customer behaviors and preferences enables businesses to engage with their customers more effectively through personalized marketing and communication strategies.<\/span><\/p>\n\n\n\n<p><b>\u2022 Adapting to Technological Changes: <\/b><span style=\"font-weight: 400;\">Market research helps businesses stay abreast of technological advancements and adapt their products, services, and processes accordingly.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Challenges of Market Intelligence Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market intelligence market research presents numerous opportunities, including the following:<\/span><\/p>\n\n\n\n<p><b>\u2022 Data Overload:<\/b><span style=\"font-weight: 400;\"> In an era of big data, businesses often face the challenge of filtering through vast amounts of information to find relevant and actionable insights.<\/span><\/p>\n\n\n\n<p><b>\u2022 Integrating Multiple Data Sources: <\/b><span style=\"font-weight: 400;\">Combining data from diverse sources (like social media, surveys, and sales data) into a coherent analysis can be complex and time-consuming.<\/span><\/p>\n\n\n\n<p><b>\u2022 Cultural Sensitivity and Globalization:<\/b><span style=\"font-weight: 400;\"> For businesses operating in multiple regions, understanding and respecting cultural differences in market research is crucial but can be difficult.<\/span><\/p>\n\n\n\n<p><b>\u2022 Regulatory Compliance:<\/b><span style=\"font-weight: 400;\"> Navigating the varying legal and regulatory landscapes across different markets poses a significant challenge, especially when it comes to data privacy and protection.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Future Outlook of Market Intelligence Market Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The future of market intelligence and market research depends on several key trends and developments, which will significantly impact how businesses gather and use market insights:<\/span><\/p>\n\n\n\n<p><b>\u2022 Increased Reliance on AI: <\/b>Artificial <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/market-intelligence\/\" title=\"Marktinformatie\" data-wpil-monitor-id=\"6751\">Intelligence will continue to revolutionize market<\/a> research, offering more sophisticated data analysis, predictive modeling, and automated insights generation.<\/span><\/p>\n\n\n\n<p><b>\u2022 Growing Importance of Real-Time Data: <\/b>The need for real-time <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/escalator-market-research\/\" title=\"Marktonderzoek roltrappen\" data-wpil-monitor-id=\"6266\">market insights will escalate<\/a>, driving the adoption of technologies that can provide immediate data and analysis.<\/span><\/p>\n\n\n\n<p><b>\u2022 Integration of Diverse Data Sources:<\/b><span style=\"font-weight: 400;\"> The integration of various data sources, including IoT devices, social media, and traditional surveys, will provide a more comprehensive view of the market.<\/span><\/p>\n\n\n\n<p><b>\u2022 Customized and Niche Market Research: <\/b><span style=\"font-weight: 400;\">There will be a shift towards more customized and niche market research, focusing on specific segments, industries, or geographic regions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Market Intelligence<\/h2>\n\n\n\n<p>Market Intelligence uses many types of analysis to get a full picture of the market. Qualitative research involves methods that give deep insight into what you\u2019re studying. In contrast, Quantitative Research relies on figures and numbers. The metric also uses Strategy Research. These research methods answer questions specific to the market. Research can also take the form of interviews, surveys, focus groups, and field trials.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Gain an edge with SIS International&#8217;s market intelligence research, offering deep insights for strategic decision-making in complex markets.<\/p>","protected":false},"author":1,"featured_media":62544,"parent":14567,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=39345"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39345\/revisions"}],"predecessor-version":[{"id":81221,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/39345\/revisions\/81221"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62544"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=39345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}