{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2026-01-27T16:52:16","modified_gmt":"2026-01-27T21:52:16","slug":"baby-boomer-wellness-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/beauty-product-market-research\/baby-boomer-wellness-market-research\/","title":{"rendered":"Baby Boomer Wellness Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Baby Boomer Wellness Market Research <\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d1d4662\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d1d4662\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Baby boomers were born between 1946 and 1964, and now in 2018, are 54 to 72 years of age. As a group, they do not behave at all like their parents\u2019 generation when it comes to physical fitness, wellness, and health. Their life expectancies are longer, in part because they eat better, exercise more, and smoke less.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Unlike younger consumers (e.g. millennials), they tend to have more time and money to devote to, and care for their bodies and appearance. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">What is Wellness?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">This term has several definitions and dimensions and varies depending on who you ask.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Most common would be <\/span><span class=\"s3\">physical aspects<\/span><span class=\"s1\"> that relate to the ability to perform daily tasks without discomfort, fatigue or illness.<span class=\"Apple-converted-space\">&nbsp; <\/span>These stress healthful habits (eating well and exercising) while avoiding unhealthy ones such as smoking or taking harmful drugs.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Second most mentioned would be <\/span><span class=\"s3\">mental or psychological<\/span><span class=\"s1\"> in nature and include, for example, a positive outlook on life, a sense of calmness, and healthy relationships both at home, at work and in social settings. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">As a result, one often combines these into simply \u201cmind-body wellness\u201d.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">What is the Wellness market?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Dit <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/marktonderzoek-naar-persoonlijke-verzorgingsproducten\/\" title=\"Marktonderzoek naar persoonlijke verzorgingsproducten\"  data-wpil-monitor-id=\"10759\">market covers a range of products<\/a> that people put <b>into<\/b> En <b>onto<\/b> their bodies or that are <b>used<\/b> in some manner that promotes good health. In addition, there are services that help to maintain or improve their well-being. It is an enormous and growing global market, with key sectors and products that include:<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Voedsel<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">healthy eating and nutrition<\/span><\/li>\n\n\n\n<li><span class=\"s1\">weight loss programs, foods and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vitamins, supplements, and medicines<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Body<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">electric tooth brushes and water picks, teeth aligners\/braces, whiteners, and mouthwashes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">beauty and anti-aging cosmetics, <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/skin-care-research-testing\/\" title=\"Huidverzorgingsonderzoek en testen\"  data-wpil-monitor-id=\"10760\">skin and hair care<\/a><\/span><\/li>\n\n\n\n<li><span class=\"s1\">footwear such as orthotics, arch supports, braces, cushioned shoe inserts, special socks and stockings<\/span><\/li>\n\n\n\n<li><span class=\"s1\">appliances to prepare and cook food or beverages, e.g. choppers, grinders, blenders, slow cookers<\/span><\/li>\n\n\n\n<li><span class=\"s1\">fitness studios for yoga, Pilates, and dance<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Mind<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">hot and mineral springs<\/span><\/li>\n\n\n\n<li><span class=\"s1\">swimming pools, exercise machines, and equipment, both at health clubs and at home<\/span><\/li>\n\n\n\n<li><span class=\"s1\">mind-body meditation and spiritually oriented retreats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">spa and massage facilities<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness at work \u2013 corporate fitness programs to encourage exercise, meditation, relaxation\/stress reduction, as well as in-house cafeterias providing free or low-cost healthy foods, snacks and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness on vacation \u2013 tourism, cruises and other group travel that emphasize healthful food, mindfulness, and dealing with the aging process<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">What can market research do for you?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If you work and <a href=\"https:\/\/www.sisinternational.com\/nl\/trends-in-wellness-and-health-market-in-europe\/\" title=\"Marktonderzoek gezondheidszorg en welzijn in Europa\"  data-wpil-monitor-id=\"7647\">market in the wellness<\/a> market, you have a challenge. The products or services offered by your company are probably competing for consumer dollars, but not only within your category. So it is important not only to have a deep understanding of alternatives within your specific area, but also where you fit within the broader wellness market.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Market research offers a means to conduct an investigation of what baby boomers buy, what influences those purchase decisions, and what changes lie ahead.