{"id":27246,"date":"2018-07-11T03:59:57","date_gmt":"2018-07-11T03:59:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27246"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"marktonderzoek-in-silicon-valley-en-silicon-alley","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/dekking\/north-america\/usa-dekking\/marktonderzoek-in-silicon-valley-en-silicon-alley\/","title":{"rendered":"Marktonderzoek in Silicon Valley en Silicon Alley"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktonderzoek in Silicon Valley en Silicon Alley<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da2e47d4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da2e47d4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Silicon Valley (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-valley-and-san-francisco\"><b>Silicon Valley en San Francisco<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Silicon Valley is de thuisbasis van veel van de grootste technologiebedrijven in de Verenigde Staten. <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">De locatie is Noord-Californi\u00eb, in de zuidelijke regio van San Francisco. Vernieuwers uit Silicon Valley vonden microprocessortechnologie uit, samen met andere essenti\u00eble computertechnologie\u00ebn. Deze experts bouwden ook de microcomputer of pc.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0c1a31f0791f4a1656295793c5d855b8 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-79e9df9461b6c88510e4802b0ff42b34\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#silicon-valley-and-san-francisco\">Silicon Valley en San Francisco<\/a><\/li><li class=\"\"><a href=\"#silicon-alley-manhattan-and-brooklyn-new-york\">Silicon Alley: Manhattan en Brooklyn, New York<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-silicon-valley-and-silicon-alley\">Over marktonderzoek in Silicon Valley en Silicon Alley<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Opportunities abound in the technology sector, where companies are leading in winner-take-all markets. &nbsp;Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption. &nbsp;The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley. &nbsp;Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-75d781f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-75d781f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Silicon Valley (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today. &nbsp;In addition to being America\u2019s technology capital, other global technology companies have operations and R&amp;D centers in Silicon Valley. &nbsp;Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Techanalisten voorspellen dat er binnenkort verschillende trends uit Silicon Valley komen. Er zal een toename zijn in gedeelde, meeslepende ervaringen. Virtuele en augmented reality zullen samensmelten tot een nieuw concept: mixed reality. Kunstmatige intelligentie zal productontwerp transformeren. Cryptocurrencies en andere blockchaintechnologie\u00ebn zullen evolueren.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Durfkapitalisten hebben hun voorkeur uitgesproken voor veilige, volwassen investeringsgebieden. Durfkapitalisten tonen interesse in community-based bedrijven, wellness en e-sports. Ze hebben ook interesse getoond in kunstmatige intelligentie. Machine learning en levering van gezondheidszorg zijn andere interessegebieden.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, Silicon Valley needs to <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/buy-now-pay-later-bnpl-market-research\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5129\">pay more attention to market research<\/a>. Almost half of all defunct Silicon Valley startups go belly up because of lack of market need. Another critical mistake of many failed startups is that they misjudge the competition. Knowing about similar products can offer valuable insights into customers\u2019 likes and dislikes. It can also give an idea of what features companies should add to products. Competitive Intelligence and Analysis can also tell businesses how much customers are willing to pay and inform ways to boost Willingness to Pay (WTP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Valley loopt nog steeds ver voor op andere regio&#039;s als het gaat om innovatie. Er zijn volop banen in de tech-industrie. Veel inwoners hebben diploma&#039;s in technische en wetenschappelijke richtingen. Toch is een van de recente trends in de Valley een exodus van inwoners, gedreven door hoge huizenprijzen. De eerdere instroom van inwoners is omgedraaid. Het district registreerde onlangs een verlies van 42 inwoners per maand.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Silicon Valley vs. Silicon Alley Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 650px; \/* Ensures three columns fit nicely, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align the data columns to the right for numerical values *\/\n        .sis-table td:nth-child(2),\n        .sis-table td:nth-child(3) {\n            text-align: center;\n            white-space: nowrap; \n        }\n        .sis-table th:nth-child(2),\n        .sis-table th:nth-child(3) {\n            text-align: center;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Comparative Market Metrics of U.S. Technology Hubs<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Silicon Valley (Santa Clara County)<\/th>\n                    <th>Silicon Alley (New York City)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>Total Workforce (Approx.)<\/td>\n                    <td>~1.0 Million<\/td>\n                    <td>~4.5 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$140,000+<\/td>\n                    <td>~$75,000<\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech-Related Employment Density<\/td>\n                    <td>Very High (Focus on hardware, AI, core engineering)<\/td>\n                    <td>High (Focus on FinTech, media, ad-tech)<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Venture Capital Funding (Annual)<\/td>\n                    <td>Dominant U.S. Share<\/td>\n                    <td>Top 3 U.S. Share<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Primary Industry Focus<\/td>\n                    <td>Software, Semiconductors, Bio-Tech<\/td>\n                    <td>Finance, Media, E-commerce<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Based on data compiled from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey<\/a> En <a href=\"https:\/\/pitchbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PitchBook\/NVCA Venture Monitor<\/a> reports from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-alley-manhattan-and-brooklyn-new-york\"><b>Silicon Alley: Manhattan en Brooklyn, New York<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Alley is uitgebreid. Eerst verspreidde het zich naar de wijk TriBeCa. Nu omvat het de hele stad, met groeiende tech-startups in elk stadsdeel. Brooklyn trekt meer CreativeTech- en UrbanTech-bedrijven aan. Biotechnologie en FoodTech duiken op in Queens. Maatschappelijke ondernemingen vestigen zich in de Bronx en Harlem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Deze spread symboliseert de groei en volwassenheid van de tech-industrie in New York. Er is groeiende steun voor tech. Nieuwe campagnes zoals \u201c<\/span><a href=\"https:\/\/madeinnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gemaakt in New York<\/span><\/a><span style=\"font-weight: 400;\">\u201d promote New York as a startup center and promote the brand of New York. &nbsp;There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York\u2019s startup scene benefits from robust sectors of other industries. &nbsp;Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion. &nbsp;Silicon Alley has opportunities and challenges to position itself to serve these industries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Zoals in elk techdistrict zijn er in Silicon Alley een aantal startups om in de gaten te houden. Een voorbeeld is Knotel, een netwerk van beheerde, aanpasbare werkruimtes. Een ander voorbeeld is Teachable. Het Teachable-platform stelt docenten in staat om cursussen te maken en te delen. En dan is er nog Call9, dat het aantal onnodige ziekenhuisbezoeken vermindert. Call9 levert spoedeisende hulp aan het bed van verpleeghuispati\u00ebnten.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC. &nbsp;An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-silicon-valley-and-silicon-alley\">Over marktonderzoek in Silicon Valley en Silicon Alley<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-784dc431\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-784dc431\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Silicon Valley (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has over 40+ years in conducting market research and strategy consulting for technology companies. &nbsp;&nbsp;With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today\u2019s fast-paced global economy. &nbsp;<\/span><\/p>\n\n\n<h2>Onze vestigingslocatie in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Over SIS Internationaal<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Wij leveren technologische data, inzichten en strategie\u00ebn voor een concurrentievoordeel.<\/p>","protected":false},"author":1,"featured_media":66711,"parent":19303,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27246","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=27246"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27246\/revisions"}],"predecessor-version":[{"id":79005,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/27246\/revisions\/79005"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/66711"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}