{"id":24715,"date":"2018-02-27T19:25:00","date_gmt":"2018-02-27T19:25:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24715"},"modified":"2025-09-10T18:28:59","modified_gmt":"2025-09-10T22:28:59","slug":"video-etnografisch-onderzoek","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/video-etnografisch-onderzoek\/","title":{"rendered":"Video Etnografisch Onderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Video Etnografisch Onderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8da544f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8da544f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Online focus group (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS conducts video ethnography research with consumers worldwide. &nbsp;This allows you to receive video interviews and in-home video feedback around the world rapidly. &nbsp;With the rise of BRIC countries in the Global Economy, this Video Ethnography research methodology is your competitive advantage.<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Wat is video-etnografie?<\/h2>\n\n\n\n<p>Etnografie is de tak van antropologie die probeert te begrijpen hoe mensen hun leven leiden. Het is een kwalitatieve methode waarbij onderzoekers observeren hoe deelnemers interacteren in hun echte omgeving.<\/p>\n\n\n\n<p>In tegenstelling tot traditionele marktonderzoeken, die gebaseerd zijn op het stellen van specifieke vragen, bezoeken onze onderzoekers die deze etnografische studies uitvoeren consumenten bij hen thuis, in hun favoriete winkels of op kantoor om hen te observeren en naar hen te luisteren. Het doel is om het gedrag van deze mensen in hun dagelijks leven te zien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voordelen van video-etnografie\u00ebn:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gives the ability to rapidly test products, services and advertisements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Biedt inzichten aan huis over de hele wereld<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivers behavioral insights outside of controlled environments like <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/focusgroepen\/focusgroepfaciliteiten-nyc\/\" title=\"New York City Focusgroepfaciliteiten\"  data-wpil-monitor-id=\"9669\">Focus Group facilities<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Biedt taalopties aan, waaronder de lokale taal of Engels<\/span><\/li>\n\n\n\n<li>Gives respondents access in high-growth emerging markets<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe het werkt (stappen):<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Stuur ons uw vereisten (typisch\u00a0<\/span><span style=\"font-weight: 400;\">videolengtebereik van 10 - 30 minuten)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recruitment, setup, and scheduling of interviews in 1 week turnaround*<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Levering van videobestanden <\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>*Afhankelijk van de specificaties van de wervingscriteria<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bediende markten<\/h2>\n\n\n\n<p>We can rapidly conduct video ethnographies around the world.&nbsp; These are the markets we rapidly serve:<\/p>\n\n\n\n<p><strong>Amerika&#039;s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Verenigde Staten<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Canada<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brazili\u00eb<\/span><\/li>\n\n\n\n<li>Mexico<\/li>\n<\/ul>\n\n\n\n<p><strong>Europa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Verenigd Koninkrijk<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Duitsland<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nederland<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Frankrijk<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Rusland<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Azi\u00eb <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">China <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hongkong<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Singapore<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Indi\u00eb<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Australi\u00eb<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nieuw-Zeeland<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Neem contact met ons op<\/a> om te zien hoe wij waarde kunnen toevoegen aan uw volgende Video Etnografie Onderzoeksproject.<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS voert video-etnografie uit met consumenten wereldwijd. Hiermee kunt u snel video-interviews en in-home videofeedback over de hele wereld ontvangen. <\/p>","protected":false},"author":1,"featured_media":63017,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24715","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=24715"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24715\/revisions"}],"predecessor-version":[{"id":81612,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24715\/revisions\/81612"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=24715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}