{"id":34845,"date":"2020-04-05T00:27:21","date_gmt":"2020-04-05T00:27:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34845"},"modified":"2025-09-13T01:18:54","modified_gmt":"2025-09-13T05:18:54","slug":"franchise-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/franchise-market-research\/","title":{"rendered":"Franchisemarktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Franchisemarktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0fa2707f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0fa2707f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Franchise (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS conducts the following Franchise Market Research solutions:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchisee Satisfaction Market Research<\/li>\n\n\n\n<li>Employee Satisfaction Market Research<\/li>\n\n\n\n<li>Site Feasibility and Location Assessment<\/li>\n\n\n\n<li>Market Opportunity, Sizing Entry Assessments<\/li>\n\n\n\n<li>Industrie volgen<\/li>\n\n\n\n<li>Concurrentieanalyse<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/food-beverage-voice-of-the-customer-market-research\/\" title=\"Marktonderzoek naar de stem van de klant in de voedings- en drankensector\"  data-wpil-monitor-id=\"9246\">Customer Market Research<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic topics to examine:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What is the inherent strength of your franchise? in relation to other franchises? competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Why do customers choose that specific franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the value of that franchise to the community?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the derived <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/brand-measurement-market-research\/\" title=\"Merkmeting Marktonderzoek\"  data-wpil-monitor-id=\"9252\">measurement of the franchise brand<\/a> equity at the local level?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the perceived weaknesses of your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the perceived strengths of your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What attributes of your franchise support customer loyalty?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is your franchise subject to competitive risk in the marketplace?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/k-beauty-korean-skincare-trends-opportunities\/\" title=\"K Beauty \u2013 Koreaanse huidverzorgingstrends en -kansen\"  data-wpil-monitor-id=\"9256\">trends offer opportunities<\/a> to your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What trends offer threats to your franchise?<\/span><\/li>\n\n\n\n<li>How can you strategically reposition your franchise to strengthen the health of your franchise?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Decisions to be made<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What are the current client trends, attitudes and expectations?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your current levels of customer satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients met needs?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients unmet needs?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients likes?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients dislikes?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is your franchise net promoter score? Vis a vis other franchises? vis a vis your competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your client\u2019s current levels of satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customer loyalty is a derivative of your customer satisfaction. What is your measure of customer loyalty?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How much are you at risk for losing a client given your current levels of customer satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How will your levels of customer satisfaction impact your reputation?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What services do you need to employ to <a href=\"https:\/\/www.sisinternational.com\/nl\/improving-customer-relations\/\" title=\"Hoe u de klanttevredenheid kunt verbeteren en ontevreden klanten tevreden kunt stellen\"  data-wpil-monitor-id=\"9248\">improve your customer satisfaction<\/a> and customer loyalty index or ratings?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the training opportunities for franchises?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are client recommendations for franchises?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Where does your franchise rank amongst fellow franchises? And competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Where are the opportunities for your franchise to improve?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How likely are current clients to refer your franchise?<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS is een toonaangevend wereldwijd marktonderzoeks- en strategieconsultingbedrijf. Ontdek manieren om uw franchisebedrijf te laten groeien met inzicht en data.<\/p>","protected":false},"author":1,"featured_media":63810,"parent":14514,"menu_order":55,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-34845","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a leading Global Market Research and Strategy Consulting company. Discover ways to grow your franchise business with insight and data.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=34845"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34845\/revisions"}],"predecessor-version":[{"id":81547,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34845\/revisions\/81547"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63810"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=34845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}