{"id":26569,"date":"2018-05-07T20:05:08","date_gmt":"2018-05-07T20:05:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26569"},"modified":"2026-01-27T15:25:51","modified_gmt":"2026-01-27T20:25:51","slug":"influencer-marktonderzoek","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/influencer-marktonderzoek\/","title":{"rendered":"Influencer Marktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Marktonderzoek<\/span><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7ca4a3af\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7ca4a3af\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Social media (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand. &nbsp;The success of <a href=\"https:\/\/www.sisinternational.com\/nl\/multiple-constituencies-indirect-influencers-in-consumer-purchasing\/\" title=\"Meerdere be\u00efnvloeders bij consumentenaankopen\"  data-wpil-monitor-id=\"7374\">Influencermarketing<\/a> comes from building relationships and providing social benefits to consumers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer marketing is becoming popular, especially in the fashion and beauty industries. &nbsp;Companies are increasingly using Internet personalities to boost general awareness and sales conversions. &nbsp;Internet personalities can be compensated with fees and royalties to promote products in-person and online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The principle behind influencer marketing isn\u2019t new. Brands have been using celebrity endorsers for decades. By endorsing products, influencers promote products subtly or overtly to their large followings. &nbsp;Today\u2019s social media influencers can more rapidly and cost effectively build a following than the celebrities of yesterday.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Economische impact van influencers<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Instagram Influencer market size is over $1 billion&#8212;just on Instagram. &nbsp;Some retailers have seen sales increases by as much as 250% when using influencers. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#039;Micro-influencers&#039; zijn een subgroep van influencers die minder volgers hebben dan influencers met meer dan 1 miljoen volgers, maar die wel goedkopere influencermarketingoplossingen met een hoge ROI bieden.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer Marketing performance can also be measured. &nbsp;Choosing the most effective Key Performance Indicators and determining ROI are essential. &nbsp;ROI can be determined by:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Aantal weergaven <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Aantal volgers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Betrokkenheidsstatistieken<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Aankoopprestaties<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Het belang van mond-tot-mondreclame<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e4cb5a3e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e4cb5a3e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Social media (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-8-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWord of Mouth\u201d marketing can be an effective form of promotion and advertisement. &nbsp;Customers trust their friends and family more than they believe advertisements. Influencers leverage relationships to promote products and can benefit from the \u201cHalo Effect,\u201d the phenomenon in which an impression created in one area influences opinion in another area. &nbsp;This type of marketing does not stop after one interaction. Instead, one person tells another, and that person can tell someone else which can translate into long term benefits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In oosterse culturen, waar sociale relaties hoog in het vaandel staan (bijvoorbeeld Guanxi-netwerken in China), kunnen de resultaten van influencermarketing aanzienlijk zijn en lang aanhouden. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sociale sites zoals Twitter, Facebook en YouTube behoren tot de meest bezochte sites ter wereld. Een van de belangrijkste redenen voor social sharing is om een merknaam bekend te maken bij potenti\u00eble gebruikers. Het is ook belangrijk om gebruikers te betrekken in dit tijdperk waarin zoekmachine-algoritmen veranderen. Social sharing kan ook dienen als een conversie voor de daadwerkelijke verkoop.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe influencers bedrijven een boost geven<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers are some of the most connected people online. They use their blend of photos, videos, posts, status updates, thought leadership and stories to voice their opinion on a product. &nbsp;They can subtly tell the business\u2019 story and can be powerful co-creators and storytellers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The social media influencers that a brand chooses should relate to its target audience. &nbsp;Reaching out to top-tier social media influencers can be very expensive. Marketers should keep in mind that non-celebrities can have even more influence. &nbsp;Consumers are more likely to buy a product promoted by someone they see as a peer.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het belang van marktonderzoek in influencermarketing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers work with brands they enjoy and that reflect their values. &nbsp;Influencers also seek to participate in campaigns that will boost their own profiles and create value for their followers. &nbsp;It\u2019s important that businesses deliver meaningful messages. Marketers should reach out to the right <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/amerika\/marktonderzoek-latijns-amerika\/marktonderzoek-uruguay\/\" title=\"Marktonderzoek in Uruguay\"  data-wpil-monitor-id=\"5068\">influencers and do research<\/a> to ensure the influencer is a &nbsp;\u201cstrategic fit\u201d with the brand. The competition for influencers can be intense, and research can identify influencers and their opinions. Market Research achieves all of those objectives.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ons werk met influencers<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We conduct interviews, focus groups and surveys with influencers. &nbsp;Our access to some of the world\u2019s most influential people sets us apart. &nbsp;Additionally, SIS is located in the world\u2019s global cities &#8212; NYC, Los Angeles, London, Frankfurt, Shanghai, Hong Kong and other global cities. &nbsp;We have in-depth access to influencers worldwide.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We conduct research into brand essence, strategic fit, concept testing, &nbsp;market opportunity, competitive analysis, messaging testing, psychographic research, millennial marketing insights and influencer marketing analysis. &nbsp;<\/span><\/p>\n\n\n\n<p><strong>Hieronder vindt u enkele voorbeelden van onze eerdere ervaringen met influencers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Focusgroepen gehouden met cosmetica-influencers (meer dan 20.000 volgers in NYC)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Voerde een etnografie uit in huis met sneakermode-influencers in Kopenhagen en Londen<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conducted in-depth interviews with Fashion influencers in NYC to assist an Asian automotive brand launch a new luxury car. &nbsp;A photographer was present to photograph the fashion influencers and how they interacted with the car concept.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Interviews afgenomen met invloedrijke stylisten voor verschillende Amerikaanse mode- en moderetailmerken.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conducted recruitment for a major co-creation \u201cHackathon\u201d in NYC for a European airline. &nbsp;The participants included a runway model, influential dad bloggers, and influential marketers. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ik heb diepgaande interviews afgenomen voor een Aziatisch merk met livebloggers en mensen die livestreaming gebruiken en een groot aantal volgers hebben opgebouwd.<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Neem contact met ons op om in contact te komen met influencers en thought leaders.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Influencers zijn sociale leiders die grote volgers en communities opbouwen. Lees meer over hoe wij u in contact brengen met influencers wereldwijd.<\/p>","protected":false},"author":1,"featured_media":63344,"parent":14650,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26569","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/26569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=26569"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/26569\/revisions"}],"predecessor-version":[{"id":81018,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/26569\/revisions\/81018"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63344"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=26569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}