{"id":35304,"date":"2020-05-10T05:42:08","date_gmt":"2020-05-10T05:42:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35304"},"modified":"2026-01-24T21:14:46","modified_gmt":"2026-01-25T02:14:46","slug":"fleet-management-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/fleet-management-market-research\/","title":{"rendered":"Vlootbeheer Marktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Vlootbeheer Marktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-23b45bfe\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-23b45bfe\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Logisticv (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Logisticv-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fleet Management is the management of commercial vehicles for trucking, shipping, logistics and railcars.<\/h2>\n\n\n\n<p>It&#8217;s often said that America&#8217;s economy and many other economies run on trucking.&nbsp; Fleet Management is the core of many economies.<\/p>\n\n\n\n<p>Fleets consist of cars, vans, trucks, construction machinery, forklifts, trailers, Aviation machinery, aircraft, ships and rail cars.&nbsp; Key decision makers in Fleet Management include Owners, Operators, Fleet Managers, Dealers, and Independent Repair Technicians.<\/p>\n\n\n\n<p>With the rise of technology, drones and IoT, significant opportunities for growth and disruption exist in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Fleet Management Market Research<\/h2>\n\n\n\n<p>Market Research provides the insight, data, tools and strategies to keep Fleet Managers, Dealerships and Commercial <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/innovation\/autonomous-vehicle-market-research\/\" title=\"Autonomous Vehicle Market Research\"  data-wpil-monitor-id=\"9349\">Vehicle companies competitive in a fast-paced market<\/a>.&nbsp; Here are the key topics we examine in Fleet <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/traffic-management-market-research\/\" title=\"Marktonderzoek Verkeersmanagement\"  data-wpil-monitor-id=\"3269\">Management Market Research<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchase decisions<\/li>\n\n\n\n<li>After sales<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/digital-customer-experience-cx-market-research\/\" title=\"Marktonderzoek naar digitale klantervaring (CX)\"  data-wpil-monitor-id=\"9352\">Customer service experience<\/a> and expectations<\/li>\n\n\n\n<li>Ways to <a href=\"https:\/\/www.sisinternational.com\/nl\/improving-customer-relations\/\" title=\"Hoe u de klanttevredenheid kunt verbeteren en ontevreden klanten tevreden kunt stellen\"  data-wpil-monitor-id=\"9354\">improve their customer<\/a> relationship<\/li>\n\n\n\n<li>The path to purchasing new trucks<\/li>\n\n\n\n<li>Pricing and Willingness to Pay<\/li>\n\n\n\n<li>Brand perceptions of client and key competitors<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mogelijkheden<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider improving the customer experience in order to drive more traffic to dealer service centers.<\/li>\n\n\n\n<li>Stronger customer connections<\/li>\n\n\n\n<li>Personal Account <a href=\"https:\/\/www.sisinternational.com\/nl\/financial-services-consulting\/ultra-high-net-worth-wealth-management-services\/\" title=\"Ultra High Net Worth Wealth Management Services\"  data-wpil-monitor-id=\"9353\">management style service<\/a><\/li>\n\n\n\n<li>Proactive sending of updates and news in a non-sales manner.<\/li>\n\n\n\n<li>App with 24 hour customer service support<\/li>\n\n\n\n<li>Word of Mouth Marketing<\/li>\n\n\n\n<li>Supply Chain Management<\/li>\n\n\n\n<li>Boosting volume by lowering price<\/li>\n\n\n\n<li>Offer incentives to visit service centers<\/li>\n\n\n\n<li>Train staff on effective customer service<\/li>\n\n\n\n<li>Explore ways to handle high traffic during heavy seasons<\/li>\n\n\n\n<li>Creating a loyalty program:\n<ul class=\"wp-block-list\">\n<li>To encourage owners\/managers to bring in trucks for regulatory issues, offer incentives<\/li>\n\n\n\n<li>Provide deals on OEM parts or a new truck to foster repeat business.<\/li>\n\n\n\n<li>Implement a client training program to allow in-house techs to do simple repairs as a measure of good faith.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Lowering maintenance costs at dealerships<\/li>\n\n\n\n<li>Providing a Fast Track at Dealerships for simple repairs<\/li>\n\n\n\n<li>Increasing dealership repair staff during heavy business seasons<\/li>\n\n\n\n<li>Assigning <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/consumentenmarktonderzoek\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"9356\">Service Reps who know individual client\u2019s business<\/a><\/li>\n\n\n\n<li>Creating a 24\/7 hour customer support app<\/li>\n\n\n\n<li>Offering the option to come out to the site<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Uitdagingen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information sources<\/li>\n\n\n\n<li>Licensing and compliance<\/li>\n\n\n\n<li>Vehicle maintenance<\/li>\n\n\n\n<li>Maintenance costs<\/li>\n\n\n\n<li>Subrogation<\/li>\n\n\n\n<li>Veiligheid<\/li>\n\n\n\n<li>Liability<\/li>\n\n\n\n<li>Vehicle leasing and financing<\/li>\n\n\n\n<li>Driver retention<\/li>\n\n\n\n<li>Speed management<\/li>\n\n\n\n<li>Vehicle insurance<\/li>\n\n\n\n<li>Availability of mechanics<\/li>\n\n\n\n<li>Efficiency and Sustainability<\/li>\n\n\n\n<li>Accident management<\/li>\n\n\n\n<li>Vehicle telematics: tracking and diagnostics<\/li>\n\n\n\n<li>Driver management<\/li>\n\n\n\n<li>Driver reputability and reliability<\/li>\n\n\n\n<li>Oil prices<\/li>\n\n\n\n<li>Fuel management<\/li>\n\n\n\n<li>Costly Upgrades<\/li>\n\n\n\n<li>Low