{"id":34836,"date":"2020-03-22T02:59:35","date_gmt":"2020-03-22T02:59:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34836"},"modified":"2025-09-13T01:18:15","modified_gmt":"2025-09-13T05:18:15","slug":"fast-casual-restaurant-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/fast-casual-restaurant-market-research\/","title":{"rendered":"Marktonderzoek naar fast-casual restaurants"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marktonderzoek naar fast-casual restaurants<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a93108\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a93108\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Franchise (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How can Fast Casual Restaurants grow their business and boost customer loyalty?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research can help Fast Casual Restaurants to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Assess current customer satisfaction<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify key strengths<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand weaknesses<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Evaluate direct and indirect competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" title=\"Klantreis in kaart brengen\"  data-wpil-monitor-id=\"9250\">Map the customer journey<\/a>\u00a0<\/span><\/li>\n\n\n\n<li>Boost revenue and profitability<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uncover deep insight into the brand motto\/brand purpose<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This can be valuable helping companies to boost profits, increase revenue and gain new customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Building Customer Satisfaction<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When companies aim to boost customer satisfaction, <a href=\"https:\/\/www.sisinternational.com\/nl\/pasen-pasen-en-het-onvermijdelijke-chocoladekonijn\/\" title=\"Marktonderzoek Pasen\"  data-wpil-monitor-id=\"9247\">Market Research companies like SIS<\/a> begin to evaluate current customer satisfaction with the following activities:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify customers\u2019 needs and expectations\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ranking of these needs and expectations in terms of priority<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify motivations to <a href=\"https:\/\/www.sisinternational.com\/nl\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"9253\">customer behavior to build loyalty<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Assess performance against customers\u2019 needs and expectations<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Assess current strength and weaknesses<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify key direct competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand how does a brand rate on priority services versus competitions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How can the brand deliver best-in-class services to stay ahead<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SWOT analysis per area\/branch<\/span><\/li>\n\n\n\n<li>Building new customer touchpoints like <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/online-food-delivery-market-research\/\" title=\"Marktonderzoek naar online voedselbezorging\"  data-wpil-monitor-id=\"9265\">online ordering and delivery<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Understanding the Customer Journey<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Specific Objectives to define the customer journey can include the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify the <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/digital-customer-experience-cx-market-research\/\" title=\"Marktonderzoek naar digitale klantervaring (CX)\"  data-wpil-monitor-id=\"9257\">customers description of an ideal dining experience<\/a> at a casual eatery to understand what makes such experience optimal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Describe the profile of a typical customer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Description, from loyalist, of typical non-customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">According to loyal customers, identify what are the barriers for people who do not like to consume<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Description of the customer experience at the outlet<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the key purpose for visiting? And what are the key strengths?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify what are the least appreciated elements\u00a0<\/span><\/li>\n\n\n\n<li>Understand how to build new profitable revenue streams such as online ordering and delivery<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand what are the most noticeable elements in the eating experience?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand what are the least noticeable elements in the eating experience\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand what would make the dining experience more comfortable, enjoyable, convenient, fun, memorable, outstanding, casual, formal, a place considered by the customer as relevant form him\/her, a place that understands customer\u2019s needs, a place that understands customer\u2019s values, a place that speaks customer\u2019s language, a place for all tastes, a place for all types of people.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify how loyal <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/branding-klantonderzoek\/\" title=\"Branding &amp; Klantonderzoek\"  data-wpil-monitor-id=\"9263\">customers map brands<\/a> on the following elements compared with their next best eatery: parking assistance, welcome and reception, overall mood in the outlet, clientele, d\u00e9cor and furnishing, music, climate, service excellence, friendliness, food variety, food quality, food portion size, food presentation, value for money, a place that understands what matters to their customers, a place that innovates and keep up with the trends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the personification of the brand and <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/restaurant-customer-experience-market-research\/\" title=\"Marktonderzoek naar de klantervaring in restaurants\"  data-wpil-monitor-id=\"9260\">customers\u2019 next best restaurant<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand how the customers define the brand\u2019s character<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand how the brand\u2019s character is close to them<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ontdek nieuwe inzichten uit Fast Casual Restaurant Market Research.<\/p>","protected":false},"author":1,"featured_media":63811,"parent":14514,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-34836","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Discover new insights from Fast Casual Restaurant Market Research.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=34836"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34836\/revisions"}],"predecessor-version":[{"id":81548,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/34836\/revisions\/81548"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=34836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}