{"id":26512,"date":"2018-04-29T09:39:35","date_gmt":"2018-04-29T09:39:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26512"},"modified":"2026-01-26T14:18:18","modified_gmt":"2026-01-26T19:18:18","slug":"international-consumer-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/international-consumer-research\/","title":{"rendered":"International Consumer Research"},"content":{"rendered":"

International Consumer Research<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

The global economy is changing rapidly, presenting new opportunities to companies.   <\/span><\/h2>\n\n\n\n

With technology and transportation, it is easier than ever to build brands in multiple markets overseas.  Emerging markets are growing and providing new customer bases.  Yet, challenges exist with language, culture, norms and rules.  SIS helps companies understand their strategic opportunities and challenges.   <\/span><\/p>\n\n\n\n

Opkomende markten<\/span><\/h2>\n\n\n\n

Consumer behavior varies from market to market. Brazil, Russia, India, and China, known as the \u201cBRIC\u201d countries, are home to two-thirds of the world\u2019s population. Together they contribute a sizeable sum to the world\u2019s gross domestic product. Countries such as Mexico, South Africa, and Turkey also fall within this group.<\/span><\/p>\n\n\n\n

Emerging markets have become the engines of economic growth, rapidly gaining share of the world economy. These markets also continue to have fast-growing “new rich” sectors existing alongside large “poor” populations.  Also relevant are the developing and developed markets such as South<\/a> Korea, Taiwan, Singapore, and those Eastern European nations that recently changed from centrally planned to market economies.  We provide a thorough understanding of these markets.  <\/span><\/p>\n\n\n\n

When researching emerging markets<\/a>, companies gain vital knowledge to ensure they do not waste time \u2013 or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do’s and don’ts of every market. Some methodologies that work in certain markets will not work in other markets.  We provide that insight.<\/p>\n\n\n\n

Trends in Consumer Research<\/span><\/h2>\n\n\n\n

Artificial intelligence (AI), along with machine learning, may have a significant influence on the market research industry. AI has already entered the consumer landscape thanks to Amazon Echo and Google Home. It is a game changer that is disrupting processes, allowing researchers to deliver more cost-effective and faster insight.<\/span><\/p>\n\n\n\n

Most Internet users already possess a smartphone, and more will follow. When respondents receive an invitation to participate in a survey, it is common for them to complete it on a smartphone. Market researchers must, therefore, adjust their approach to smartphones. The alternative, disallowing these devices from participating in the first place, is usually not desirable.<\/span><\/p>\n\n\n\n

Online data sampling has now become a vital focus of the market research industry. Online is usually quicker than all other methods of gathering data, particularly for large sample sizes, since respondents save time by reading and replying to the questions swiftly by themselves.<\/span><\/p>\n\n\n\n

Research Tools<\/span><\/h2>\n\n\n\n