{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"construction-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/construction-market-research-solutions\/construction-market-research\/","title":{"rendered":"Bouwmarktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Bouwmarktonderzoek<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research is ever more important in Construction.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Bouwmarktonderzoek<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/customer-journey-market-research\/\" title=\"Marktonderzoek naar de klantreis\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Kwalitatief onderzoek<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/nl\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">qualitative market research<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diepgaande interviews<\/li>\n\n\n\n<li>Focusgroepen<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/online-focusgroepen\/\" title=\"Online focusgroepen\" data-wpil-monitor-id=\"9379\">Online focusgroepen<\/a><\/li>\n\n\n\n<li>Digitale gemeenschappen<\/li>\n\n\n\n<li>Etnografie<\/li>\n\n\n\n<li>Bruikbaarheidsonderzoek<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Researchers can conduct detailed Executive Interviews Face-to-Face, moreover, they can make use of online qualitative methods and Face-to-Face Focus Groups and Online Communities.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Kwantitatief onderzoek<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Construction firms can benefit from surveys and the data and analytics that surveys provide. Quantitative data can be used to understand stakeholder needs, attitudes, purchasing preferences, as well as willingness to pay, and pricing sensitivity. One benefit is that it\u2019s easier to measure the extent to which a behavior applies to a larger sample, as a result, the data can give analysts a more precise picture of the market.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Quantitative methods include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telephone Surveys<\/li>\n\n\n\n<li>Online enqu\u00eates<\/li>\n\n\n\n<li>Prijsonderzoek<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/computer-assisted-telephone-interviewing-market-research\/\" title=\"Computerondersteund telefonisch interviewen Marktonderzoek\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strategy Research in Construction Markets<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/sis-wereldwijde-groei\/advies-over-strategie-voor-opkomende-markten\/\" title=\"Strategieconsultancy voor opkomende markten\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/reizen-toerisme-gastvrijheid-consulting\/hotel-management-company-market-research-strategy-consulting\/\" title=\"Hotel Management Company Marktonderzoek en Strategisch Advies\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Research explores:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marktkans<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Market Entry, Feasibility and Sizing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Competitor Insights and Reactions<\/span><\/li>\n\n\n\n<li>Best Practices<\/li>\n\n\n\n<li>Innovatie<\/li>\n\n\n\n<li>Market Landscape Insights<\/li>\n\n\n\n<li>Go To Market Strategies<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/nl\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Bureauonderzoek<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/nl\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Bureau<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Opportunities, Trends, and New Technologies<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">De <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">global construction industry<\/a> continues to look for ways to leverage technology. Analysts hope to use technology to tackle the industry&#8217;s longstanding productivity challenges because construction has a high degree of risk and volume of work, as well as low productivity and profit margins. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/nl\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">construction<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construction Decision Maker Market Research<\/h2>\n\n\n\n<p>We survey a variety of Construction Decision Makers such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carpenters<\/li>\n\n\n\n<li>Construction Managers<\/li>\n\n\n\n<li>General Contractor<\/li>\n\n\n\n<li>Registered Professional Engineers<\/li>\n\n\n\n<li>Construction Workers and Laborers<\/li>\n\n\n\n<li>Foreman<\/li>\n\n\n\n<li>Equipment Operators<\/li>\n\n\n\n<li>Union Leaders<\/li>\n\n\n\n<li>Installers<\/li>\n\n\n\n<li>Construction Consultants<\/li>\n\n\n\n<li>Roofers<\/li>\n\n\n\n<li>Masons and Masonry Workers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benefits of Construction Market Research<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>Construction Market Research and Strategy consulting provide the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced customer profitability<\/li>\n\n\n\n<li>Direction on new product launches<\/li>\n\n\n\n<li>Customer Journey Insights<\/li>\n\n\n\n<li>Pricing insights that maximize profits<\/li>\n\n\n\n<li>Competitive Insights that deter competitor threats<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Learn more about how we can help you achieve your strategic objectives.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research voert marktonderzoek uit in de bouwsector en geeft strategisch advies, zodat besluitvormers bruikbare inzichten krijgen.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}