{"id":35045,"date":"2020-04-18T05:32:22","date_gmt":"2020-04-18T05:32:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35045"},"modified":"2026-03-22T03:03:00","modified_gmt":"2026-03-22T07:03:00","slug":"higher-education-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/education-market-research\/higher-education-market-research\/","title":{"rendered":"Marktonderzoek hoger onderwijs"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marktonderzoek hoger onderwijs<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-043e4a7e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-043e4a7e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Academic (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Research helps Education Institutions grow<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We have served many of the world&#8217;s most prestigious universities and Higher Education institutions.&nbsp; <\/span><span style=\"font-weight: 400;\">We serve clients that are seeking to understand the market and competitive landscape for higher education:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Establish new campuses<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Capture new market opportunities worldwide<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifying market opportunities, threats and potential constraints<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Develop a <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/sis-wereldwijde-groei\/markttoetredingsstrategie\/\" title=\"Consulting voor markttoetreding\"  data-wpil-monitor-id=\"9185\">markttoetredingsstrategie<\/a><\/span><\/li>\n\n\n\n<li>Determine market demand<\/li>\n\n\n\n<li>Determine the availability of suitable local staff to contribute to a new market entry and explore partnerships with other institutions<\/li>\n\n\n\n<li>Provide a deeper understanding of the job market potential for graduates<\/li>\n\n\n\n<li>Understand new <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/onderzoek-naar-mogelijkheden-voor-markttoetreding\/\" title=\"Markttoetreding en kansenonderzoek\"  data-wpil-monitor-id=\"9188\">opportunities for research<\/a> among faculty<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Higher Education Market Assessments<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The aim of this particular piece of research is to provide a deeper understanding of the local market, the higher education sector, and the broader institutional and regulatory environment.<\/span><\/p>\n\n\n\n<p>We explore a variety of Key Intelligence Topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Structure of educational system<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Education vision of the government<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Proficiency measurements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Academic measurement standard<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">English proficiency standards<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Competitive high schools and middle schools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Company Background<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Vision-Mission<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">University trends of graduates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Financial aid available to students<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Higher Education Market Opportunity Research<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Here are example intelligence topics we can explore:<\/span><b><\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Student\/school statistics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Schools (volume)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High school: private vs. public<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Universities:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">private vs. public<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">local vs. foreign<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Students (volume)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High school: <\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">private vs. public<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Universities: <\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">private vs. public<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">local vs. foreign<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trends in higher education<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Course topics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Locatie<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b> Concurrentieanalyse<span style=\"font-weight: 400;\">&nbsp;<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitive strengths and weaknesses<\/li>\n\n\n\n<li>Strategische analyse<\/li>\n\n\n\n<li>Potential Alliances and Collaborations<\/li>\n\n\n\n<li>Marktpositionering<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Company Background<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mission-Vision<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Unique Selling Proposition<\/span><\/li>\n\n\n\n<li>Marktsegmentatie<\/li>\n\n\n\n<li>Strengths and Weaknesses\n<ul class=\"wp-block-list\">\n<li>Student profile<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faculty profile<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Course offerings<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tuition and Fees<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Local partnerships and alliances (if any)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Government support or subsidies<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Student Market Research<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Student Profiles<\/li>\n\n\n\n<li>Target Student Profile<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Region of origin (school clusters)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High school<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">English proficiency<\/span><\/li>\n\n\n\n<li>Perception of UK universities<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">UK-patterned education vs. local-patterned education<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Level of interest for a UK university<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Level of interest for an English Language Institute<\/span><\/li>\n\n\n\n<li>Identification of customer decision factors<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Course offering<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Local environment<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Facilities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Non-academic resources<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Others<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Faculty Market Research<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <b>Potential Staff Profiles<\/b><\/li>\n\n\n\n<li><b>Local Job Market<\/b>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Number of current Professor and faculty jobs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Projected and average salaries<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Difficulties for <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/foreign-exchange-market-research\/\" title=\"Onderzoek naar deviezenmarkt\"  data-wpil-monitor-id=\"9192\">foreign staff teaching in the local