{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"onderzoek-naar-winkelindeling","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/onderzoek-naar-winkelindeling\/","title":{"rendered":"Winkelindeling Onderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Marktonderzoek naar winkelindeling<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d7b58587\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7b58587\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Retail (26)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Met in-store marktonderzoek krijgt u diepgaand inzicht in hoe effectieve winkels worden opgezet.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n<p>We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.&nbsp; We also test store concepts, displays and signage stimuli.&nbsp; This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Store Mapping are the actual design and &#8220;maps&#8221; of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/neem-contact-met-ons-op\/\" title=\"Neem contact met ons op\"  data-wpil-monitor-id=\"8888\">SIS Internationaal Onderzoek<\/a> provides Store Mappings, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Winkelindeling<\/li>\n\n\n\n<li>Planken<\/li>\n\n\n\n<li>Productvari\u00ebteit<\/li>\n\n\n\n<li>Merken<\/li>\n\n\n\n<li>Etikettering<\/li>\n\n\n\n<li>Prijsvergelijkingen<\/li>\n\n\n\n<li>Ontwerp<\/li>\n\n\n\n<li>Stroom<\/li>\n\n\n\n<li>Weergaven<\/li>\n<\/ul>\n\n\n\n<p>We developed the method of <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/klantreis-in-kaart-brengen\/\" title=\"Klantreis in kaart brengen\"  data-wpil-monitor-id=\"8892\">mapping stores by starting with interviewing customers<\/a> in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n<p>Furthermore, this kind of <a href=\"https:\/\/www.sisinternational.com\/nl\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"8890\">qualitative market research<\/a> not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n<p>De methode kan in verschillende settings worden gebruikt. De meest voorkomende zijn supermarkten en kruidenierswinkels, detailhandelszaken, apotheken en winkelcentra.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wij beschikken over ervaren interviewers en getrainde kartografen, die veel ervaring hebben met het herbouwen van winkels.<\/li>\n\n\n\n<li>Wij kunnen snel en uitgebreid winkelmappingen uitvoeren.<\/li>\n\n\n\n<li>Onze diensten zijn kosteneffectief.<\/li>\n\n\n\n<li>We as an international <a href=\"https:\/\/www.sisinternational.com\/nl\/top-wereldwijd-kwantitatief-marktonderzoeksbedrijf\/\" title=\"Top wereldwijd kwantitatief marktonderzoeksbedrijf\"  data-wpil-monitor-id=\"8893\">company are able to map stores globally<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Voorbeelden in actie<\/h3>\n\n\n\n<p><strong>Testen van in-store displays en etalages<\/strong><\/p>\n\n\n\n<p>SIS was commissioned by a European global skin care <a href=\"https:\/\/www.sisinternational.com\/nl\/luxury-perfume-market-research\/\" title=\"Luxury Perfume Market Research\"  data-wpil-monitor-id=\"8889\">brand to do store layout market research<\/a>, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS <a href=\"https:\/\/www.sisinternational.com\/nl\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"Hoe u diepgaande interviews kunt uitvoeren voor marktinzichten\"  data-wpil-monitor-id=\"8891\">conducted Shop Alongs and In-Depth Interviews<\/a> with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/store-check-market-research\/\" title=\"Store Check Market Research\"  data-wpil-monitor-id=\"8894\">Onderzoek naar winkelindelingontwerp<\/a><\/strong><\/p>\n\n\n\n<p>SIS also rapidly conducted store layout research and innovated a method to rapidly do so.&nbsp; As our clients are interested in rapid insights, we <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/focusgroepen\/focusgroepen-in-new-york-om-producten-voor-senioren-te-testen\/\" title=\"Het inzetten van focusgroepen in NYC om producten voor senioren te testen \u00a0\"  data-wpil-monitor-id=\"8895\">leverage new software products<\/a> and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe Store Layout Mapping uw winst en klanttevredenheid kan maximaliseren.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":81492,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/24285\/revisions\/81492"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}