{"id":26759,"date":"2018-05-28T21:19:28","date_gmt":"2018-05-28T21:19:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26759"},"modified":"2026-01-26T17:31:48","modified_gmt":"2026-01-26T22:31:48","slug":"consumer-goods-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/consumer-goods-market-research\/","title":{"rendered":"Marktonderzoek naar consumptiegoederen"},"content":{"rendered":"

Marktonderzoek naar consumptiegoederen<\/strong><\/span><\/h1>\n\n\n\n
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The evolution of the consumer goods industry has been exciting particularly with the rise of Digital Technology.  <\/span><\/h2>\n\n\n\n

Businesses are launching innovative products that change how consumers live and interact in their daily lives.  Managers are increasingly trying to meet an assortment of human desires and needs.  With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade.<\/span><\/p>\n\n\n\n

What is Fast Moving Consumer Goods (FMCG)?<\/h2>\n\n\n\n

Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year.  Another term for these products is Consumer Packaged Goods (CPG). Some examples are razors, toiletries, and breakfast cereal.  This sector is facing pressure to find more business efficiencies while delivering against complex consumer demands.<\/span><\/p>\n\n\n\n

Price competition in the FMCG sector is often intense, as the products tend to be near identical.  Products in the FMCG sector also do well in economic downturns. Consumers usually cut back on luxury items when the economy declines.  FMCG retailers operate with low margins. They need large markets, scale and distribution to be successful.<\/span><\/p>\n\n\n\n

Some companies look to building advantages in the market through a \u201ccontinuous improvement approach.\u201d  Building advantages over time can help companies to defend market share and customer loyalty.  Competition posed by smaller, nimbler businesses is a significant challenge.<\/span><\/p>\n\n\n\n

Food & Beverage Opportunities<\/h2>\n\n\n\n

New trends are shaping the FMCG industry. For example, signs are emerging that not everyone considers sugar to be a health villain. Food and beverage manufacturers are rolling out super-indulgent desserts, drinks, and frozen novelties.  Another trend is snacks once considered junk food are getting a healthy makeover.  Manufacturers are using ingredients such as coconut and avocado oil, and plant-based protein.<\/span><\/p>\n\n\n\n

E-Commerce Opportunities<\/h2>\n\n\n\n

Another new trend in the FMCG industry is the growth of online sales.\u00a0 E-commerce is must-have for FMCG marketers.\u00a0 Brands will need better ways to stand out online with the rise of e-commerce.\u00a0 This shift is occurring because there are more online shoppers with less time to shop, better prices available online, or better customer experience.\u00a0 The rise of Omnichannel strategies raises the importance of optimizing all channels to build brands and maximize profit.<\/span><\/p>\n\n\n\n

FMCG companies have an opportunity to strengthen their brands or reinvent themselves. They also have to keep revising the way in which they reach consumers in the digital age. They can embrace a consumer-centric perspective and Market Research helps companies to do so. Through research, companies can also create connections that strengthen brands through every available channel.  <\/span><\/p>\n\n\n\n

About Consumer Goods Market Research<\/strong><\/span><\/h2>\n\n\n\n

Consumer Goods Research uncovers insights into the following:<\/p>\n\n\n\n