market<\/a> (e.g. Visas)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ratio of local students to foreign faculty<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Local Employment Laws vs. the UK<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>Perceptie<\/b><span style=\"font-weight: 400;\">s<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Local faculty&#8217;s willingness to work for a foreign employer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Level of interest for an English Language higher education institute<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">English proficiency of local staff<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>Identification of employee decision factors<\/b>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Research interest and activity levels of potential staff members<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">English proficiency levels of potential staff<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Education levels (PhD) and social class levels of potential staff members<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Demand and interest for staff positions in the region<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategische routekaart<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Evaluation of market potential<\/li>\n\n\n\n<li>Identification of opportunities and obstacles for a new entrant<\/li>\n\n\n\n<li>Analysis of relative strengths and weaknesses of existing and potential future players<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/chaid-analysis-market-research\/\" title=\"CHAID-analyse Marktonderzoek\"  data-wpil-monitor-id=\"9189\">Analysis of best-in-class marketing<\/a> approach<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Higher Education Desk Research<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Published information that will serve as sources of data will come primarily from government publications, industry publications, university press releases and reports.<\/span><\/p>\n\n\n\n<p>The following intelligence topics can be uncovered by Secondary Research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marktlandschap<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marktsegmenten<\/span><\/li>\n\n\n\n<li>Marktkans<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marktprognose<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Markttrends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marktpotentieel<\/span><\/li>\n\n\n\n<li>Concurrentieanalyse<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Statistical data from the target country\u2019s ministry of education will serve as the benchmark for the student statistics for study. Regional studies will be used to cross-check numbers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Press releases from competitors (other universities) and other educational institutions will be used to generate leads for deeper investigation of top competitors, as well as potential allies and collaborations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on availability, statistical data from published sources will be used to show the <a href=\"https:\/\/www.sisinternational.com\/nl\/top-b2b-markt-trends-monitoring-bedrijf\/\" title=\"Top B2B-markttrends monitorend bedrijf\"  data-wpil-monitor-id=\"9190\">trend in market<\/a> demand for higher education in the target country. These statistics will also be used to project future demand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Leads to identify customer profiles of target customers and <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/competitor-research\/\" title=\"Concurrentieonderzoek\"  data-wpil-monitor-id=\"9191\">competitors will be gathered through secondary research<\/a> \u2013 either through trends published by the government, school organizations, local and foreign newspapers.<\/span><\/p>\n\n\n\n<p><b>Target Sources of Secondary Research Information<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Company Annual Reports<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Press Releases<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trade Publications<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">State\/ National Industry Publications<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Government Publications<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Non-Published \/ Electronic Sources<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Print &amp; online business publications that report on the target and competitors<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Higher Education Primary Research<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">After exhausting all available information through secondary research, primary research can be used to fill in data gaps. More importantly, primary research will be used to gain deeper insights into the <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/libor-market-research\/\" title=\"Libor-marktonderzoek\"  data-wpil-monitor-id=\"4994\">educational<\/a> system and market potential that are not captured by secondary sources.<\/span><\/p>\n\n\n\n<p>We recruit a variety of respondents for our studies.&nbsp; These can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Staff<\/li>\n\n\n\n<li>University Administrators<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Regulatory official<\/span><\/li>\n\n\n\n<li>Faculteit<\/li>\n\n\n\n<li>Students<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Concurrenten<\/span><\/li>\n\n\n\n<li>Key Opinion Leaders<\/li>\n\n\n\n<li>Be\u00efnvloeders<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Industry experts<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Subject Matter Experts<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Primary Research Methods<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/online-focusgroepen\/\" title=\"Online focusgroepen\"  data-wpil-monitor-id=\"9186\">Online focusgroepen<\/a><\/li>\n\n\n\n<li>Video \/ Tele-depth Interviews<\/li>\n\n\n\n<li>Online gemeenschappen<\/li>\n\n\n\n<li>Online enqu\u00eates<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Online <\/strong><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/centrale-locatietesten-versus-focusgroepen\/\" title=\"Centrale locatietesten versus focusgroepen\"  data-wpil-monitor-id=\"9187\">Focus Groups help clarify and test<\/a> pre-conceived notions and findings; the form of this research allows flexibility to dive deeper into issues that come up during the conversation as the moderator tactfully guides the discussion.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS is een toonaangevend wereldwijd marktonderzoeks- en strategieconsultancybureau. Ontdek hoe wij instellingen voor hoger onderwijs helpen groeien.<\/p>","protected":false},"author":1,"featured_media":63123,"parent":84844,"menu_order":56,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-35045","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-4-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a leading Global Market Research and Strategy Consulting firm. Discover how we help Higher Education institutions grow.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=35045"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35045\/revisions"}],"predecessor-version":[{"id":81536,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/35045\/revisions\/81536"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63123"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=35045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}