{"id":31644,"date":"2019-05-05T01:09:52","date_gmt":"2019-05-05T01:09:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31644"},"modified":"2026-01-25T18:36:22","modified_gmt":"2026-01-25T23:36:22","slug":"behavior-economics-in-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/innovation\/behavior-economics-in-market-research\/","title":{"rendered":"Behavior Economics in Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Behavior Economics in Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5dec899d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5dec899d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Statistics 3\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Behavior Economics examines how psychology affects the financial decisions of individuals. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The field also examines cognitive, emotional, cultural, and social factors. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Behavioral Economics has a wealth of academic research and theories.&nbsp; New theories, approaches and technologies make this is a fast-paced field that can provide incisive business insights for competitive advantage.&nbsp; Behavior Economics accepts that humans don\u2019t always act rationally.<\/span><\/p>\n\n\n\n<p>SIS conducts Behavioral Economics research with consumers to understand the use and psychology behind product use, brand affinity, and loyalty.\u00a0 We research products, packaging, product placement, and pricing economics.\u00a0We conduct Qualitative, Quantitative, and Strategy Research for companies around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Importance of Behavioral Economics<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The importance of behavioral <a href=\"https:\/\/www.sisinternational.com\/nl\/estlandse-economie\/\" title=\"Economisch marktonderzoek in Estland\"  data-wpil-monitor-id=\"2930\">economics for marketers<\/a> is immeasurable. It allows for a better understanding of the human mind. It also helps marketers to understand the consumer decision-making process. They can develop value propositions that fit the consumer\u2019s needs. Behavior <a href=\"https:\/\/www.sisinternational.com\/nl\/qatar-economic-outlook\/\" title=\"Economische vooruitzichten en marktonderzoek voor Qatar\"  data-wpil-monitor-id=\"3559\">economics gives marketers<\/a> the \u2018\u2019big picture\u2019\u2019 answers to some questions, such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How quick or considered is consumer decision-making?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How much information can the consumer take in?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How important is the context in affecting the perception of the brand and influencing behavior?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How emotional and rational is consumer decision-making?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Behavior economics illuminates why small things can make a huge difference. It explains why a specific action succeeds or fails.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How Behavior Economics Works<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In recent times, we have seen how behavior science has moved from the academic world into the real world. Behavior science is making a significant difference in our daily life. It helps us make better choices in finance and health care. It guides us to do more efficient work. It also influences how we shop on High Street and online, nudging us to be more generous. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Improving Products and Services<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Marketers can use <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/decision-science-market-research\/\" title=\"Marktonderzoek naar besluitvormingswetenschap\"  data-wpil-monitor-id=\"4993\">Behavioral Economics<\/a> to make better decisions and boost profitability.<\/strong> They can integrate insights from behavioral science with subjects such as user-centered design. They also look at behavior focused qualitative research grounded in anthropology and psychology. They can understand packaging and product placement better.&nbsp; This research helps them to develop a more detailed picture of behavior. They can then test different behavioral hypotheses through controlled experiments and trials.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boosting Profits and Performance<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Marketers can use Behavioral Economics to be more sensitive to context.<\/strong> Behavioral scientists and practitioners are also thinking much harder about crucial details that may be overlooked or subtle. For example, they are looking at when and where to nudge people. They are studying what contexts work best with different solutions. Some settings might suit solutions based on defaults and are automatic. Other situations might call for more reflective solutions. These situations engage the individual in a complex decision and facilitating understanding.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benefits of Behavior Economics Optimizations&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are ways that you can apply behavioral economics to promote business:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reduce uncertainty about their product or service.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Limit the number of options for the client.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use social proof to generate better business insights.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Behavior Economics and Qualitative Research<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-159ab97b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-159ab97b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Quantitative research (24)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Market Research deals with the attitudes of current and potential consumers. It also explores buyer feelings, thoughts, and opinions. It determines their motivating reasons for behavior. Many business leaders worry that Behavior Economics is incompatible with Qualitative Research. However, B.E. principles can improve Qualitative Research. Behavioral Economics projects enable researchers to uncover the real thoughts and feelings of participants. Thus, companies can create more effective marketing communications.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Quantitative Market Research Approaches<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Quantitative market researchers ask current and potential consumers different questions on topics such as pricing, behavior, and preferences. They do so in a systematic manner using polls, surveys, or questionnaires. They can analyze the responses to decide how to improve products and services. Marketers can conduct Quantitative Market Research using primary or secondary techniques.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Primary Research Methods<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most marketers use primary methods to conduct Quantitative Market Research. Common methods we use are:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Enqu\u00eates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">One-on-one interviews<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Computer-assisted personnel interviews<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Secondary Market Research Techniques<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers sometimes use secondary methods to conduct Quantitative Market Research. These techniques can confirm a hypothesis. They also help marketers to conclude empirical and primary data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data and Data Science<\/h2>\n\n\n\n<p>We also provide data analytics and Data Science support solutions that can analyze large data sets and uncover new behavioral insights.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover how Behavior Economics Market Research can boost your performance.<\/p>","protected":false},"author":1,"featured_media":62857,"parent":14459,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31644","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/31644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=31644"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/31644\/revisions"}],"predecessor-version":[{"id":78902,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/31644\/revisions\/78902"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62857"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=31644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}