brand awareness<\/li>\n\n\n\n<li>Noisy, Rattles or Bumpy driving experience<\/li>\n\n\n\n<li>Emissions problems<\/li>\n\n\n\n<li>Poor reliability and frequent breaks down<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Purchase Decision Drivers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchase criteria and triggers<\/li>\n\n\n\n<li>Branding, function vs emotional benefits<\/li>\n\n\n\n<li>Regulations<\/li>\n\n\n\n<li>Repair costs<\/li>\n\n\n\n<li>Performance<\/li>\n\n\n\n<li>Technology Customization<\/li>\n\n\n\n<li>Driver needs<\/li>\n\n\n\n<li>Fuel Economy<\/li>\n\n\n\n<li>Extended warranty<\/li>\n\n\n\n<li>Maintenance<\/li>\n\n\n\n<li>Improvements<\/li>\n\n\n\n<li>Prijs<\/li>\n\n\n\n<li>Kwaliteit<\/li>\n\n\n\n<li>Customer Service<\/li>\n\n\n\n<li>Brand differentiation<\/li>\n\n\n\n<li>Availability of dealers<\/li>\n\n\n\n<li>Better weight and efficiency<\/li>\n\n\n\n<li>Extended warranty<\/li>\n\n\n\n<li>Technologie<\/li>\n\n\n\n<li>Cabin features<\/li>\n\n\n\n<li>Style<\/li>\n\n\n\n<li>Promotion<\/li>\n\n\n\n<li>Adverteren<\/li>\n\n\n\n<li>Comfortable interior<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dealer Service Quality Barriers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perceptions that OEMs are high price, low value.<\/li>\n\n\n\n<li>Perceptions that new vehicles are becoming too complicated to fix in-house<\/li>\n\n\n\n<li>Perceptions that vehicle complexity is deliberately done by OEM to force trucks into their service centers.<\/li>\n\n\n\n<li>Perceptions that when drivers bring the truck in, they tell you that you need to fix 10 other things than just the problem<\/li>\n\n\n\n<li>Perceptions that dealer repairs take too long.<\/li>\n\n\n\n<li>Dislike of hard sales pitches<\/li>\n\n\n\n<li>Perceptions that Independent dealers are faster<\/li>\n\n\n\n<li>Higher perceived value from Independent technicians who will come to your site<\/li>\n\n\n\n<li>Independent mechanics are viewed as faster and cheaper than dealers<\/li>\n\n\n\n<li>Perceptions that dealers don\u2019t care about the small companies.<\/li>\n\n\n\n<li>Perceptions that the customer service is rude<\/li>\n\n\n\n<li>Perceptions that service is inconsistent<\/li>\n\n\n\n<li>Feelings that customer service is considered poor at dealers and is a barrier to wanting to go in.<\/li>\n\n\n\n<li>Feelings that the dealer is not on your side after the purchase.<\/li>\n\n\n\n<li>Perceptions that dealers are not approachable<\/li>\n\n\n\n<li>Lack of a relationship with dealers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Concepttesten<\/h2>\n\n\n\n<p>Concept testing can gain reactions to and refine potential <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/communication-services-market-research\/\" title=\"Marktonderzoek communicatiediensten\"  data-wpil-monitor-id=\"9355\">marketing and communications<\/a> efforts of the client service department.&nbsp; If our client wishes to implement pricing programs in order to incentivize customers, quantitative <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/smaaktest\/how-quantitative-sensory-testing-helps-businesses-improve-product-appeal\/\" title=\"Sensory Testing Research\"  data-wpil-monitor-id=\"9350\">research can test<\/a> messaging, pricing scenarios and volume simulations to understand potential revenues from new service programs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barriers and Customer Painpoints<\/h2>\n\n\n\n<p>The key barriers to going to the dealer for maintenance may include for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prijs<\/li>\n\n\n\n<li>Excessive length of repair time<\/li>\n\n\n\n<li>Lack of courteous staff<\/li>\n\n\n\n<li>Unwanted Upselling<\/li>\n\n\n\n<li>Inconsistent Service<\/li>\n\n\n\n<li>Slow service during heavy season<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Companies can Uncover Opportunities from Fleet Management Market Research<\/h2>\n\n\n\n<p>New opportunities can emerge from Market Research such as the following examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizing pricing<\/li>\n\n\n\n<li>Streamlining the repair time<\/li>\n\n\n\n<li>Becoming more responsive<\/li>\n\n\n\n<li>Building relationships Customers by going directly to drivers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/onderwijstechnologie-edtech-oplossingen\/marktonderzoek-naar-onderwijstechnologie\/\" title=\"Marktonderzoek naar onderwijstechnologie\"  data-wpil-monitor-id=\"9351\">Educating mechanics on newer technology<\/a><\/li>\n\n\n\n<li>Providing a list of improvements required from manufacturers and dealers<\/li>\n\n\n\n<li>Assigning a consistent representative for my business<\/li>\n\n\n\n<li>Extending warranty lengths<\/li>\n\n\n\n<li>Creating a fast lane for simple repairs<\/li>\n\n\n\n<li>Improving customer service<\/li>\n\n\n\n<li>Making drivers feel like they are with you for the life of the truck<\/li>\n\n\n\n<li>Offering incentives<\/li>\n\n\n\n<li>Providing Loaners<\/li>\n\n\n\n<li>Giving regular updates from the manufacturers<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ontdek manieren om winstgevender te worden met marktonderzoek naar wagenparkbeheer.<\/p>","protected":false},"author":1,"featured_media":63701,"parent":14514,"menu_order":63,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35304","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=35304"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35304\/revisions"}],"predecessor-version":[{"id":81563,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35304\/revisions\/81563"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63701"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=35304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}