{"id":35160,"date":"2020-04-27T05:10:04","date_gmt":"2020-04-27T05:10:04","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35160"},"modified":"2025-11-16T22:43:47","modified_gmt":"2025-11-17T03:43:47","slug":"lighting-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/lighting-market-research\/","title":{"rendered":"Marktonderzoek verlichting"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktonderzoek verlichting<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-957b8140\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-957b8140\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Lightning (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0203c20ded8303510532e1c3a52df13b is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-828cef5d0fbb7cc609f0d9b68d63398b\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#illuminating-insights-on-lighting\">Illuminating Insights on Lighting<\/a><\/li><li class=\"\"><a href=\"#lighting-market-research-methods\">Lighting Market Research Methods<\/a><\/li><li class=\"\"><a href=\"#new-product-concept-testing-with-lighting-market-research\">New Product Concept Testing with Lighting Market Research<\/a><\/li><li class=\"\"><a href=\"#concept-testing\">Concepttesten<\/a><\/li><li class=\"\"><a href=\"#home-lighting-product-features\">Home Lighting Product Features<\/a><\/li><li class=\"\"><a href=\"#benefits-feelings-and-associations\">Benefits, Feelings and Associations<\/a><\/li><li class=\"\"><a href=\"#types-of-lighting\">Types of Lighting<\/a><\/li><li class=\"\"><a href=\"#customer-insights\">Klantinzichten<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\" id=\"illuminating-insights-on-lighting\">Illuminating Insights on Lighting<\/h2>\n\n\n\n<p class=\"p1\">Nu de wereld Smart Home-technologie omarmt, biedt SIS baanbrekende klantinzichten met verlichtingsmarktonderzoek.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adoption<\/li>\n\n\n\n<li>Purchasing<\/li>\n\n\n\n<li>Attitudes and Behavior<\/li>\n\n\n\n<li>Customer Loyalty and Retention<\/li>\n\n\n\n<li>New Product Launches<\/li>\n\n\n\n<li>Customer Segmentation<\/li>\n\n\n\n<li>Producttesten<\/li>\n\n\n\n<li>Concurrentieanalyse<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lighting-market-research-methods\">Lighting Market Research Methods<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focusgroepen<\/li>\n\n\n\n<li>Diepgaande interviews<\/li>\n\n\n\n<li>Online focusgroepen<\/li>\n\n\n\n<li>Online gemeenschappen<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/f2f-interviews-en-online-de-voor-en-nadelen\/\" title=\"F2F-interviews en online: de voor- en nadelen\"  data-wpil-monitor-id=\"7442\">Online Video Interviews<\/a><\/li>\n\n\n\n<li>Mobile Surveys<\/li>\n\n\n\n<li>Etnografie<\/li>\n\n\n\n<li>Mobiele etnografie<\/li>\n\n\n\n<li>Homework assignments&nbsp; (e.g. photo diaries<span class=\"s1\"> and sketching a map of their house and garden)<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\" id=\"new-product-concept-testing-with-lighting-market-research\"><span class=\"s1\">New Product Concept Testing with Lighting Market Research<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5cf9a002\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5cf9a002\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Lightning (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"s1\">We test products with consumers.&nbsp; Our concept testing solutions uncover spontaneous associations and expectations.&nbsp; We have conducted Concept Testing on the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Outdoor motion sensor and its features. They explained their first impressions and ideas about the concept.<\/span><\/li>\n\n\n\n<li>LED home lighting concepts<\/li>\n\n\n\n<li>Sensor lighting<\/li>\n\n\n\n<li>Home Safety<\/li>\n\n\n\n<li><span class=\"s1\">Outdoor motion sensors<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"concept-testing\">Concepttesten<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Maat<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Material<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Color<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Mounting<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Aesthetics \/ how it will work outdoors<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"home-lighting-product-features\">Home Lighting Product Features<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timers<\/li>\n\n\n\n<li>Dusk to Dawn Feature<\/li>\n\n\n\n<li>Smart lighting<\/li>\n\n\n\n<li>Outdoor lamps<\/li>\n\n\n\n<li>Motion sensor lighting<\/li>\n\n\n\n<li>Holiday lighting<\/li>\n\n\n\n<li>Doorway and driveway lighting<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-feelings-and-associations\">Benefits, Feelings and Associations<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-27074091\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-27074091\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Lightning (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feelings of Control<\/li>\n\n\n\n<li>Feelings of security<\/li>\n\n\n\n<li>Energy savings<\/li>\n\n\n\n<li>Comfort<\/li>\n\n\n\n<li>Happiness<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-lighting\">Types of Lighting<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Functional<\/li>\n\n\n\n<li>Atmospheric<\/li>\n\n\n\n<li>Bright<\/li>\n\n\n\n<li>Colorful<\/li>\n\n\n\n<li>Clinical<\/li>\n\n\n\n<li>Decorative<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n      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    }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-insights\">Klantinzichten<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-84f79f2d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-84f79f2d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Lightning (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We can ask a variety of questions to understand behavior, purchase and attitudes towards home lighting products:<\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s2\">Where do customers get interior design inspiration?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">How does lighting fit in with your d\u00e9cor?<\/span><\/li>\n\n\n\n<li>What would be ideal smart home be able to do?<\/li>\n\n\n\n<li>Why do people buy lights? Who makes the decisions?<\/li>\n\n\n\n<li>What sources of information did you use? What influenced their decision as to what to buy?<\/li>\n\n\n\n<li>Where did you buy it?<\/li>\n\n\n\n<li><span class=\"s2\">What other products did you consider? <\/span><\/li>\n\n\n\n<li><span class=\"s2\">How do you use lighting with different moods?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">What do you do to de-stress?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">What time have you gone to bed at night?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">How long does it usually take you to fall asleep?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">How many hours of sleep did you get at night over the last month?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Do you use lights to create a festive atmosphere?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">What comes to mind on hearing the word \u201cnature\u201d?<\/span><\/li>\n\n\n\n<li>How do natural lit effects (sunrise, sunset, firelight, Aurora Borealis) impact your mood?<\/li>\n\n\n\n<li><span class=\"s2\">What comes to mind on hearing the word \u201cnatural\u201d?<\/span><\/li>\n\n\n\n<li><span class=\"s2\">How does the natural light change through their home over the day?<\/span><\/li>\n\n\n\n<li>Thinking about when you&#8217;ve sat round a fire, can they pick three words to describe it?<\/li>\n<\/ul>\n\n\n<h2>Onze vestigingslocatie in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Over SIS Internationaal<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>Nu de wereld Smart Home-technologie omarmt, biedt SIS baanbrekende klantinzichten met verlichtingsmarktonderzoek.<\/p>","protected":false},"author":1,"featured_media":63304,"parent":14514,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-35160","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Lightning-9-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"As the world embraces Smart Home technology, SIS provides cutting-edge customer insights with Lighting Market Research.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=35160"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35160\/revisions"}],"predecessor-version":[{"id":81075,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35160\/revisions\/81075"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63304"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=35160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}