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Researching the baby boomer wellness market<\/span><\/h2>\n\n\n\n<p><strong><span class=\"s1\">1. Start by first identifying the objectives you have for your company\u2019s products or brands, and develop questions you would need to answer to act on them. Here are some broad and specific examples\u2026<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What trends are shaping your sector or category compared to the overall industry?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what is the impact of new sleep-related products (e.g. temperature adjustable beds, pillows connected to apps, or machines that introduce calming sounds, odors and lighting)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">What new products or services are gaining attention?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">who are perceived as their opinion leaders or early adopters?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">how\/where do they become aware of them? (online, on phone, media)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">What is influencing dining activity? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">organic foods, farm to table? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">what are the mental and social benefits of dining out \u2013 relaxing, leisurely, mid-week, early bird special pricing?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">What features impact food purchase decisions? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">fresh vs. frozen, calories, fiber content?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Does packaging impact product selection?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">statement of benefits<\/span><\/li>\n\n\n\n<li><span class=\"s1\">nutritional data<\/span><\/li>\n\n\n\n<li><span class=\"s1\">health warnings<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pictures of healthy\/happy\/active people<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Which foods are being added or subtracted from one\u2019s diet?, e.g. kale, spices, gluten, dairy<\/span><\/li>\n\n\n\n<li><span class=\"s1\">By what means does this segment monitor and track its wellness-related<\/span> behaviors (e.g. apps, wearable devices,<span class=\"s1\"> and clothing)<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2.&nbsp; Find a representative <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/sampling-market-research\/\" title=\"Steekproefmarktonderzoek\"  data-wpil-monitor-id=\"10763\">sample of your target market<\/a> to study (gender, education level, closer to 50, 60 or 70 years of age, geographical location).<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f60c594\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f60c594\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp; Determine the methodology or combined methodologies to use, i.e. qualitative (focus groups, individual in-person interviews) or quantitative (<a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/online-enquete-steekproef-marktonderzoeksbedrijf\/\" title=\"Online Enqu\u00eate Bemonstering Marktonderzoek Bedrijf\"  data-wpil-monitor-id=\"10754\">online or phone surveys).<\/a> Also consider monitoring social media and supplementing efforts with secondary research.<\/strong><\/p>\n\n\n\n<p><strong><span class=\"s1\">4.\u00a0 Identify an experienced third-party supplier with the capability to execute your market research project (e.g. have focus group rooms, telephone interviewers, survey programmers), analyze, and report on its findings.<\/span><\/strong><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">You should be able to glean answers to your questions, confirm assumptions, and gain new insights as a result of a well-conducted market research program. <\/span><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In many cases, more ideas will arise that will lead to further <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/producttest-marktonderzoek\/\" title=\"Producttesten Marktonderzoek\"  data-wpil-monitor-id=\"10765\">product development and testing<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Over SIS<\/h2>\n\n\n\n<p>SIS <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/beauty-product-market-research\/beauty-innovation-consulting\/\"   title=\"Beauty Innovation Consulting\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"466\">Beauty Innovation Consulting<\/a> is the Beauty Consulting arm of SIS International Research.&nbsp; We provide Beauty <a href=\"https:\/\/www.sisinternational.com\/nl\/sis-lanceert-nieuwe-digitale-onderzoeksoplossingen\/\" title=\"SIS lanceert nieuwe digitale onderzoeksoplossingen\"  data-wpil-monitor-id=\"10747\">Innovatie<\/a> consulting for companies expanding in new markets and launching new products.&nbsp; Our key solutions include Consulting, Research, Product Testing, <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/sis-wereldwijde-groei\/advies-over-strategie-voor-opkomende-markten\/\" title=\"Strategieconsultancy voor opkomende markten\"  data-wpil-monitor-id=\"10767\">Strategy Development and Event Marketing<\/a>.&nbsp; We <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/focusgroep-marktonderzoek\/how-to-conduct-a-focus-group\/\" title=\"Hoe je een focusgroep organiseert\"  data-wpil-monitor-id=\"10751\">conduct Focus Groups<\/a>, Consumer Interviews, In-Home Ethnography, Product Usability testing, and Online Interviews.&nbsp; We can also do Online Insight communities with Baby Boomer women to test your products and provide trend tracking.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Baby Boomers are a large segment of the population and represent a major market for Beauty and Wellness companies.<\/p>","protected":false},"author":1,"featured_media":64875,"parent":27176,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=27448"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27448\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27448\/revisions\/81763"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/64875"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=27448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}